Sarah Graham
Marketing Campaign Manager at Lexipol- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Top of Mind: Use Content to Unleash Your Influence (getAbstract Summary)
LinkedInDec, 2019- Nov, 2024
Experience
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Lexipol
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United States
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Public Safety
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200 - 300 Employee
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Marketing Campaign Manager
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Jul 2019 - Present
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Field Marketing Specialist
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Mar 2018 - Present
Partner marketing project manager - Managing, nurturing and coordinating deliverables for 100+ trade, association and professional partnershipsStreamline information; coordinate tasks; and distribute content, advertisements, media and deliverablesDevelop and implement lead nurture email campaigns across 5 different verticals and 35 states through Salesforce and Pardot (including Salesforce Engage).Developed The Briefing newsletter (distributed to more than 30k on a monthly basis)Increase ROI through social media outreach and advertisements; webinar development and assistance; coordinated pre- and post-show emails Show less
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Marketing Specialist
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Nov 2015 - Present
Built and managed trade show profile and campaign from 50 to 180+ per year Manage and coordinate logistics for registration, individuals, shipments, collateral for all 180+ shows Coordinate calendars for 15+ unique individualsCreate collateral, manage and decide on giveaway items; create new booth designs (10x10 and 10x20) Proficient in Wordpress, Salesforce, Pardot, Sharepoint, HootSuite, Hubspot, Wistia, Outlook, Office and customized content management systemsCreatively work with budget and report on monthly basisCreate, implement and distribute email marketing campaigns, drip campaigns and event campaigns in Salesforce and Pardot. Show less
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Copy Editor
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Jan 2012 - Nov 2015
Cross-check accuracy, and edit a 450+ unique public safety policies manuals . Verify federal, state and local legal statutes and maintain quality across six different and simultaneous product lines. Utilize excellent interpersonal skills to work cross-department to both resolve conflicts and assure accuracy in all documents. Institutional knowledge of state and federal law through daily reconciliation of the two. Intermittent management of Quality Assurance department and all ongoing projects during department manager absencesCreated first company internal newsletter - Lextra - with interdepartmental input on a monthly basisDaily use of web-based Knowledge Management System/Content Management System. Beta testing of fully redesigned CMSAdept at changing deadlines and managing multiple projects happening concurrently Show less
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Graham Research Consultants
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Long Beach, CA
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Fact Checker, Copy and Content Editor
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May 2013 - Present
Content and copy editor skilled in review of wide variety of legal, public safety and risk management documents (national and international) Self-starter working part-time in addition to full-time job at Lexipol Content and copy editor skilled in review of wide variety of legal, public safety and risk management documents (national and international) Self-starter working part-time in addition to full-time job at Lexipol
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California State University, San Bernardino
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San Bernardino, CA
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Gear Up Teacher
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Jun 2010 - Aug 2010
Utilized excellent interpersonal communication and writing skills to educate a wide variety of prospective college entrants on how to create effective and unique college entrance essays. Utilized excellent interpersonal communication and writing skills to educate a wide variety of prospective college entrants on how to create effective and unique college entrance essays.
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Santa Clara University
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United States
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Higher Education
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700 & Above Employee
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Housing and Residence Life, Desk Receptionist
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Sep 2007 - Jun 2009
I was central support staff to Assistant and Resident Directors. I maintained and organized inventory while assisting with administrative duties and simultaneously ensuring quality customer service.
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Women's and Gender Studies Resource Room Staff
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Sep 2007 - Jun 2009
Create, coordinate, and project manage weekly student and staff events, while accurately maintaining the organization over 1,300 books, periodicals, journals, digital entries and projects at Santa Clara University.
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Aunt Lute Books
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Student Intern
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Jan 2007 - Jan 2008
I worked directly with General Editor Shay Brawn at the not-for-profit, multicultural women’s press. I collected information and organized data for The Aunt Lute Anthology of U.S. Women Writers Volume Two: The 20th Century in addition to reviewing and proofreading headnotes for correct punctuation, grammar, and facts. I worked directly with General Editor Shay Brawn at the not-for-profit, multicultural women’s press. I collected information and organized data for The Aunt Lute Anthology of U.S. Women Writers Volume Two: The 20th Century in addition to reviewing and proofreading headnotes for correct punctuation, grammar, and facts.
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Graham Research Consultants
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Long Beach. CA
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Secretary
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May 2001 - Jun 2006
Schedule, coordinate, and execute future engagements with 300+ separate and distinct events yearly (flights, lodging, rental cars, expenses; billing; daily correspondence needs; individual event details and needs; collateral; document preparation and distribution) Clientele correspondence and management include public safety, military, private sector, and government agencies. Website content direction and implementation Brochure development Sales of media and speaking engagements Customer service and communications coordination Show less
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Education
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University of St. Andrews
MLitt, English with an emphasis in Women, Writing and Gender -
Santa Clara University
Bachelor's degree, English Language and Literature/Letters -
Santa Clara University
Bachelor's degree, Women's and Gender Studies