Sarah Singer
Chief Content Officer at Ritual- Claim this Profile
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Bio
Experience
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Ritual
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Chief Content Officer
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Jan 2023 - Present
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Morning Brew
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United States
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Online Audio and Video Media
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200 - 300 Employee
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VP, Head of Multimedia
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Jan 2021 - Nov 2022
Launched and managed the Brew's first-ever multimedia department that encompassed video, audio, and social media teams. I built these teams from the ground up. Accomplished the goal of evolving the Brew from a newsletter business to a comprehensive, multi-format media company. Established the brand's editorial voice and narrative approach in audio and video and enacted crucial operational infrastructure to support scale and growth in a fast-paced startup environment. Key accomplishments: - Developed, launched, and managed creative direction of 5+ podcasts and 10+ video series spanning multiple digital platforms including YouTube, TikTok and Instagram - Worked closely with CEO, COO, growth/analytics, and revenue leadership to meet commercial goals and execute 5+ 6-figure brand partnerships - Hired and managed a full-time team of 35+ producers, editors, animators, coordinators, engineers, and digital content creators - Built and implemented comprehensive interdepartmental workflows that supported remote and in-person audio and video production and collaboration Show less
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VICE Media
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United States
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Media Production
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700 & Above Employee
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Sr. Director - Innovation
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Sep 2019 - Jan 2021
Launched and managed a mobile video team focused on growing and engaging VICE's Gen Z audience. Produced highly engaging and provocative social-first visual journalism that reached millions of viewers across digital platforms like Snapchat, Instagram, YouTube Shorts, and TikTok. Key Accomplishments: - Launched VICE on emerging platforms like Google Web Stories. - Pioneered coverage of youth-focused, social and political issues during the pandemic. - Worked closely with VP, Content, Chief Digital Officer, and commercial leadership to support business objectives and commercialize digital storytelling formats Show less
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New York University
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Higher Education
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700 & Above Employee
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Adjunct Professor - Multimedia Storytelling
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Jun 2019 - Jun 2020
Designed the curriculum and taught three semesters of Multimedia Storytelling at NYU. In the class, students learned the fundamentals of video production and editing, podcasting, and digital storytelling. This was a hands-on seminar where students learned practical skills and techniques they could apply to their work in journalism or media. Designed the curriculum and taught three semesters of Multimedia Storytelling at NYU. In the class, students learned the fundamentals of video production and editing, podcasting, and digital storytelling. This was a hands-on seminar where students learned practical skills and techniques they could apply to their work in journalism or media.
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WaitWhat
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Executive Producer
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Oct 2018 - Sep 2019
Launched and managed the production, creative treatment, and editorial direction of Should This Exist?, a podcast that explores the impacts of emerging technologies on humanity. - Worked closely with CEO and Chief Business Officer to execute partnership terms - The show was ranked the #1 tech podcast on Apple Podcasts and was nominated for the 2020 Webby Award for Best Tech Podcast. Launched and managed the production, creative treatment, and editorial direction of Should This Exist?, a podcast that explores the impacts of emerging technologies on humanity. - Worked closely with CEO and Chief Business Officer to execute partnership terms - The show was ranked the #1 tech podcast on Apple Podcasts and was nominated for the 2020 Webby Award for Best Tech Podcast.
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Mic
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United States
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Online Audio and Video Media
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300 - 400 Employee
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Executive Producer - Video
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Jan 2018 - Oct 2018
Led a 40-person editorial video team whose work reached over 70 million users across digital platforms. Produced news, culture, and opinion videos featuring in-house and guest talent.- Established a proven track record of launching Mic’s fast-growing strategic digital video initiatives.- Worked closely with design, sales, and product teams to establish and execute cross-departmental workflows to support company-wide goals.- Partnered with revenue leadership to build video experiences for brand partners including Goldman Sachs, Unilever, and GE- 2018 Telly Award (bronze, “series: cultural and lifestyle total,” video coverage of the alt-right) - 2017 Deadline Club Award (winner, minority focus, “Unerased: Counting Transgender Lives”)- 2017 GLAAD Award (winner, outstanding digital journalism, multimedia, “Unerased”: Counting Transgender Lives”) Show less
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Executive Producer - Strategic Video Initatives
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Aug 2017 - Dec 2017
Led Mic’s enterprise video journalism unit focused on strategic video growth and development. Managed a multi-functional team of producers, editors, and animators.- Conceptualized, tested, analyzed and scaled new video formats and franchises- Collaborated with company leadership, newsroom analysts, editors and business partners to strategically expand Mic's visual journalism to remain ahead of industry trends and evolutions
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Director of Innovation
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Mar 2016 - Aug 2017
Spearheaded visual storytelling initiatives for Mic. Created and executed innovative storytelling formats and experiences. Helped develop Mic's "visual voice" as we expanded our journalism beyond the written form. Managed a team of designers and producers. Closely collaborated with commercial teams to launch multimedia experiences servicing Mic's audience and business partners.- Launched two talent-driven video teams; produced 3-5 videos a week- Diversified Mic’s social video offering and help craft storytelling strategy – grew Instagram +1000%- Conceptualized and launched interactive features and reports- Managed user generated content reporting projects Show less
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Managing Editor
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Aug 2014 - Mar 2016
Established and managed daily newsroom operations throughout Mic’s transition from a community platform to a cohesive publisher. Recruited and hired over 30 editors and writers; oversaw the launch of five verticals.- Oversaw day-to-day editorial operations - Built and managed work flow between editorial, copy editing and content distribution teams- Edited high-impact articles for nuance, narrative and social optimization- Built and managed company-wide employee training regimen and fellowship program Show less
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Publishing Editor
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Aug 2013 - Aug 2014
Built newsroom infrastructure that facilitated Mic’s exponential growth from a platform of 200+ content contributors to a full-time reporting and editing staff of 15.- Wrote and managed implementation of the style guide, editorial standards, and ethics guidelines- Created system for editorial staff evaluations; streamlined editorial hiring process- Recruited and managed staff of copy editors
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TNTP
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United States
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Education Management
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700 & Above Employee
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Teacher Development Coach at The New Teacher Project
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Jun 2012 - Aug 2013
- Trained teachers by observing classroom practice and providing immediate, actionable feedback - Tracked teacher performance through analyzing data to identify individual and group trends - Assessed and recorded teacher performance in The New Teacher Project's data systems - Promoted self-reflection in teachers to accelerate professional growth and student achievement - Trained teachers by observing classroom practice and providing immediate, actionable feedback - Tracked teacher performance through analyzing data to identify individual and group trends - Assessed and recorded teacher performance in The New Teacher Project's data systems - Promoted self-reflection in teachers to accelerate professional growth and student achievement
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NYC Department of Education
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United States
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Primary and Secondary Education
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700 & Above Employee
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English and Special Education Teacher at DeWitt Clinton High School (tenured)
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Sep 2009 - Jun 2013
- Taught 9th-12th grade English, journalism, and special education - Participated in the NYC Teaching Fellows program and earned my Masters in Education while teaching - Served as faculty advisor for "The Clinton News," DeWitt Clinton's quarterly school newspaper - Worked as IEP (Individualized Education Program) transition coordinator for the 2010-2011 school year - Tutored 9th-12th grade students for State Mandated Assessments in English Language Arts - Taught 9th-12th grade English, journalism, and special education - Participated in the NYC Teaching Fellows program and earned my Masters in Education while teaching - Served as faculty advisor for "The Clinton News," DeWitt Clinton's quarterly school newspaper - Worked as IEP (Individualized Education Program) transition coordinator for the 2010-2011 school year - Tutored 9th-12th grade students for State Mandated Assessments in English Language Arts
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Education
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Cornell University
Bachelor or Arts, English Language and Literature/Letters -
Hunter College
Master of Science (M.Sc.), Education -
Columbia University
Narrative Medicine - CPA (Certificate of Professional Achievement)