Sara Evening

eCommerce Executive at Sacla UK Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Aylesbury, England, United Kingdom, UK

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Credentials

  • SEO Foundations
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Email Marketing: Strategy and Optimization
    LinkedIn
    Feb, 2023
    - Nov, 2024
  • First Aid
    -

Experience

  • Sacla UK Ltd
    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • eCommerce Executive
      • Mar 2022 - Present

      • Leading the email marketing campaign strategy, design and execution. • Graphic design expertise: creating digital assets for e-commerce including, email campaigns, web banners, homepage and landing page layouts. • Optimising onsite conversion through website design with external development agency. • Management and planning of seasonal product photoshoots with external photographers in addition to , shooting and editing product pack shots in-house. • Product management of 400+ SKU’s including forecasting, pricing, inventory management and merchandising. • Working closely with the brand team to ensure online content is reflective of the brand guidelines. • Project management of eCommerce packaging which included mock-up creation and working with external suppliers • Creation and management of Google Ads campaign content. • Supporting the SEO strategy alongside external consultant. • Technical experience in data analysis, A/B testing and content creation including graphic design and copywriting: Shopify, basic HTML, Google Ads and Google Analytics, Adobe Photoshop, Illustrator, InDesign, and Lightroom, Canva, Klaviyo, Laravel, Microsoft Office with intermediate Excel skills. Show less

  • Spin Master
    • Canada
    • Consumer Goods
    • 700 & Above Employee
    • Assistant Brand Manager
      • Jul 2020 - Mar 2022

      Brand lead within the vehicles category.Key Responsibilities and Skills:• P&L and brand budget management to achieve annual business objectives • SKU management, rationalisation and forecasting capabilities• Developing and presenting product ranges to UK retailers• Development and execution of seasonal marketing plans including paid media, digital and ecommerce, PR and instore retail marketing• Creation of online content to support customer retail pages• Sales and brand performance POS analysis• Production of marketing tools to support wider teams• Data analysis capabilities using external sources such as Kantar and NPD• Strong understanding and us of Microsoft Office, Adobe Suite and content management portals such as Vendor Central, CNET and Syndigo • Customer facing experience with strong presentation and communication skills Show less

    • Trade Marketing Executive
      • Aug 2017 - Jun 2020

      Responsible for managing Trade Marketing needs whilst supporting the UK Marketing team in delivering key brand management initiatives. Ecommerce: Managing Spin Master UK’s content library and ensuring all products set up and displayed with the correct branding, photography, content and copy across all online retailers. Lead the creation and syndication of enhanced content pages across Amazon A+, Syndigo and CNET for all brands and products across major UK online retailers. Visual Merchandising: Responsible for the development of account specific FSDU and pallet (POS) campaigns, delivering the best in class POS displays on Spin Master’s most scalable brands such as PAW Patrol and Hatchimals. Project managed the process within tight deadlines and budgetary restrictions, each project was coordinated with Brand Marketing, Sales, Operations and external suppliers to ensure campaigns were executed on time and adhered to retailer and brand guidelines. Show less

  • Haygarth
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Junior Account Executive
      • Aug 2016 - Sep 2016

      Summer Internship- Supporting the PR team across key clients; Dairy Crest, Organic Trade Board and Skittles. My role involved social media management, writing press releases, liaising with journalists to secure client coverage, carrying out market research and working with online media sources including Gorkana and Forsight News. Summer Internship- Supporting the PR team across key clients; Dairy Crest, Organic Trade Board and Skittles. My role involved social media management, writing press releases, liaising with journalists to secure client coverage, carrying out market research and working with online media sources including Gorkana and Forsight News.

  • Mattel, Inc.
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Regional Marketing Intern
      • Jul 2015 - Jul 2016

      Worked closely with the Marketing Manager to implement key marketing strategies defined by the Global Brand Team across 7 preschool licensed properties throughout EMEA markets. I developed deep expertise of the market place, retail dynamics as well as supported pricing processes, quotas and the selection of product line by market and the management of product information, translations and localization of creative assets. Worked closely with the Marketing Manager to implement key marketing strategies defined by the Global Brand Team across 7 preschool licensed properties throughout EMEA markets. I developed deep expertise of the market place, retail dynamics as well as supported pricing processes, quotas and the selection of product line by market and the management of product information, translations and localization of creative assets.

Education

  • Bournemouth University
    Bachelor of Arts (BA), Marketing Communications
    2013 - 2017
  • Reading College
    A Levels, BBB
    2011 - 2013
  • The Emmbrook School
    2006 - 2011

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