Sarah Akinkuolie
Senior Media Buyer at Publicis- Claim this Profile
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English Native or bilingual proficiency
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Yoruba Limited working proficiency
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Bio
Experience
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Publicis
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United States
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Advertising Services
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700 & Above Employee
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Senior Media Buyer
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Apr 2019 - Present
As an Investment Executive, I am responsible for the implementation and buying of all P&G brands across a selection of mediums including TV, digital, Out of Home, print, radio and cinema.Job responsibilities include:-Constructing effective campaigns across all P&G brands advertising on TV through initial selection of airtime and day to day trading-Liaising and negotiating day to day with TV and VoD contractors to ensure campaign targets and deal terms and conditions are being implemented and exceeded.-Ongoing monitoring of booked activity across TV, VOD and digital campaigns to ensure KPIs are delivered.-Keeping abreast of changes within the marketplace - sharing market intelligence with the wider team.-Work closely with the business teams and clients to ensure brand and campaign objectives are met.-Implementation planning, booking and delivery of non TV/Print plans, in line with overall investment strategy and guarantees.-Maintain strong relationships with media owners to spot future insights and opportunities.
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Investment Executive, P&G
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Nov 2017 - Present
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H&M
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Sweden
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Retail
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700 & Above Employee
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Sales Advisor
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Apr 2015 - Jun 2016
• Worked together with colleagues to support in the delivery of marketing communication programmes, such as in store sales promotional material and store events.• Ensured high visual and customer service standards.• Used social media to keep up with new product launches of the company and view competitor positioning in order to give feedback to sustain demand. • Effectively used word of mouth to encouraged customers to recycle unwanted clothes to promote H&M’s ethos and plans for future sustainability- contributed to the increase of store sales target by 20% from January 2016- March 2016.
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Marks and Spencer
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United Kingdom
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Retail
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700 & Above Employee
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Customer Assistant
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Dec 2012 - Sep 2014
• Engaged with customers by using my experience to offer solution for concerns whilst also using online campaign knowledge to secure sales. • Demonstrated the use of IOS (In Store Ordering Service) and checking alternative M&S stores for items out of stock, using iPads to support customers in finding desired items.• Achieved employee of the month award due to my excellent customer service report.
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Cancer Research UK (CRUK)
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Voluntary Shop Assistant
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Aug 2011 - Sep 2011
• Assisted in pricing, restocking, and resizing stock whilst working in a fast paced, deadline driven environment.• Doubled customer purchase numbers by improving marketing and presentation of the store by designing shop window display and store layout.
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Education
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Aston University
Bachelor's degree, Psychology -
Aston University
BSc (Hons), Psychology