Experience

Forth

• United States
• Technology, Information and Internet

• CEO and Co-founder

  • Jan 2016 - Present

  Forth is a pioneer in preventative care and is one of the UK's leading bio-data companies. Our aim is to help women become experts on their own body so they can feel at their best throughout life. We do this by measuring and tracking key biomarkers in their body which are essential to good health coupled with a technology platform which transforms lab data into insightful bioinformatics which supports people in making positive behaviour change. Forth is a pioneer in preventative care and is one of the UK's leading bio-data companies. Our aim is to help women become experts on their own body so they can feel at their best throughout life. We do this by measuring and tracking key biomarkers in their body which are essential to good health coupled with a technology platform which transforms lab data into insightful bioinformatics which supports people in making positive behaviour change.



Consult Health

• Hospitals and Health Care
• 1 - 100 Employee

• Healthcare Marketing and Communications Consultant

  • Apr 2014 - Jan 2017

  As a healthcare marketing specialist I have a broad and in-depth knowledge of the healthcare sector gained from working on a diverse range of projects from developing behaviour change strategies for key issues such as obesity for the NHS, to positioning and proposition development for med-tech companies. My healthcare experience is underpinned by 20 years marketing experience working across a number of global brands. I use my expertise to help healthcare organisations solve business and creative problems by providing the following services: + market scoping + strategic marketing planning + research – survey design, in-depth interviews, workshops + brand positioning and proposition development + creative direction & briefing + campaign planning & ideation Show less



Create Health

• South Africa
• Advertising Services

• Insight and Planning Director

  • May 2012 - Apr 2014

  Create is a marketing agency which specialises in the healthcare sector. After offering consultancy services to the company for some time, I joined the company as their Insight and Planning director working on a diverse range of healthcare organisations from NHS Trusts, private hospital and consultant groups to pharmaceutical, medical device firms and out-of-hospital providers. Core responsibilities; • Conducting market scoping e.g market size, competitors, policy • Undertaking of primary research including facilitating workshops, designing customer surveys, and conducting in-depth interviews • Brand positioning and proposition development • Creative direction & briefing • Campaign planning & ideation • Operating as the internal healthcare 'knowledge hub' Clients worked with include: Bupa Home Healthcare, DENTSPLY, Hollister, WeightWatchers, Rayner, Smith & Nephew and Royal Brompton & Harefield Hospitals. Show less

• Healthcare Marketing and Communications Consultant

  • Jan 2010 - Apr 2012

  As a marketing consultant specialising in healthcare I worked on a number of projects for both the public and private sectors, working through both agencies and directly for the NHS. These included: • The Hub – development and implementation of Bowel Cancer campaign funded through NAEDI on behalf of the South Coast Cancer Network. Role: project director. The Hub was an award winning behaviour change agency. • The Forster Company – scoping project on behalf of NHS Isle of Wight focused on increasing physical exercise and reducing obesity. Role: project manager. • NHS Bristol – scoping project investigating barriers to the early diagnosis of Cardio Obstructive Pulmonary Disease. Role: social marketing project manager. • NHS Bristol – scoping, planning and development of marketing campaign to increase access to NHS Dental Services. Role: social marketing project manager. • NHS Bristol – scoping and planning of social marketing campaign to reduce the number non urgent attendances at A&E. Role: social marketing project manager. • Create Ltd – marketing planning across various projects. Create is a marketing agency which specialises in the healthcare sector. Role: research and planning director. Show less



Dyson

• Household Appliance Manufacturing
• 1 - 100 Employee

• New Product Development Manager

  • Jul 2007 - Jul 2008

  Managing the development of a range of new products outside of the floorcare category including the radical new design of the household fan - the Air Multiplier. Core responsibilities: • The central point of contact for the product range in the business, ensuring stakeholder involvement to achieve a cohesive product development strategy. • Undertaking of primary and secondary research to provide comprehensive market data, trends and consumer insight. • Conducting of user trials within local markets to understand usage and attitudes of consumers in order to drive product development and communication. • Working with the communication teams to define the optimum product positioning and communication strategy. • Liaison with the global markets to develop market specific products and the forecasting of volume to ensure financial viability. • Working with engineers from R&D to ensure product functionality meets consumer demands. Show less



Dyson Ltd

• United Kingdom
• Construction

• Global Marketing Campaign Manager

  • Jul 2006 - Jul 2007

  Development and management of marketing assets for the launch of the Dyson Airblade hand dryer both in the UK and markets globally. Ensuring consistent product communication in all markets, working with global teams to develop in-territory marketing campaigns. Core responsibilities: • Ensuring all campaigns meet product marketing objects and strategy, making strategic recommendations where applicable. • Working with local markets to develop campaign briefs and sharing of successful campaign initiatives throughout other territories. • Briefing of graphic teams and giving direction and feedback into the creative development. • Engagement of internal stakeholders. • Presentation and approval of campaigns at senior management level. . Show less



thehouse

• United States
• Restaurants
• 1 - 100 Employee

• Client Services Director

  • Jan 2000 - Jan 2006

  Headed up key clients and provided leadership and management to the account teams. I was made a member of the senior management board in 2001, involved in the management, organisational structure and strategic direction of the company. Key client included, Diageo, Bacardi, GWR, Nutricia, Southcorp Wines. The company was awarded a place in The Times top 100 Fast Track Companies in 2002. Core responsibilities: • Engendering strong client relationships and working with clients to develop annual marketing plans. • Leading account teams in the development, planning and delivery of national campaign activities. • Ensuring that all client budgets are used effectively and campaigns meet ROI targets. • Identifying opportunities to grow business within existing clients and forging new client relationships. • Providing accurate company income forecasting. Show less



Influence Communications

• Egypt
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • May 1998 - Dec 1999

  Influence! Communications was a marketing communications agency set up by myself in conjunction with an established design agency in London. The agency offered an integrated package of marketing services including, sales promotion, partnership marketing, design, media promotions and direct mail. I secured contracts with high profile blue chip companies in the first year. These included, Proctor and Gamble, The Telegraph Group and Fullers Smith & Turner. I wound down the agency when I relocated to the South West. Show less



Mediator

• United Kingdom
• Alternative Dispute Resolution
• 1 - 100 Employee

• Account Director

  • May 1995 - May 1998

  Mediator Marketing is a marketing communications agency based in London and specialises in partnership marketing. Key accounts managed included; Little Chef, Comet, Travelodge, British Tourist Authority, Carefirst plc (now owned by BUPA). Mediator Marketing is a marketing communications agency based in London and specialises in partnership marketing. Key accounts managed included; Little Chef, Comet, Travelodge, British Tourist Authority, Carefirst plc (now owned by BUPA).