Experience

Business Aviation Group LL

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Director of Marketing at Business Aviation Group, LLC and Aviation Property Network

  • Jan 2021 - Present



Shaw Construction LLC

• United States
• Construction
• 100 - 200 Employee

• Director of Marketing

  • Nov 2013 - Nov 2019

  Executed complete brand refresh which included website, ad campaign, letterhead, envelopes, email signatures, business cards, postcards, internal newsletter, job site signage, fleet standardization and brand standard guide.Prepared graphics for internal and external materials consistent with company image – such as: Graphic design for advertising, proposal covers, trade show booth graphics, client presentations, special event graphics.Gathered, formatted and maintained accurate, up-to-date firm marketing information including staff bios, project descriptions and statistics, and other marketing information.Completed approximately 250 requests for proposals given to developers to win bids to construct multimillion dollar multifamily and commercial buildings.Designed approximately 500+ brochures for business development.Created nearly 250 print and digital ads for the Shaw media buy.Created https://shawconstruction.myshopify.com/ for internal swag and promotional items.Created a job site signage catalog and website portal with a local printer so Shaw job sites would have the opportunity to be credibly and consistently branded.Created, managed and analyzed all social media for Shaw Construction (LinkedIn, Facebook, Twitter and Flickr).Implemented Shaw’s media buy each year.Assisted in coordination with project photography, headshots and ad campaign photoshoots.Lead in event planning for sponsorship activities, conferences and company meetings.

• Project Manager of Marketing

  • Nov 2013 - Nov 2016



Out Front Media

• Creative Director :: Director of Operations

  • Sep 2004 - Nov 2013

  Responsible for creating all editorial layout and design, ads (display and interactive), marketing materials and media kits.Effectively trained and managed Junior Graphic Designers’ deadlines, work-load and finished products.Created $9,000 in operational cost efficiencies by negotiating fees with printing companies, photographers and models.Co-Developed new revenue stream called O.F.C. V.I.P. card that generated approximately $40,000 to the bottom line.Managed re-branding and re-design of the company’s website.Oversight of creative vision of bi-monthly photoshoots.Gathered artwork or client vision to build and edit ads until client satisfaction was achieved.Responsible for maintaining partner and vendor relationships.Juggled multiple deadlines and projects and managed files for pre-press.Developed and maintained client relationships.