Sarah Brown
Channel Development Manager at Trojan Technologies- Claim this Profile
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Bio
Experience
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Trojan Technologies
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Canada
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Environmental Services
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400 - 500 Employee
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Channel Development Manager
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Mar 2020 - Present
Responsible for building and driving our channel partner network. Improving the commercial capabilities and reach in Residential, Light Commercial and Industrial segments by strengthening existing sales channels, managing opportunities and developing strategies for new identified channels, while aligning these recommendations to business strategies. Actively participating in sales strategy development both internally and with existing partners. Provide support in the development of new and creative sales projects that can be transformed into sales programs, which can then be analyzed and duplicated in other markets to become true business opportunities.-Strengthen existing channel partner relationships-Identify channel optimization opportunities-Analyze and report channel and partner performance-Ensure partner compliance with partner agreements-Develop commercial programs for new channels as defined by VMM-Drive adoption of company programs among assigned partners-Monitor competitor activity in assigned markets-Help meet assigned targets for profitable sales volume and strategic objectives in assigned markets Show less
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Marketing Communications
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2003 - Mar 2020
Implementing successful marketing communication programs and collateral materials that support Trojan’s Global marketing strategies.
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Web Communications & Social Media Liaison - VOLUNTEER
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Jun 2011 - Sep 2014
•Consults with Board members to ensure content on Chapter website is current and accurate •Liaises with Communications Director and Website Liaison to ensure website is functioning and content is up to date •Liaises with IABC International to link relevant content to Chapter website •Expanding IABC-London’s outreach in the local community; •Positioning IABC London as one of the main influencers in the local community; and •Demonstrating the value of being part of a global organization such as IABC. •Post IABC news / new content and events (local and national, other organizations), job postings, awards •Utilize google alerts to find content relevant to our membership, i.e. public relations, marketing, trends, etc. •Monitoring and interaction - engage, participate and respond to conversations via twitter •Report to the board on stats - number of new followers/fans, number of clicks generated, number of mentions, etc. Show less
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Cultural Ambassador, CANADA
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1999 - 2000
Participants in the Disney International Programs experience the magic of Disney while interacting with Guests, learning important business philosophies and making friends from all over the world. Cultural Representatives share their culture and customs with our Guests while representing one of the countries or regions we have recreated in look and feel at the Walt Disney World Resort. Participants in our International College Programs are immersed into a work-integrated learning program at the Walt Disney World Resort, and must be enrolled in an accredited university or a recent university graduate. Show less
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Education
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The University of Western Ontario
Bachelor of Arts -
Fanshawe College
Post-graduate, Corporate Communciations and Public Relations