Director

• Mar 2018 - Present

My approach to digital marketing is based on three solid foundations: transparency and honest performance reporting; partnership and understanding; and innovation and testing. It is with this digital marketing mantra that I have exceeded clients’ expectations throughout my career as a certified SEM marketer. Having completed a degree in Law in 2016, you could say that I am analytical by nature. My attention to detail and focus on innovation adds value to any digital marketing campaign. With a genuine desire to achieve high ROI for my clients, I approach every aspect of my work with commitment, enthusiasm and energy. Since 2016, I have worked in paid media management, overseeing big brand PPC accounts of up to £25,000 p/m. I have managed a wide variety of campaign types across a range of industries, with goals from brand awareness to ROI. Much of my account management has been on platforms such as AdWords, Analytics, Bing, Facebook, Instagram and LinkedIn. Today, I am Director of Bristol-based 2C Digital Marketing. Here, I draw on past experience and continue to grow my skills to drive innovation. Built around my core values, 2C uses current digital marketing methods to build relationships, understanding and return on investment. Specialisms: Pay per click advertising (PPC), search engine optimisation (SEO), social media marketing, and digital marketing training. Are you ready to grow your business? Let’s connect: sara.toussi@2cdigitalmarketing.com Certification: Google Analytics, Google AdWords, Bing Ads and Level 4 Marketing Communications CIM Diploma Show less

Interim Digital Marketing Specialist (FTC)

• Mar 2020 - Oct 2021

Paid Media Manager

• Dec 2017 - Mar 2018

Performed & developed account PPC optimisation practices (vd Keel Over) inc. AdWords scripts & Google tag implementation. Issued weekly client reports using Supermetrics, Google Data Studio, Marin One & custom Google Analytics & AdWords reports & dashboards. Managed all client liaison activity inc. strategy, reporting & ‘everyday’ tasks. Implemented AdWords & SEO audits to identify account SWOTs & create a corresponding strategy plan; this inc. competitor analysis & third-party tools: SEMrush, Spyfu, Screamingfrog, Siteliner, Hot Jar & Google Search Console. Supported the management & planning processes of the web development department inc: market research, wireframes, copywriting, UX design & testing.Wrote & published LinkedIn articles to raise SEM awareness & improve Flourish's SEO performance. Created, scheduled, managed & reported on Flourish's social media channels (Twitter, Instagram & LinkedIn) through Hootsuite & Google Analytics.Conducted regular SEM research to ensure up-to-date practices. Show less

Digital Marketing Executive

• Mar 2017 - Dec 2017

PPC Account Manager

• Sep 2016 - Mar 2017

Created, managed & reported on the AdWords accounts for a portfolio of approx. 21 clients. These accounts differed in industry, location, campaign type (search, shopping, display), goals & budgets (from £300 - £10,000 per month). Maximised ROAS through account optimisation inc: • Adjusting budgets & bids at campaign, ad group, keyword, location, device, gender, age & time level. • Reviewing negative keywords, SKAGs & converting search terms. • Assessing account score inc. bid strategy, goals, broken links, spelling, policy disapprovals & taxonomy. • A/B split-testing campaigns & ad copy. Provided an excellent level of customer service through issuing monthly client reports, replying to emails & answering telephone calls. Developed a proficient understanding of digital marketing tools inc. AdWords Editor & Google Analytics. Show less