Sarah Newsum
Director, Content Strategy & Brand Communications at Pinnacle Fertility, Inc.- Claim this Profile
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Bio
Rob Sadowsky
Sarah has a wonderful combination of strengths: she's an achiever, embraces responsibility, and knows her way around a timeline. I was Sarah's direct supervisor at the Bicycle Transportation Alliance and would hire her at a minute's notice for any communications, marketing or project management position. Sarah likes to learn, takes constructive criticism well, and loves to win!
Anastasia Goodstein
Sarah was a marketing intern at Ypulse in the spring of 2010 and did an excellent job executing several co-marketing partnerships designed to promote our annual event in June. I believe Sarah was a key part in making last summer's event a big success and would definitely recommend her for an entry level marketing position.
Rob Sadowsky
Sarah has a wonderful combination of strengths: she's an achiever, embraces responsibility, and knows her way around a timeline. I was Sarah's direct supervisor at the Bicycle Transportation Alliance and would hire her at a minute's notice for any communications, marketing or project management position. Sarah likes to learn, takes constructive criticism well, and loves to win!
Anastasia Goodstein
Sarah was a marketing intern at Ypulse in the spring of 2010 and did an excellent job executing several co-marketing partnerships designed to promote our annual event in June. I believe Sarah was a key part in making last summer's event a big success and would definitely recommend her for an entry level marketing position.
Rob Sadowsky
Sarah has a wonderful combination of strengths: she's an achiever, embraces responsibility, and knows her way around a timeline. I was Sarah's direct supervisor at the Bicycle Transportation Alliance and would hire her at a minute's notice for any communications, marketing or project management position. Sarah likes to learn, takes constructive criticism well, and loves to win!
Anastasia Goodstein
Sarah was a marketing intern at Ypulse in the spring of 2010 and did an excellent job executing several co-marketing partnerships designed to promote our annual event in June. I believe Sarah was a key part in making last summer's event a big success and would definitely recommend her for an entry level marketing position.
Rob Sadowsky
Sarah has a wonderful combination of strengths: she's an achiever, embraces responsibility, and knows her way around a timeline. I was Sarah's direct supervisor at the Bicycle Transportation Alliance and would hire her at a minute's notice for any communications, marketing or project management position. Sarah likes to learn, takes constructive criticism well, and loves to win!
Anastasia Goodstein
Sarah was a marketing intern at Ypulse in the spring of 2010 and did an excellent job executing several co-marketing partnerships designed to promote our annual event in June. I believe Sarah was a key part in making last summer's event a big success and would definitely recommend her for an entry level marketing position.
Credentials
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Google Analytics for Power Users
GoogleNov, 2021- Nov, 2024 -
SEO Certification
HubSpot AcademyMay, 2023- Nov, 2024 -
Content Marketing
HubSpot AcademyDec, 2021- Nov, 2024 -
Role of Content in SEO
SemrushDec, 2021- Nov, 2024 -
Semrush SEO Toolkit certification
SemrushDec, 2021- Nov, 2024
Experience
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Pinnacle Fertility, Inc.
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director, Content Strategy & Brand Communications
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Jan 2023 - Present
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Sr. Manager, Content Strategy & Brand Communications
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Jan 2022 - Jan 2023
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ORM Fertility
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United States
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Medical Practices
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1 - 100 Employee
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Communications and Marketing Coordinator | Content Manager | Digital Workplace Manager
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Jun 2017 - Dec 2021
• Content Manager: Wrote and managed various brand communications including blog posts, web pages, social media, broadcast email services, print, digital, and audio advertisements • Manage physician relations through sending marketing materials, staffing B2B networking events, securing physician attendance at educational outreach meetings • Implemented various new tools and strategies for internal and external engagement including reputation management, revamped marketing approaches, internal peer support program • Digital Workplace Manager: Managed the creation of ORM's intranet from build, launch, implementation, to adoption. Managed the maintenance and continued use through an ongoing communications plan including company updates, relevant multidisciplinary education opportunities, benefit highlights, patient stories, new engagement initiatives, monthly data dashboards, team and staff celebrations, etc. Show less
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Simple Finance
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Customer Relations Agent
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Oct 2016 - Jun 2017
Responded to customer inquiries via messages and phone calls utilizing Simple’s voice In-depth knowledge of all internal and industry policies and regulations that govern Simple’s internal processes Experience working efficiently with several different productivity programs and softwares Responded to customer inquiries via messages and phone calls utilizing Simple’s voice In-depth knowledge of all internal and industry policies and regulations that govern Simple’s internal processes Experience working efficiently with several different productivity programs and softwares
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The Street Trust
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Director
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Jul 2014 - Dec 2016
Create content and manage timing of messages for the BTA and various BTA programs, campaigns, and events Administer online communication tools to provide updates via blog posts, web pages, social media networks, and broadcast email services Produce media advisories and press releases, actively engage various media outlets and reporters to ensure regular coverage of BTA campaigns and programs Provide training and support to staff in creating and aligning messages that are consistent with organization’s brand, voice, and strategy Show less
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Cascadia Wild!
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Environmental Services
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1 - 100 Employee
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Marketing Administrator
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Aug 2013 - Jun 2014
Took initiative on independent projects Wrote and Implemented marketing pan for fall tracking program Kept organized in order to complete projects with efficiency Took initiative on independent projects Wrote and Implemented marketing pan for fall tracking program Kept organized in order to complete projects with efficiency
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Honest Tea
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Consumer Goods
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1 - 100 Employee
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Events Marketing Associate
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May 2010 - Sep 2010
Worked events and in-store demos promoting Honest Tea/Honest Ade Responsible for various product drops Direct Sales Marketing Worked events and in-store demos promoting Honest Tea/Honest Ade Responsible for various product drops Direct Sales Marketing
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Alloy Media + Marketing
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United States
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Advertising Services
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1 - 100 Employee
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SFSU Brand Ambassador for Coffee-Mate (Spring Internship)
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Jan 2010 - May 2010
Independently worked 2 promotional events per week providing branded products and merchandise to students Responsible for retrieving student’s opinions and quotes on Coffee-Mate products Responsible for set-up, clean-up, and pictorial representation of events Managed inventory of supplies and branded premiums throughout program Submitted bi-weekly reports on future events and events summaries Independently worked 2 promotional events per week providing branded products and merchandise to students Responsible for retrieving student’s opinions and quotes on Coffee-Mate products Responsible for set-up, clean-up, and pictorial representation of events Managed inventory of supplies and branded premiums throughout program Submitted bi-weekly reports on future events and events summaries
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YPulse
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United States
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Market Research
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1 - 100 Employee
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Marketing Assistant (Spring Internship)
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Jan 2010 - May 2010
Pursued other companies’ marketing departments to arrange cross promotions Responsible for all co-marketing agreements for annual marketing conference Compiled and organized spreadsheets, reports, and contacts sheets Pursued other companies’ marketing departments to arrange cross promotions Responsible for all co-marketing agreements for annual marketing conference Compiled and organized spreadsheets, reports, and contacts sheets
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Shift Manager
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Apr 2009 - Mar 2010
Managed a team of 20 ensuring alignment with business goals and policies Money management including safe funds, employee registers and daily deposits Responsible for all aspects of day to day business including: baking, stocking, and sales In charge of planning, ordering and preparation of inventory Managed a team of 20 ensuring alignment with business goals and policies Money management including safe funds, employee registers and daily deposits Responsible for all aspects of day to day business including: baking, stocking, and sales In charge of planning, ordering and preparation of inventory
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Education
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San Francisco State University
B.S., Business Administration, Marketing -
San Francisco State University, Lam Family College of Business
B.S., Marketing