Sara deep

Search Engine Optimization and Content Specialist at CST Spark Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Full professional proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency

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Bio

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5.0

/5.0
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Rashima Farwaha

Saradeep is one of those rare people who combines her smart work and ambition and strong rapport skills needed to bring a whole team together. We worked closely together for 2 years and I was quite impressed from her dedication towards work. Her attention to detail trait helps us a lot in handling projects and achieving good results. I’m sure she will be as highly valued wherever she works.

LinkedIn User

Sara is passionate about her work. We have worked for more than 1 year together and I am really impressed with her attitude towards work. She was pleasure to work with as she was pleasant and professional at the same time. Very well versed with her capabilities,quiet and dedicated to his work. She is a well connected professional that always takes to support anyone in her team. She is proactive and workaholic. As a team member or a leader, she earns my highest recommendation. I wish her all the success for future.

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Credentials

  • Digital Marketing Foundations
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Fundamentals of digital marketing
    Google Digital Garage
    Jan, 2023
    - Nov, 2024
  • Marketing Strategy: SEO Content Writing
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Learning Local SEO
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SEO Foundations (2018)
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SEO: Videos
    LinkedIn
    Jul, 2022
    - Nov, 2024
  • SEO Strategy: Link Building
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Technical SEO
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • WordPress 5 Essential Training
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • WordPress 5 Essential Training: Site Administration
    LinkedIn
    Jan, 2022
    - Nov, 2024
  • TRIEC Mentoring Partnership
    Toronto Region Immigrant Employment Council (TRIEC)
    Dec, 2021
    - Nov, 2024
  • Learning ASP.NET Core MVC
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • HTML Essential Training
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Software Architecture: Patterns for Developers
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Tech Career Skills: Searching, Interviewing, and Landing a Job
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    Jan, 2023
    - Nov, 2024
  • On-Page and Technical SEO Test
    Semrush
    Jul, 2022
    - Nov, 2024
  • SEO Toolkit Exam for Advanced Semrush Users
    Semrush
    Jul, 2022
    - Nov, 2024
  • Semrush SEO Toolkit Exam
    Semrush
    Jul, 2022
    - Nov, 2024
  • Advanced java programming for web development
    Oracle
  • Asp.net
    HCL Technologies
  • Developing Mobile Apps
    NIIT Limited
  • Oracle Certified Professional, Java SE 6 Programmer
    Oracle

Experience

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Search Engine Optimization and Content Specialist
      • Aug 2022 - Present

      • Performing Keyword & Competitor Research to discover content ideas help drive organic traffic. • Authoring websites in Adobe Experience Manager. Creating and updating landing pages as per requirement to improve online presence and working on on-site optimization alongside. • Monitoring Google search consoles and the web page performance as well as the vital website stats • Conducting monthly site audit to ensure there are no broken links or any other crawl issues etc. • Recommending & Implementing Link Building strategies to acquire high-quality backlinks to build domain & page authority. • Working with the IT team for technical aspects of SEO such as Accessibility, Structured Data & Page Speed, etc., and to ensure SEO best practices are properly implemented on newly developed code. • Working with the Content team to ensure all content developed & published is optimized for SEO. • Leading content and idea research for blogs, graphics, campaigns, etc. • Assisting in coordination with agency partners and writers to ensure content being developed for blogs, campaigns and email content is relevant and SEO friendly • Assisting in the content strategy, planning and calendar development to ensure its SEO relevant. • Creating presentations on SEO processes, RFP documents, one-pager process documents. • Managing online reputation of the brand by deploying review campaigns and sentiment analysis. • Assisting with discovering new affiliate partnerships for monetization through Email/Social Media/Sponsored posts, etc. • Generating monthly reports on key performance indicators (KPIs) of SEO to share impact of organic traffic as compared to Paid Search spend, and other metrics. • Assisting in creating responses for any communication received on company's review pages and/or social media and working with the relevant teams to get back to the user within 24hr. Show less

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Jun 2021 - Jul 2022

      • Performing health Checks, Google Search Console Reviews & Rank Tracking. • Reporting (maintaining the Google Data Studio Reports and connectors). • Communicating to strategists on project development and results. • Website Crawling and Technical Audits. • Keyword Research, Audiences and Targeting Research and Forecasting. • Keyword and Content Mapping. • Search Query Reporting. • Cross-referencing SEO and SEM data. • Providing delivery managers with strategic guidance on task status. • SEO copywriting as needed. • Building and improving upon department and service level processes, documentation & training. • Working with developers, designers, SEOs, copywriters, and marketers to deliver on projects. • Assisting sales teams through opportunity analysis, decks, and pitches. • Liaising with other departments and promote synergy between all online marketing Channels. Show less

    • Junior Team Lead SEO & Content
      • Nov 2018 - May 2021

      •Developed and executed SEO and content strategies to improve search engine ranking and drive traffic to the website •Conducted keyword research and analyzing search data to inform content creation and optimization •Monitored and analyzed website performance metrics (e.g. organic traffic, rankings, bounce rate, etc.) •Collaborated with content, development, and marketing teams to ensure SEO and content best practices are integrated into website design and development •Managed and mentored a team of SEO and Content specialists •Developed and implemented campaigns to drive referral traffic •Provided training and guidance to the team and other departments on SEO and content best practices and techniques. Show less

    • India
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Search Engine Optimization Specialist
      • Feb 2015 - Nov 2018

      •Created multiple websites using WordPress which generated 15-20K traffic through organic search and conducted affiliate marketing campaigns which significantly increased profit margins through referral fees from the Amazon Affiliate program. •Implemented search engine optimization (SEO) and carried out online marketing activities including content management, affiliate marketing, and link building amongst others. •Guest Blogs to create High quality Backlinks. •Handled 30+ projects as Project Analyst and communicate with clients on daily basis. •Effectively maintained weekly and monthly performance reports for website analysis. •Managed Instagram and Facebook feeds maintaining a steady flow of content and engagement with followers. •Effectively maintained weekly and monthly performance reports for website analysis. Show less

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Project Intern
      • Jul 2014 - Sep 2014

      Worked on a project called Event Planners using HTML, .Net Framework 4.5, MS SQL 2008 technologies. • Created client-server architecture using ASP.NET • Event Planners project offered various functions that allowed attendees to register for special occasions, check venues, ask quotations, and write testimonials. Worked on a project called Event Planners using HTML, .Net Framework 4.5, MS SQL 2008 technologies. • Created client-server architecture using ASP.NET • Event Planners project offered various functions that allowed attendees to register for special occasions, check venues, ask quotations, and write testimonials.

Education

  • Humber College
    .Net developer Bridging Program
    2021 - 2021
  • Kurukshetra University
    Bachelor's degree, Computer Science and Engineering
    2011 - 2015

Community

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