Sarah Wilson

Senior Digital Marketing Specialist at Kuder
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Skills

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Cleaver Cindy

Sarah has very strong leadership skills, communicates well to get the job done. She excels in learning new tasks, learns fast and always does an awesome job. She is great pleasure to work with, always has a positive upbeat attitude. And always has a great smile to share.

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Credentials

  • Cvent Supplier Network Student Certification
    Cvent
    Dec, 2016
    - Nov, 2024
  • Mastery of Community Leadership
    Greater Des Moines Partnership
  • Photos in Content Marketing Certificate
    Lynda.com

Experience

  • Kuder
    • United States
    • Education Management
    • 1 - 100 Employee
    • Senior Digital Marketing Specialist
      • May 2023 - Present

      Lead partner communication to increase system usage and partner satisfaction via email, social media, and in-person events. Write and design digital communications via email and social media utilizing Microsoft Click Dimensions, Canva, and InDesign. Lead partner communication to increase system usage and partner satisfaction via email, social media, and in-person events. Write and design digital communications via email and social media utilizing Microsoft Click Dimensions, Canva, and InDesign.

  • Midwest Heritage, A Hy-Vee Company
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2021 - May 2023

      Managed quarterly marketing campaigns based on sales goals, to include design, coordination of printing, distribution and ad placements. Wrote copy and designed communications for both digital and print media platforms for three brands, including Midwest Heritage, Hy-Vee Financial Services and Hy-Vee Medicare Aisle. Collaborated across departments to prioritize projects and initiate new campaigns and ads, increasing efficiencies, brand awareness and sales. Managed quarterly marketing campaigns based on sales goals, to include design, coordination of printing, distribution and ad placements. Wrote copy and designed communications for both digital and print media platforms for three brands, including Midwest Heritage, Hy-Vee Financial Services and Hy-Vee Medicare Aisle. Collaborated across departments to prioritize projects and initiate new campaigns and ads, increasing efficiencies, brand awareness and sales.

  • Goodwill of Central Iowa
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Feb 2020 - May 2021

      Managed social media accounts including Facebook and Instagram, creating unique content for each platform. Increased Instagram followers by 30% YOY and Facebook followers by 11% YOY. Collaborated across departments to write content for blogs, social media, emails, and eBooks. Designed posters, flyers, and social media graphics utilizing both the Adobe Creative Cloud and Canva to increase brand awareness and understanding. Managed social media accounts including Facebook and Instagram, creating unique content for each platform. Increased Instagram followers by 30% YOY and Facebook followers by 11% YOY. Collaborated across departments to write content for blogs, social media, emails, and eBooks. Designed posters, flyers, and social media graphics utilizing both the Adobe Creative Cloud and Canva to increase brand awareness and understanding.

  • Sprockets
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Coordinator
      • Mar 2019 - Feb 2020

      Sprockets (formerly SENTIO) Created content for monthly email campaigns, social media, blogs, and advertisements using SEO best practices and trends. Utilized Adobe Indesign and Illustrator to design E-Books and information sheets used as sales enablement materials. Drove new leads through email marketing, SEM, and paid advertisements. Sprockets (formerly SENTIO) Created content for monthly email campaigns, social media, blogs, and advertisements using SEO best practices and trends. Utilized Adobe Indesign and Illustrator to design E-Books and information sheets used as sales enablement materials. Drove new leads through email marketing, SEM, and paid advertisements.

  • The Post and Courier
    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • Digital Subscription Specialist
      • Jul 2018 - Mar 2019

      Designed marketing materials including emails, social ads and light boxes to attract new subscribers using both Canva and Adobe Creative Suite. Created and implemented a three month communication and engagement plan for digital and print subscribers, resulting in a 13% increase in retention. Launched new acquisition campaigns across multiple platforms based on known analytics and target customer profiles. Designed marketing materials including emails, social ads and light boxes to attract new subscribers using both Canva and Adobe Creative Suite. Created and implemented a three month communication and engagement plan for digital and print subscribers, resulting in a 13% increase in retention. Launched new acquisition campaigns across multiple platforms based on known analytics and target customer profiles.

  • Watts Group
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Intern
      • Oct 2017 - Apr 2018

      Designed posters, flyers, brochures, and email campaigns to inform current and potential clients about what Watts Group offers for each specific audience. Created intriguing social media posts to attract new followers and invite readers to learn more about what the company has to offer including unique graphics, videos, and more. Developed content for the website that met SEO and Readability's highest standards in order to expand the reach of posts and content. Designed posters, flyers, brochures, and email campaigns to inform current and potential clients about what Watts Group offers for each specific audience. Created intriguing social media posts to attract new followers and invite readers to learn more about what the company has to offer including unique graphics, videos, and more. Developed content for the website that met SEO and Readability's highest standards in order to expand the reach of posts and content.

  • The Iowa Center for Public Affairs Journalism-IowaWatch.org
    • United States
    • Media Production
    • 1 - 100 Employee
    • Marketing and Public Relations Director
      • Aug 2017 - Apr 2018

      Oversaw a team of writers and designers to produce weekly newsletters, press releases, and social media regarding current investigative news articles, fundraising, and outreach events. Assisted with planning an annual fundraiser, including soliciting silent auction items from local community business owners. Developed a fundraising campaign including logo design, press releases, newsletters, social media, and event execution that raised over $20,000 in three months. Oversaw a team of writers and designers to produce weekly newsletters, press releases, and social media regarding current investigative news articles, fundraising, and outreach events. Assisted with planning an annual fundraiser, including soliciting silent auction items from local community business owners. Developed a fundraising campaign including logo design, press releases, newsletters, social media, and event execution that raised over $20,000 in three months.

  • University of Iowa Center for Advancement
    • United States
    • Fundraising
    • 200 - 300 Employee
    • Marketing Intern
      • Sep 2015 - Apr 2017

      Created a social media campaign and accompanying posts to highlight the UIAA's 150th anniversary, resulting in increased platform interactions and followers. Boosted awareness of programs through interacting with alumni, students, and Iowa City community members at events. Created a social media campaign and accompanying posts to highlight the UIAA's 150th anniversary, resulting in increased platform interactions and followers. Boosted awareness of programs through interacting with alumni, students, and Iowa City community members at events.

  • Aureon
    • United States
    • Telecommunications
    • 100 - 200 Employee
    • Administrative Intern
      • May 2016 - Jul 2016

      Helped to develop and implement CRM 2016 for the Aureon HR business unit. Created and implemented a maintainable monthly internal newsletter for the Aureon HR business unit. Helped to develop and implement CRM 2016 for the Aureon HR business unit. Created and implemented a maintainable monthly internal newsletter for the Aureon HR business unit.

  • Kuder
    • United States
    • Education Management
    • 1 - 100 Employee
    • Marketing and Communications Intern
      • Oct 2014 - Aug 2015

      Coordinated the internal newsletter to foster company culture and community by celebrating workers' special moments and accomplishments. Assisted in planning and creating material for an international symposium that included over 75 guests from 35+ countries, which resulted in increased global awareness of the company's products. Drafted and scheduled social media through four platforms to engage the target audience by providing relevant and helpful articles, tips, and research. Coordinated the internal newsletter to foster company culture and community by celebrating workers' special moments and accomplishments. Assisted in planning and creating material for an international symposium that included over 75 guests from 35+ countries, which resulted in increased global awareness of the company's products. Drafted and scheduled social media through four platforms to engage the target audience by providing relevant and helpful articles, tips, and research.

  • Fareway Stores, Inc.
    • United States
    • Food & Beverages
    • 700 & Above Employee
    • Cashier, Courtesy, Produce Worker
      • Oct 2012 - Aug 2015

      Trained new employees in a variety of tasks. Kept an appealing look for the store while also tending to customer needs with excellent customer service. Trained new employees in a variety of tasks. Kept an appealing look for the store while also tending to customer needs with excellent customer service.

Education

  • University of Iowa - Henry B. Tippie College of Business
    Bachelor's degree, Marketing/Marketing Management, General
    2015 - 2018
  • Des Moines Area Community College
    2013 - 2015
  • Waukee High School

Community

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