Sarah McQuaid

Marketing Specialist at Planbook
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Bio

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Credentials

  • Hubspot Email Marketing Certification
    HubSpot
    Apr, 2020
    - Oct, 2024

Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2020 - Present
    • Social Media and Marketing Intern
      • May 2019 - May 2020

      • Conceptualized, wrote, and edited biweekly blog posts to be linked on social media platforms • Pitched fresh copy and content strategies weekly to supervisors, alumni, and colleagues • Designated and met follower and engagement goals for each utilized promotion channel • Contrasted and analyzed social media engagement across multiple digital platforms • Conceptualized, wrote, and edited biweekly blog posts to be linked on social media platforms • Pitched fresh copy and content strategies weekly to supervisors, alumni, and colleagues • Designated and met follower and engagement goals for each utilized promotion channel • Contrasted and analyzed social media engagement across multiple digital platforms

    • United States
    • Higher Education
    • 700 & Above Employee
    • Admissions Social Media Intern
      • May 2019 - May 2020

      • Collaborated on content creation and copywriting in a team setting • Shaped a consistent and positive brand image of Illinois State University for a target audience of prospective students • Researched and followed social media dialogue trends to keep content relevant for its intended age group • Reported and responded to social media engagement • Collaborated on content creation and copywriting in a team setting • Shaped a consistent and positive brand image of Illinois State University for a target audience of prospective students • Researched and followed social media dialogue trends to keep content relevant for its intended age group • Reported and responded to social media engagement

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Resident Assistant
      • Aug 2017 - May 2020

      • Submitted legal reports and incident documentation • Promoted, organized, and executed social and educational residence hall events for 2500 students • Led a floor of 52 first year residence hall residents • Submitted legal reports and incident documentation • Promoted, organized, and executed social and educational residence hall events for 2500 students • Led a floor of 52 first year residence hall residents

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Lifeguard
      • Feb 2017 - May 2020

      • Conducted CPR, practiced basic first aid, and facilitated lifesaving techniques on drowning victims • Maintained time rotation schedule and attended monthly training meetings • Conducted CPR, practiced basic first aid, and facilitated lifesaving techniques on drowning victims • Maintained time rotation schedule and attended monthly training meetings

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive Intern
      • Jun 2019 - Jul 2019

      • Mediated between interested parties in business to business supply transactions • Managed business territories and accounts efficiently and professionally • Mediated between interested parties in business to business supply transactions • Managed business territories and accounts efficiently and professionally

    • Office Assistant
      • Jul 2018 - Jan 2019

      • Rewrote University Housing Services policy documents to improve clarity and language consistency • Proofread and corrected university communications • Rewrote University Housing Services policy documents to improve clarity and language consistency • Proofread and corrected university communications

    • Honors Mentor
      • Aug 2017 - Dec 2017

      • Represent Illinois State University at promotional and recruitment events • Form community among freshman Presidential Scholars in a classroom setting while leading developmental class activities • Assess and collect student work in a timely manner • Create and present Microsoft Powerpoint slideshows • Represent Illinois State University at promotional and recruitment events • Form community among freshman Presidential Scholars in a classroom setting while leading developmental class activities • Assess and collect student work in a timely manner • Create and present Microsoft Powerpoint slideshows

Education

  • Illinois State University
    Bachelor of Science - BS, Integrated Marketing Communication
    2016 - 2020
  • Illinois State University
    Bachelor of Arts - BA, English- Publishing Studies
    2016 - 2020
  • Blue Ridge High School
    2012 - 2016

Community

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