Sarah Ashdown
Strategy & Innovation Director at Manifesto Growth Architects- Claim this Profile
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Bio
Jo Binding
Sarah worked in my team for a year whilst doing a placement at Sky during her undergraduate degree. During that year I saw her develop and flourish as a core member of the product management team. She worked on a number of very high profile products (High Definition TV, Multiroom, Self Set Up, and specifically on business cases and projects that had executive sponsorship and interest (Foundation Initiatives, HD Content Growth, Linear Entitlement). She used the experience at Sky to great benefit, becoming an excellent project manager, strategist and marketer, working with a variety of teams to deliver business objectives. She is a confident communicator and presenter, and has experience of working with colleagues up to Executive level, with poise and credibility. In her final weeks at Sky she gave a presentation on her business case to a group of colleagues in excess of 80. She would be welcome in my team at any point in her future career and I wouldn’t hesitate to recommend her.
Tom Wallis
Sarah is intelligent, tenacious and proactive. She proved her ability to a quite remarkable extent during the time that I worked with her, displaying behaviours I would normally only expect in people with significantly more experience. I would strongly endorse her and know that she has the potential to grow into a future leader at any company she works for.
Jo Binding
Sarah worked in my team for a year whilst doing a placement at Sky during her undergraduate degree. During that year I saw her develop and flourish as a core member of the product management team. She worked on a number of very high profile products (High Definition TV, Multiroom, Self Set Up, and specifically on business cases and projects that had executive sponsorship and interest (Foundation Initiatives, HD Content Growth, Linear Entitlement). She used the experience at Sky to great benefit, becoming an excellent project manager, strategist and marketer, working with a variety of teams to deliver business objectives. She is a confident communicator and presenter, and has experience of working with colleagues up to Executive level, with poise and credibility. In her final weeks at Sky she gave a presentation on her business case to a group of colleagues in excess of 80. She would be welcome in my team at any point in her future career and I wouldn’t hesitate to recommend her.
Tom Wallis
Sarah is intelligent, tenacious and proactive. She proved her ability to a quite remarkable extent during the time that I worked with her, displaying behaviours I would normally only expect in people with significantly more experience. I would strongly endorse her and know that she has the potential to grow into a future leader at any company she works for.
Jo Binding
Sarah worked in my team for a year whilst doing a placement at Sky during her undergraduate degree. During that year I saw her develop and flourish as a core member of the product management team. She worked on a number of very high profile products (High Definition TV, Multiroom, Self Set Up, and specifically on business cases and projects that had executive sponsorship and interest (Foundation Initiatives, HD Content Growth, Linear Entitlement). She used the experience at Sky to great benefit, becoming an excellent project manager, strategist and marketer, working with a variety of teams to deliver business objectives. She is a confident communicator and presenter, and has experience of working with colleagues up to Executive level, with poise and credibility. In her final weeks at Sky she gave a presentation on her business case to a group of colleagues in excess of 80. She would be welcome in my team at any point in her future career and I wouldn’t hesitate to recommend her.
Tom Wallis
Sarah is intelligent, tenacious and proactive. She proved her ability to a quite remarkable extent during the time that I worked with her, displaying behaviours I would normally only expect in people with significantly more experience. I would strongly endorse her and know that she has the potential to grow into a future leader at any company she works for.
Jo Binding
Sarah worked in my team for a year whilst doing a placement at Sky during her undergraduate degree. During that year I saw her develop and flourish as a core member of the product management team. She worked on a number of very high profile products (High Definition TV, Multiroom, Self Set Up, and specifically on business cases and projects that had executive sponsorship and interest (Foundation Initiatives, HD Content Growth, Linear Entitlement). She used the experience at Sky to great benefit, becoming an excellent project manager, strategist and marketer, working with a variety of teams to deliver business objectives. She is a confident communicator and presenter, and has experience of working with colleagues up to Executive level, with poise and credibility. In her final weeks at Sky she gave a presentation on her business case to a group of colleagues in excess of 80. She would be welcome in my team at any point in her future career and I wouldn’t hesitate to recommend her.
Tom Wallis
Sarah is intelligent, tenacious and proactive. She proved her ability to a quite remarkable extent during the time that I worked with her, displaying behaviours I would normally only expect in people with significantly more experience. I would strongly endorse her and know that she has the potential to grow into a future leader at any company she works for.
Credentials
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Digital Disruption: Digital Transformation Strategies
EmeritusSep, 2021- Nov, 2024
Experience
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Manifesto Growth Architects
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Strategy & Innovation Director
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Jan 2022 - Present
• Part of the Senior Leadership team, reporting directly to the founding Partners• Supporting early stage entrepreneurs in defining their growth strategies • Consulting for brands who need to diversify their revenues due to market, consumer or regulatory changes• Leading the development and execution of the marketing strategy and campaign activity for Manifesto • Part of the Senior Leadership team, reporting directly to the founding Partners• Supporting early stage entrepreneurs in defining their growth strategies • Consulting for brands who need to diversify their revenues due to market, consumer or regulatory changes• Leading the development and execution of the marketing strategy and campaign activity for Manifesto
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Archant
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United Kingdom
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Book and Periodical Publishing
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700 & Above Employee
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Consumer Marketing Director
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Sep 2020 - Dec 2021
• Part of the Senior Leadership team, reporting directly to the CEO • Accountable for transitioning 80+ news and magazine brands from a print focused, advertising led business model to a sustainable digital, consumer first business • Delivered a large-scale marketing, product and customer service transformation programme, including new subscription and marketing technology • Designed and delivered the organisational strategy, through up-skilling existing team members and acquiring new talent into the business, in order to deliver against the new performance KPIs
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News UK
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United Kingdom
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Online Audio and Video Media
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700 & Above Employee
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Director of Proposition and Market Development
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Jun 2017 - Sep 2020
• Part of the Senior Leadership team, reporting directly to the CMO • Accountable for the design and development of new digital propositions to diversify revenues• Researched market opportunities, defined customer segmentations and drafted value propositions• Designed the vision and strategy for outsourcing, in order to build and take new propositions to market
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Head of Subscription Marketing
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Sep 2015 - Jun 2017
• Accountable for the commercial and operational performance in growing overall subscriber value • Designed the go-to-market plan and conducted financial modelling for all pricing and promotions • Delivered a change management programme within customer services, which led to improvements in team performance as well as overall subscriber retention rates
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BT Group
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United Kingdom
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Telecommunications
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700 & Above Employee
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Senior Subscription Marketing Manager
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Jan 2013 - Sep 2015
• Accountable for the start-up and go-to-market plans for BT Sport, establishing it as the new home for Premier League football• Delivered various marketing campaigns to drive awareness, consideration and conversion• Conducted market assessments and developed business cases to inform new content investments, such as UEFA Champions League and UEFA Europa League • Accountable for the start-up and go-to-market plans for BT Sport, establishing it as the new home for Premier League football• Delivered various marketing campaigns to drive awareness, consideration and conversion• Conducted market assessments and developed business cases to inform new content investments, such as UEFA Champions League and UEFA Europa League
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Subscriptions Marketing Manager
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Aug 2009 - Dec 2012
• Progressed from Marketing Assistant to Subscriptions Manager in 3 years • Responsibilities included; executing multi-million pound marketing campaigns, budget monitoring and tracking, and developing product and proposition growth strategies • Progressed from Marketing Assistant to Subscriptions Manager in 3 years • Responsibilities included; executing multi-million pound marketing campaigns, budget monitoring and tracking, and developing product and proposition growth strategies
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Education
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University of Cambridge
Executive Education, Digital disruption and transformation strategies -
University of the West of England
BA (Hons) Business and Law, 2:1 -
The Royal Masonic School for Girls