Founder

• Jul 2020 - Present

Ken Ahbus is Mary Jane's Alter-Ego. We make apparel and accessories that allow people to express their love for cannabis in sleek, sophisticated ways. -Manages mixture of print on demand and in inventory items with an average turnaround time of 48 hours -Established multiple revenue streams through affiliate partnerships, wholesale customers, and online customers -Created initial site launch with one major redesign for the holiday season -Improved all aspects of the site including page speed, conversion rates and usability -Developed wholesale model for retailers to increase AOV. Worked with retailers to include merchandising to increase turn rate -Planned the launch of new products, promotions, and influencer campaigns -Utilized automation technology to move 95% of B2C inventory to be printed on demand, allowing more time spent on B2B accounts -Handled all customer service inquiries including returns, questions, and feedback. -Grew social media accounts from 1k to ~4.5K using partnerships and giveaways - Show less

Operations and Marketing Manager

• Nov 2019 - Apr 2020

Contract role serving as a catch all for all things marketing, operations and whatever the partners needed done. Contract role serving as a catch all for all things marketing, operations and whatever the partners needed done.

Chief Operating Officer

• Sep 2018 - Sep 2019

- Launched new initiative to connect American and Israel cannabis companies and professionals, only full time hire. - Led brand marketing activation strategy with events, webinars, podcasts and newsletters - Grew membership to 4700 active members within 1 year - Established first ever Israeli Cannabis Research Tracker - Launched new initiative to connect American and Israel cannabis companies and professionals, only full time hire. - Led brand marketing activation strategy with events, webinars, podcasts and newsletters - Grew membership to 4700 active members within 1 year - Established first ever Israeli Cannabis Research Tracker

COO

• Dec 2017 - Jan 2019

Manages the procurement of venue, vendors, sponsors, and exhibitors for planned 1000 person conference. Manages the procurement of venue, vendors, sponsors, and exhibitors for planned 1000 person conference.

MBA Marketing Intern

• May 2016 - Aug 2016

• Evaluated market potential of Land O’Lakes entering the licensed equity snack cheese market; presented go to market strategy for dairy foods directors and managers • Developed financial forecasting model to assess product profitability and net present value; adding $10M to bottom line growth and 4% to share of snack cheese • Analyzed grocery store data of other snack categories in IRi to establish growth, pricing, and grocery store shelf turn benchmarks • Collaborated with cross-function team to develop manufacturing, costs, and timeline of the new snack cheese product Show less

Founder, CEO, and Adviser

• Dec 2012 - Jun 2015

Business Development and Leadership •Founded company that provides in-house ultrasound services for primary care doctors in the NYC area; grossed over $100K in revenue year 1 and $400K in revenue year 2 •Generated 30% more revenue by establishing co-pay collection standards, standardizing the collection process for all accounts and all technicians •Provided services for 12 doctors including a 2 day turnaround time for reports, 700% faster than industry standard of 2 weeks •Increased test output by over 400% over a 12-month period by onboarding clients and developing strong client relationships •Sold controlling share of business to partner based on asset value and revenue for a net break even value; remained as an adviser to the new CEO advisor Project Management •Modernized doctor reporting with cloud based system that achieved a 100% satisfaction rating with clients •Pioneered technical services for a new 10-doctor account that contributed to eliminating client backlog of 500 tests Staff Management •Managed hiring, scheduling, and payroll information of 10 certified ultrasound technicians, resulting in 90% retention rate after 3 months •Recommended technician schedules that resulted in an increase in productivity per technician by 50%, eliminating wasted downtime of technicians Show less

Chief Marketing Officer

• Sep 2011 - Sep 2012

Mobile ultrasound service company •Created company’s first processes for thoroughly reviewing testing services and documentation for all clients, which increased efficiency in billing insurance •Improved ease of ordering tests by creating “cheat sheets” and simplifying order sheets for doctors, resulting in 75% fewer phone calls from doctors on how to order tests •Established brand by producing branded merchandise for doctors’ offices, including online and offline media channels Mobile ultrasound service company •Created company’s first processes for thoroughly reviewing testing services and documentation for all clients, which increased efficiency in billing insurance •Improved ease of ordering tests by creating “cheat sheets” and simplifying order sheets for doctors, resulting in 75% fewer phone calls from doctors on how to order tests •Established brand by producing branded merchandise for doctors’ offices, including online and offline media channels

Account Executive

• Jul 2011 - Aug 2011

-Contacted prospective customers to sell radio time for broadcasting station/network -Researched and developed category one sheets using Arbitron and MS office products -Contacted prospective customers to sell radio time for broadcasting station/network -Researched and developed category one sheets using Arbitron and MS office products

Search Marketing Intern

• Jan 2011 - Mar 2011

-Wrote and syndicated blog articles for online clients -Conducted keyword research for clients using Google AdWords -Updated shopping feeds and status reports for shopping feed service clients -Wrote and syndicated blog articles for online clients -Conducted keyword research for clients using Google AdWords -Updated shopping feeds and status reports for shopping feed service clients

Media Planning Intern and New Business Intern

• Jun 2010 - Aug 2010