Media and Communications Officer

• Jul 2009 - Present

The responsibilities of this position include increasing awareness, enhancing public perceptions, and strengthening the reputation and image of the college; writing and editing applicable college publications, including the website; seeking ways to implement quality improvements; and establishing and maintaining cooperative relationships with media. This position plays a key role in fostering relationships between the college and its many stakeholders, including students, staff, industry… Show more The responsibilities of this position include increasing awareness, enhancing public perceptions, and strengthening the reputation and image of the college; writing and editing applicable college publications, including the website; seeking ways to implement quality improvements; and establishing and maintaining cooperative relationships with media. This position plays a key role in fostering relationships between the college and its many stakeholders, including students, staff, industry, government and the community. Duties include serving as the college's primary contact for media enquiries, ensuring that enquiries are responded to in a timely manner by the appropriate personnel; fostering and managing a proactive, positive working relationship with the media; seeking media coverage for the college and its programs, centres, activities and events; preparing, coordinating, editing and distributing all media material including press releases and media advisories, and organizing press conferences and public service announcements; researching and writing original material are required; writing and editing college publications including the view book and program brochures; in consultation with the director, creating and implementing communications strategies to promote the college vision and enhance the college's position in the post-secondary education marketplace; working with the college's web personnel, coordinating, reviewing and editing content for the website and other potential new social media tools to ensure an informative, consistent approach to college branding; maintaining photographic archives for promotional purposes; collaborating with other staff members to assist in other duties as required.

Media and Communications Officer

• Dec 2004 - Present

The responsibilities of this position include increasing awareness, enhancing public perceptions, and strengthening the reputation and image of the college; writing and editing applicable college publications, including the website; seeking ways to implement quality improvements; and establishing and maintaining cooperative relationships with media. This position plays a key role in fostering relationships between the college and its many stakeholders, including students, staff, industry… Show more The responsibilities of this position include increasing awareness, enhancing public perceptions, and strengthening the reputation and image of the college; writing and editing applicable college publications, including the website; seeking ways to implement quality improvements; and establishing and maintaining cooperative relationships with media. This position plays a key role in fostering relationships between the college and its many stakeholders, including students, staff, industry, government and the community. Duties include serving as the college's primary contact for media enquiries, ensuring that enquiries are responded to in a timely manner by the appropriate personnel; fostering and managing a proactive, positive working relationship with the media; seeking media coverage for the college and its programs, centres, activities and events; preparing, coordinating, editing and distributing all media material including press releases and media advisories, and organizing press conferences and public service announcements; researching and writing original material are required; writing and editing college publications including the view book and program brochures; in consultation with the director, creating and implementing communications strategies to promote the college vision and enhance the college's position in the post-secondary education marketplace; working with the college's web personnel, coordinating, reviewing and editing content for the website and other potential new social media tools to ensure an informative, consistent approach to college branding; maintaining photographic archives for promotional purposes; collaborating with other staff members to assist in other duties as required.

Acting Manager, Marketing and Communications

• Jul 2008 - Jun 2009

Played a key role in promoting Holland College among its stakeholders and the varied and complex communities served. Responsible for planning, developing and executing the marketing, communications, and public relations strategies for Holland College, including the college's capital campaign. Managed the coordination and execution of the following key tasks in collaboration with the advancement team: production of print collateral materials in support of recruiting, program area, volunteer… Show more Played a key role in promoting Holland College among its stakeholders and the varied and complex communities served. Responsible for planning, developing and executing the marketing, communications, and public relations strategies for Holland College, including the college's capital campaign. Managed the coordination and execution of the following key tasks in collaboration with the advancement team: production of print collateral materials in support of recruiting, program area, volunteer, donor and senior administrative needs, ranging from major brochures to regular print and electronic promotional pieces; preparation and brokering of key messages, news items, and written materials; coordination of major public events; production of Benchmark, the Holland College Foundation magazine; management of all communications' efforts to constituencies which include alumni, the campus community, local businesses and individuals, regional and national prospective donors; management of media relations as well as the preparation, coordination and placement of advertisements; developing, directing and evaluating strategic and comprehensive marketing and communications plans for the college and for the capital campaign; implementing marketing and communications strategies to promote the college vision and enhance the college's position in the postsecondary education marketplace; assisting with the development of the college's web presence; leading the development of a web strategy; leading a public and media relations effort for Holland College; obtaining frequent media coverage for Holland College; and overseeing the planning and execution of College events and events related to the campaign.

Alumni Development Officer

• Dec 2004 - Jul 2008

Duties include a wide variety of activities such as researching, writing and editing Benchmark, the Holland College magazine; writing news releases; establishing communications with alumni; maintaining an alumni database; preparing information about the college for dissemination to stakeholders and the community at large; and most recently, writing and executing the marketing strategy for the new Introduction to Video Game Art and Design program and the Video Game Art and Design programs. Duties include a wide variety of activities such as researching, writing and editing Benchmark, the Holland College magazine; writing news releases; establishing communications with alumni; maintaining an alumni database; preparing information about the college for dissemination to stakeholders and the community at large; and most recently, writing and executing the marketing strategy for the new Introduction to Video Game Art and Design program and the Video Game Art and Design programs.

Communications Coordinator

• Nov 2003 - Dec 2004

Looking after Legislative session responsibilities including the minister's reply to the throne speech, speeches and notes related to resolutions made by the minister in the House, and the minister's statements/briefing notes and other duties as required, including news releases, liaising with program staff and non-government organizations, and dealing with requests from the media. Looking after Legislative session responsibilities including the minister's reply to the throne speech, speeches and notes related to resolutions made by the minister in the House, and the minister's statements/briefing notes and other duties as required, including news releases, liaising with program staff and non-government organizations, and dealing with requests from the media.

Communications Coordinator

• Dec 2002 - May 2003

Reporting to the Manager of Business Development, responsibilities included assisting in the development of marketing materials for the company with a specific focus on editorial content; coordinating the preparation of proposals, editing of proposals and ensuring that all pertinent materials are included in submissions as requested by account managers; writing media releases, and overseeing distribution of releases; writing case studies; liaising with the public, businesses, media and… Show more Reporting to the Manager of Business Development, responsibilities included assisting in the development of marketing materials for the company with a specific focus on editorial content; coordinating the preparation of proposals, editing of proposals and ensuring that all pertinent materials are included in submissions as requested by account managers; writing media releases, and overseeing distribution of releases; writing case studies; liaising with the public, businesses, media and prospective clients on behalf of the company; assisting the Manager of Business Development in the preparation and management of events; overseeing the Business Development assistant when the Manager of Business Development was absent; researching potential markets; researching sources of relevant information; assisting in the development of training materials; editing the corporate newsletter; responding to requests from account managers for specific marketing pieces or research; development of PowerPoint presentations; supervising the layout and content for the award-winning website; updating company information on other websites; and ensuring that the website and all printed materials are up to date. Show less Reporting to the Manager of Business Development, responsibilities included assisting in the development of marketing materials for the company with a specific focus on editorial content; coordinating the preparation of proposals, editing of proposals and ensuring that all pertinent materials are included in submissions as requested by account managers; writing media releases, and overseeing distribution of releases; writing case studies; liaising with the public, businesses, media and… Show more Reporting to the Manager of Business Development, responsibilities included assisting in the development of marketing materials for the company with a specific focus on editorial content; coordinating the preparation of proposals, editing of proposals and ensuring that all pertinent materials are included in submissions as requested by account managers; writing media releases, and overseeing distribution of releases; writing case studies; liaising with the public, businesses, media and prospective clients on behalf of the company; assisting the Manager of Business Development in the preparation and management of events; overseeing the Business Development assistant when the Manager of Business Development was absent; researching potential markets; researching sources of relevant information; assisting in the development of training materials; editing the corporate newsletter; responding to requests from account managers for specific marketing pieces or research; development of PowerPoint presentations; supervising the layout and content for the award-winning website; updating company information on other websites; and ensuring that the website and all printed materials are up to date. Show less

Project Manager, Team IT Atlantic Partnering Service

• Jul 2002 - Sep 2002

Responsibilities included overseeing the activities of the Team Atlantic IT Partnering Service; gathering information and liaising with ITAP and Softworld 2002 staff; designing and maintaining a database of appointments for Team Atlantic IT delegates; contacting Team Atlantic IT members for additional information about their companies; preparing and distributing direct marketing pieces to international delegates to arrange appointments for Team Atlantic IT delegates; preparing activity reports;… Show more Responsibilities included overseeing the activities of the Team Atlantic IT Partnering Service; gathering information and liaising with ITAP and Softworld 2002 staff; designing and maintaining a database of appointments for Team Atlantic IT delegates; contacting Team Atlantic IT members for additional information about their companies; preparing and distributing direct marketing pieces to international delegates to arrange appointments for Team Atlantic IT delegates; preparing activity reports; writing updates for Team IT Atlantic bulletins; establishing and supervising the Team Atlantic IT Partnering Service information booth at Softworld 2002; and preparing final report. Show less Responsibilities included overseeing the activities of the Team Atlantic IT Partnering Service; gathering information and liaising with ITAP and Softworld 2002 staff; designing and maintaining a database of appointments for Team Atlantic IT delegates; contacting Team Atlantic IT members for additional information about their companies; preparing and distributing direct marketing pieces to international delegates to arrange appointments for Team Atlantic IT delegates; preparing activity reports;… Show more Responsibilities included overseeing the activities of the Team Atlantic IT Partnering Service; gathering information and liaising with ITAP and Softworld 2002 staff; designing and maintaining a database of appointments for Team Atlantic IT delegates; contacting Team Atlantic IT members for additional information about their companies; preparing and distributing direct marketing pieces to international delegates to arrange appointments for Team Atlantic IT delegates; preparing activity reports; writing updates for Team IT Atlantic bulletins; establishing and supervising the Team Atlantic IT Partnering Service information booth at Softworld 2002; and preparing final report. Show less

Project Manager

• Feb 2002 - May 2002

Responsibilities included identifying and contacting potential presenters; arranging and conducting interviews with potential presenters; recruiting presenters; recruiting sponsors; preparing PowerPoint presentations for the presenters; editing and modifying presentations based on suggestions from presenters; identifying site requirements; site selection; booking technical equipment; developing and distributing news releases. The May 2002 event netted the Information Technologies Association a… Show more Responsibilities included identifying and contacting potential presenters; arranging and conducting interviews with potential presenters; recruiting presenters; recruiting sponsors; preparing PowerPoint presentations for the presenters; editing and modifying presentations based on suggestions from presenters; identifying site requirements; site selection; booking technical equipment; developing and distributing news releases. The May 2002 event netted the Information Technologies Association a profit; the first time an event for this organization has been able to generate income. Show less Responsibilities included identifying and contacting potential presenters; arranging and conducting interviews with potential presenters; recruiting presenters; recruiting sponsors; preparing PowerPoint presentations for the presenters; editing and modifying presentations based on suggestions from presenters; identifying site requirements; site selection; booking technical equipment; developing and distributing news releases. The May 2002 event netted the Information Technologies Association a… Show more Responsibilities included identifying and contacting potential presenters; arranging and conducting interviews with potential presenters; recruiting presenters; recruiting sponsors; preparing PowerPoint presentations for the presenters; editing and modifying presentations based on suggestions from presenters; identifying site requirements; site selection; booking technical equipment; developing and distributing news releases. The May 2002 event netted the Information Technologies Association a profit; the first time an event for this organization has been able to generate income. Show less

Director of Communications and Marketing

• Mar 2001 - Jan 2002

As the sole marketing person for the group, responsibilities included supervising the growth of the company with focus on Public Relations and Marketing; supervising the layout and writing content for three websites; developing marketing materials for all three companies; liaising with the public, businesses, and prospective clients on behalf of the company; preparing proposals outlining the benefits of the companies' services; writing media releases, letters to suppliers and clients;… Show more As the sole marketing person for the group, responsibilities included supervising the growth of the company with focus on Public Relations and Marketing; supervising the layout and writing content for three websites; developing marketing materials for all three companies; liaising with the public, businesses, and prospective clients on behalf of the company; preparing proposals outlining the benefits of the companies' services; writing media releases, letters to suppliers and clients; developing activities for the group's grand opening in November of 2001; conducting research into various aspects of the Information Technology industry; writing and designing layout for job advertisements; and editing funding proposals. Show less As the sole marketing person for the group, responsibilities included supervising the growth of the company with focus on Public Relations and Marketing; supervising the layout and writing content for three websites; developing marketing materials for all three companies; liaising with the public, businesses, and prospective clients on behalf of the company; preparing proposals outlining the benefits of the companies' services; writing media releases, letters to suppliers and clients;… Show more As the sole marketing person for the group, responsibilities included supervising the growth of the company with focus on Public Relations and Marketing; supervising the layout and writing content for three websites; developing marketing materials for all three companies; liaising with the public, businesses, and prospective clients on behalf of the company; preparing proposals outlining the benefits of the companies' services; writing media releases, letters to suppliers and clients; developing activities for the group's grand opening in November of 2001; conducting research into various aspects of the Information Technology industry; writing and designing layout for job advertisements; and editing funding proposals. Show less

Communications Assistant

• Jan 2001 - Mar 2001

Responsibilities included assisting Softworld 2002 Manager with day-to-day activities of the office; and preparing content for news releases, brochures, websites, proposals, etc. Responsibilities included assisting Softworld 2002 Manager with day-to-day activities of the office; and preparing content for news releases, brochures, websites, proposals, etc.

Public Information Officer

• Apr 1999 - Sep 1999

Responsible for editing and formatting NSPL newsletter; web page design; writing, revising and editing all text produced by the NSPL; facilitating fund raising and information exchange between public relations staff in nine library regions across Nova Scotia; as part of team, writing and editing proposals, including a successful $1 million proposal under the Gates Initiative; extensive Internet research; preparing news releases and briefing notes; preparing speeches for the Minister of… Show more Responsible for editing and formatting NSPL newsletter; web page design; writing, revising and editing all text produced by the NSPL; facilitating fund raising and information exchange between public relations staff in nine library regions across Nova Scotia; as part of team, writing and editing proposals, including a successful $1 million proposal under the Gates Initiative; extensive Internet research; preparing news releases and briefing notes; preparing speeches for the Minister of Education regarding Nova Scotia libraries; preparing speeches and presentations for the Provincial Librarian; and project Manager for the development of the Nova Scotia Provincial Show less Responsible for editing and formatting NSPL newsletter; web page design; writing, revising and editing all text produced by the NSPL; facilitating fund raising and information exchange between public relations staff in nine library regions across Nova Scotia; as part of team, writing and editing proposals, including a successful $1 million proposal under the Gates Initiative; extensive Internet research; preparing news releases and briefing notes; preparing speeches for the Minister of… Show more Responsible for editing and formatting NSPL newsletter; web page design; writing, revising and editing all text produced by the NSPL; facilitating fund raising and information exchange between public relations staff in nine library regions across Nova Scotia; as part of team, writing and editing proposals, including a successful $1 million proposal under the Gates Initiative; extensive Internet research; preparing news releases and briefing notes; preparing speeches for the Minister of Education regarding Nova Scotia libraries; preparing speeches and presentations for the Provincial Librarian; and project Manager for the development of the Nova Scotia Provincial Show less

Marketing Coordinator

• Jan 1998 - Jun 1998

Co-editor

• Mar 1997 - Jan 1998

Reporter

• 1990 - 1990

Reporter

• 1990 - 1990