Associate Creative Director

• Apr 2023 - Present

Associate Creative Director

• Mar 2021 - Apr 2023

• Lead strategic brainstorms and campaign development for a variety of brands across social channels specifically Instagram, TikTok, LinkedIn, Twitter, and Facebook.• Oversee and manage creative design output from client brief, through production, to final delivery.• Work across agency teams (account, pm, strategy, and influencer) to produce top-notch, cross-disciplinary interactive work.• Keep up-to-date on the latest cultural trends for digital-first activations.• Provide leadership and mentoring for junior members of the team to help them create and present their best work. • Experience in identifying and writing influencer creative briefs to develop original content for brand social channels with assets from the influencer. Show less

Senior Art Director

• Aug 2018 - Mar 2021

• Concept, develop and create relevant, engaging visual designs that drive client goals. • Have a clear understanding of all client’s brand visual voices when creating ideas and content. • Along with creative ideation, I have had the opportunity to gain experience with influencer marketing and implement paid digital marketing strategies across social platforms. Clients: Adobe, FedEx, Lexus, Cisco, and Transitions Lenses

Art Supervisor

• Jan 2016 - Aug 2018

• Create visual solutions for consumer-focused, B2B, HCP, and employee engagement campaigns through various mediums including video, radio, billboards, banner ads, editorials, and websites. • Produced data visualization info-graphics, creating custom charts, graphs, and diagrams. • Developed a 360 Pro Bono New York transit campaign that consisted of a Times Square billboard. • Have clear understanding of our client’s visual & voice. • Create visual solutions for consumer-focused, B2B, HCP, and employee engagement campaigns through various mediums including video, radio, billboards, banner ads, editorials, and websites. • Produced data visualization info-graphics, creating custom charts, graphs, and diagrams. • Developed a 360 Pro Bono New York transit campaign that consisted of a Times Square billboard. • Have clear understanding of our client’s visual & voice.

Digital Art Director/Designer

• Nov 2014 - Nov 2015

•Lead and executed a wide range of high-impact creative including but not limited to brand campaigns, dynamic in-app experiences, 360° branded experiential events, short videos/gifs, and websites.• Participated in new business pitches and client presentations.• Generate clear ideas, design concepts, and final designs of creative assets from beginning to end, considering technology constraints and workflow constraints. • Develop engaging, modern graphic design and presentation, and digital signage.Clients: Cadillac Arabia, Nakheel Properties, and Novartis Pharmaceutical Show less

Designer

• Aug 2013 - Nov 2014

Used innovation to redefine a design brief within the constraints of cost and time; presented finalized ideas and concepts to clients. I focused on branding, logo design,packaging, and info-graphic briefs. Clients Include: Olay, Pampers, Arla Foods, Nakheel Properties, Mall of the Emirates, & Dubai Road & Transport Authority.

Art Direction Intern

• Jun 2013 - Aug 2013

• Worked closely with CiCi's Pizza in developing FSI's, POP's and Emails. • Concepted and attended the shoot for the CiCi's Drink Up Summer promotion via Instagram Video. • Designed a graphic for a CiCi's pizza box. • Generated a pre-production book • Worked on a final internship project/new business pitch to redesign an entire website for a restaurant chain. • Produced a book for a non-profit organization that encompasses creative writing pieces written by girls who are a part of the organization, Girls. Inc. Show less

Creative Intern

• Jan 2013 - May 2013

• Worked on creating Mailers and Newsletters for clients. • Participated in brainstorming for new projects. • Assisted in creating wireframes for a website redesign and multiple web design options. • Mounted and cut boards for client pitches and presentations. • Attended meetings regarding paper and different printing methods. • Assisted in a photo shoot for a law firm. • Worked on creating Mailers and Newsletters for clients. • Participated in brainstorming for new projects. • Assisted in creating wireframes for a website redesign and multiple web design options. • Mounted and cut boards for client pitches and presentations. • Attended meetings regarding paper and different printing methods. • Assisted in a photo shoot for a law firm.

Social Media Intern

• Jun 2012 - Jul 2012

• Monitored pages in English & Arabic to ensure the proper language was used • Developed a social media strategy with a focus on branding and business goals • Calculated data regarding the number of shares, likes, and comments each post obtained in order to produce research. • Assisted in creating a monthly content calendar in the brand's tone. • Monitored pages in English & Arabic to ensure the proper language was used • Developed a social media strategy with a focus on branding and business goals • Calculated data regarding the number of shares, likes, and comments each post obtained in order to produce research. • Assisted in creating a monthly content calendar in the brand's tone.

Event Planning, PR, and Marketing Intern

• May 2010 - Jul 2010

Intern for the Dubai chapter of the United States Chamber of Commerce. I worked on numerous events including the 4th of July celebration three years in a row. Intern for the Dubai chapter of the United States Chamber of Commerce. I worked on numerous events including the 4th of July celebration three years in a row.