Sarah McQuaid
Marketing Specialist at Planbook- Claim this Profile
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Bio
Credentials
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Hubspot Email Marketing Certification
HubSpotApr, 2020- Oct, 2024
Experience
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Planbook
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Specialist
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Aug 2020 - Present
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Department of Marketing - Illinois State University - College of Business
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United States
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Higher Education
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Social Media and Marketing Intern
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May 2019 - May 2020
• Conceptualized, wrote, and edited biweekly blog posts to be linked on social media platforms • Pitched fresh copy and content strategies weekly to supervisors, alumni, and colleagues • Designated and met follower and engagement goals for each utilized promotion channel • Contrasted and analyzed social media engagement across multiple digital platforms • Conceptualized, wrote, and edited biweekly blog posts to be linked on social media platforms • Pitched fresh copy and content strategies weekly to supervisors, alumni, and colleagues • Designated and met follower and engagement goals for each utilized promotion channel • Contrasted and analyzed social media engagement across multiple digital platforms
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Illinois State University
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United States
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Higher Education
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700 & Above Employee
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Admissions Social Media Intern
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May 2019 - May 2020
• Collaborated on content creation and copywriting in a team setting • Shaped a consistent and positive brand image of Illinois State University for a target audience of prospective students • Researched and followed social media dialogue trends to keep content relevant for its intended age group • Reported and responded to social media engagement • Collaborated on content creation and copywriting in a team setting • Shaped a consistent and positive brand image of Illinois State University for a target audience of prospective students • Researched and followed social media dialogue trends to keep content relevant for its intended age group • Reported and responded to social media engagement
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University Housing at Illinois State
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United States
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Higher Education
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1 - 100 Employee
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Resident Assistant
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Aug 2017 - May 2020
• Submitted legal reports and incident documentation • Promoted, organized, and executed social and educational residence hall events for 2500 students • Led a floor of 52 first year residence hall residents • Submitted legal reports and incident documentation • Promoted, organized, and executed social and educational residence hall events for 2500 students • Led a floor of 52 first year residence hall residents
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Illinois State University Campus Recreation
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United States
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Higher Education
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1 - 100 Employee
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Lifeguard
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Feb 2017 - May 2020
• Conducted CPR, practiced basic first aid, and facilitated lifesaving techniques on drowning victims • Maintained time rotation schedule and attended monthly training meetings • Conducted CPR, practiced basic first aid, and facilitated lifesaving techniques on drowning victims • Maintained time rotation schedule and attended monthly training meetings
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Lumos Marketing Group
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive Intern
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Jun 2019 - Jul 2019
• Mediated between interested parties in business to business supply transactions • Managed business territories and accounts efficiently and professionally • Mediated between interested parties in business to business supply transactions • Managed business territories and accounts efficiently and professionally
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Office Assistant
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Jul 2018 - Jan 2019
• Rewrote University Housing Services policy documents to improve clarity and language consistency • Proofread and corrected university communications • Rewrote University Housing Services policy documents to improve clarity and language consistency • Proofread and corrected university communications
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Honors Mentor
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Aug 2017 - Dec 2017
• Represent Illinois State University at promotional and recruitment events • Form community among freshman Presidential Scholars in a classroom setting while leading developmental class activities • Assess and collect student work in a timely manner • Create and present Microsoft Powerpoint slideshows • Represent Illinois State University at promotional and recruitment events • Form community among freshman Presidential Scholars in a classroom setting while leading developmental class activities • Assess and collect student work in a timely manner • Create and present Microsoft Powerpoint slideshows
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Education
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Illinois State University
Bachelor of Science - BS, Integrated Marketing Communication -
Illinois State University
Bachelor of Arts - BA, English- Publishing Studies -
Blue Ridge High School