Experience

Reused Remade

• Sweden
• Textile Manufacturing
• 1 - 100 Employee

• PR and Marketing Manager

  • Jun 2019 - Present

  Reused Remade is a Swedish company that turn left over and discarded hotel textiles into something useful - like making bags and other textile products.My work consists of brand positioning and developing and implementing PR and marketing plans in our markets (both B2B & B2C) Develop and produce valuable and engaging content for our marketing campaigns, website and social platforms (paid, owned, shared and earned) responsible for our visual identity - which includes graphic design for production, sales and marketing materials, work with media relations, product development and sales activities.



Grand Relations

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Advisor

  • Dec 2018 - May 2019

  Grand Relations is a leading PR agency specialized in design, architecture and lifestyle. My work included overall responsibility for some of the agency's larger accounts, creating PR and communication strategies, brand building & repositioning work and traditional product PR. Grand Relations is a leading PR agency specialized in design, architecture and lifestyle. My work included overall responsibility for some of the agency's larger accounts, creating PR and communication strategies, brand building & repositioning work and traditional product PR.



Presskontakterna

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Consultant

  • Jun 2015 - Nov 2018

  Advisory, strategic PR and production operations and account management for large clients within the fashion and lifestyle field. Image and profiling for Presskontakterna’s social media, website, sales- and communication materials, as well as working with new client recruitment’s. Part of Presskontakterna’s management team working with market analysis, overall visions and future plans for the company.Presskontakterna was founded in 1989 and was the first PR agency to focus on fashion. The strategic agency currently works with around 70 internationally renowned lifestyle brands and have offices in Stockholm, Oslo and Copenhagen.

• PR Consultant

  • Sep 2008 - Jun 2015

  As a PR consultant I was responsibility for various clients accounts at the agency and oversaw all their PR-related activities, plans and results on the Swedish market. A daily media contact, managing and writing press releases, event planning and execution, media purchase, product placements and reporting.



Swedish Fashion Council

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Presskontakt

  • May 2006 - Aug 2008

  Media Relations for the Swedish Shoe Council, responsible for lending out products from showroom, doing trend statements in media and distribution of press releases. Trend analysis and project management for the Swedish Fashion Council where I built trend installations and wrote trend reports. Swedish Fashion Council's role is since 1979 to promote, strengthen, support,inspire and develop the Swedish fashion Industry. Swedish Shoe Council is a forum for the Swedish shoe industry and presents trend information.



munthe plus simonsen

• Textile Manufacturing
• 1 - 100 Employee

• Marknadsansvarig Sverige

  • Oct 2003 - Jan 2006

  Responsible for all PR, communication and media planning on the Swedish market.My responsibilities consisted of press lending’s, planning and execution of PR activities and customer events, managing product placement, celebrity dressing, coordinating fashion shows and campaign photo shoots.The design company Munthe plus Simonsen was established in 1994 by the designers Naja Munthe and Karen Simonsen. Responsible for all PR, communication and media planning on the Swedish market.My responsibilities consisted of press lending’s, planning and execution of PR activities and customer events, managing product placement, celebrity dressing, coordinating fashion shows and campaign photo shoots.The design company Munthe plus Simonsen was established in 1994 by the designers Naja Munthe and Karen Simonsen.



Myrorna

• Sweden
• Retail
• 100 - 200 Employee

• Store sales Manager

  • Jul 2002 - Sep 2003



Marina Kereklidou design

• Stylist and design assistant

  • Jun 1999 - Aug 2000