Experience

Activate Learning

• United Kingdom
• Education Administration Programs
• 700 & Above Employee

• Group Marketing Business Partner

  • Jun 2021 - Present

  • Creating & delivering the Marketing Plan for the Further education division across 7 colleges • Managing key stakeholder relationships to gain buy in for key marketing priorities • Producing project briefs for the Marketing Operations, Communications and Events team to deliver the marketing plan and associated campaigns • Utilising audience data and other sources to drive marketing decisions • Understanding the customer journey to maximise leads through all stages of acquisition • Working closely with the Events team to deliver successful Open Events Show less



Office for National Statistics

• United Kingdom
• Government Administration
• 700 & Above Employee

• Team Leader

  • Feb 2021 - May 2021

  Motivating and managing a team of 10 Field Officers employed to encourage members of the public to complete their Census forms. Inducting, training, providing equipment and supporting officers. Target of 92%, achieved 99.4% and was best performing team in the country. Motivating and managing a team of 10 Field Officers employed to encourage members of the public to complete their Census forms. Inducting, training, providing equipment and supporting officers. Target of 92%, achieved 99.4% and was best performing team in the country.



The Manor Preparatory School

• United Kingdom
• Education Management
• 1 - 100 Employee

• Marketing Manager

  • Jun 2018 - May 2020

  • Development and implementation of the School’s marketing strategy, including budget management • Overseeing and maintaining continuous dialogue with key internal & external stakeholders • Acting as brand guardian and managing all elements of the school’s branding • Developing and implementing strategies to recruit pupils and raise the school’s profile • Meeting retention targets by creating an internal marketing programme • Creating a PR strategy to develop close relations with the press and maintaining a stream of newsworthy items • Managing the ‘advertising year’, both online (PPC) and offline and managing agencies to deliver digital activity • Working with an agency to maximise SEO • Overseeing the School’s Social Media Activity • Creation of all Marketing Collateral, such as Website, Prospectus, Newsletters ACHIEVEMENTS • Oversaw the development and launch of a new website, increasing site traffic by 25% in the first month • Recruited and managed an Agency to assist with SEO, resulting in a 47% improvement in online searches within first 5 months • Responsible for introducing PCC activity and Facebook campaigns to improve Open Day attendance by 20% • Introduced a dedicated Playgroup for prospective parents to assist with recruitment, generating 5 registrations, plus favourable word of mouth • Designed a new Staff Uniform to reflect new branding and move to become fully co-ed • Increased Social Media presence, including a 75% increase in Instagram user’s year on year Show less



Boden

• Retail Apparel and Fashion
• 500 - 600 Employee

• Event Manager

  • Apr 2009 - Apr 2018

  • Management of events, including Commercial Events Programme • To recruit new customers and increase frequency, AOV and lifetime value of existing customers. • Achieve P&L of Boden Shopping Parties, including managing the events budget. • Recruiting and retaining a network of hosts and venues. • Interact with all other areas of the company, including Digital Marketing, Social Media, Merchandising, Operations, and Creative. • Manage a team of five to enable us to schedule, book and deliver up to 800 parties a year across the UK and the Republic of Ireland. • Manage commission payment and reconciliations for all hosts. • Carry out market research and focus groups for the wider company. • Develop exclusive gifts and products only available at the sales events. • Create relationships with selected brand partners to sponsor and enhance event experience. ACHIEVEMENTS • Created the concept and launched the Commercial Events Programme from scratch. • Recruited 60,000 new customers, reactivated 15,000 lapsed customers, grown lifetime customer value from event attendees. • Generated over £25 million in revenue. • Generated consistently strong customer feedback and net promoter scores. • Achieved a 100% uplift in customer traffic through creation of a new section on the Boden website, including new branding, blogger contributions and video content. see less Show less



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• PR Manager (in house), Sony Consumer Electronics

  • Jun 1998 - Mar 2005

  • To work closely with Product Teams to plan, develop and implement PR strategies to create favourable coverage across all Media platforms. • To communicate regularly with colleagues and key spokespeople to ensure that Sony Consumer products and associated technologies were regularly promoted to a wide and relevant audience. • Building relationships and answering enquiries from media and other relevant organisations. • Organising press events and press tours as well as providing support at exhibitions. • Devising and coordinating product placement opportunities. • Producing Q&A Documents to support spokespeople during key launches. • Managing a team of a five PR executives and external PR Agencies. • Devising and managing PR budgets across a number of product areas. ACHIEVEMENTS • Creation of a new database to enable the PR team to target relevant media more effectively and record all correspondence. • Played a key role in the launch of Digital TV to both technology press and the wider consumer. • Devised and executed the PR campaign to celebrate to the anniversary of the launch of the Sony Walkman. • Winner of numerous press and PR awards for Sony campaigns. Show less



Complete Marketing Communications Ltd, 1996 to 1998

• PR Account Executive

  • Apr 1996 - Jun 1998

  A PR role working on a range of Accounts including Samsung Electronics, B&W Loudspeakers, NetChannel & Motorcare Services. A PR role working on a range of Accounts including Samsung Electronics, B&W Loudspeakers, NetChannel & Motorcare Services.



Woolworths PLC

• London, United Kingdom

• Marketing Analyst

  • Sep 1994 - Apr 1996



Vauxhall Motors Ltd

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• University Marketing Placement

  • Sep 1992 - Sep 1993