Sabbatical

• Mar 2023 - Present

Educational leave/sabbatical: Composition of master thesis in Italian Literature within the research project "The Specators in the international context". I focus on the narrative analysis of the journalistic genre of the Spectators which had its origins in the 18th century in England, spread rapidly all over Europe and became an important feature for the discourse system of the Enlightenment, mainly for the urban readership with the aim to spread ethical values and moral concepts. The papers were highly involved in the development of public opinion during the period of Enlightenment. The objective of the project is the creation of a central data base containing all European Spectators. Show less

Head of Web Strategy & Development

• Mar 2021 - Jul 2023

Together with my team, we create a relevant, compelling web experience for our target audience to increase sales. As one of the major digital touch points we aim to turn users into customers by engaging all relevant stakeholders. We set a digital footprint to create brand awareness and bring our websites the next level to showcase our expertise in sensing, illumination, visualization. Together with my team, we create a relevant, compelling web experience for our target audience to increase sales. As one of the major digital touch points we aim to turn users into customers by engaging all relevant stakeholders. We set a digital footprint to create brand awareness and bring our websites the next level to showcase our expertise in sensing, illumination, visualization.

Senior Online Marketing Manager

• Sep 2018 - Feb 2021

Web Team Lead, Product Owner & Project Manager ams.com Responsible for global digital marketing communication strategy and execution website based for automotive, machine vision, health sensing and mobile applications. Projects channel partner portal integration and development, sensitive data integration, workflow set up Content Marketing Management including global product lifecycle Web Performance Management User Management Budget Controlling Keynote Speaches 2020 https://www.liferay.com/de/web/l/events-ldsf-dach-recap 2019 https://it-services.dccs.at/web/guest/-/cio-summit-2019-ruckblick 2019 https://it-services.dccs.at/web/guest/veranstaltung/-/asset_publisher/xmiocbVoCYwC/content/notes-eve-1 Show less

Online Marketing Manager

• Jan 2017 - Feb 2018

Marketing strategy with budget management Business development strategy Product development working closely with developers Content lifecycle management (editorial plan, conception, creation, distribution, analysis, optimization) SEA set up and management Content Marketing and SEO management on website and social media Creation of innovative content formats Evaluation of new tools, channels and trends (Instagram, Facebook Live, etc.) Customer support Marketing strategy with budget management Business development strategy Product development working closely with developers Content lifecycle management (editorial plan, conception, creation, distribution, analysis, optimization) SEA set up and management Content Marketing and SEO management on website and social media Creation of innovative content formats Evaluation of new tools, channels and trends (Instagram, Facebook Live, etc.) Customer support

Online Marketing Manager

• Sep 2014 - Dec 2016

Product owner Merkur Intranet: optimizing internal communication across the Merkur insurance group (Austria, Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro) SEO: increase rankings, optimise website content (set up new websites), link seeding PPC: set up and management of paid advertising channels (search, display, Facebook remarketing) based on conversion rates Affiliates: identify potential partners Website set up and management: content, design and usability Social Media: set up and manage company dedicated pages Implementation of Employer Branding solutions Show less

Online Marketing Manager

• Mar 2014 - Sep 2014

Country Marketing Manager for Germany, Austria and SwitzerlandSEO: increase rankings, optimise website content, link seedingPPC: run paid advertising channels (search, display, Facebook remarketing) based on conversion ratesAffiliates: identify potential partners Website: launch new sites, content management, design and usabilitySocial Media: running a country dedicated page and local competitionsPR and offline: improve brand awareness on- and offline (print ads, events, fairs) Show less

Online Marketing Executive

• Nov 2012 - Feb 2014

for Germany, Austria and Switzerland

Online Marketing Assistant

• Mar 2012 - Oct 2012

for Switzerland

Publishing and Marketing Assistant

• Apr 2011 - Mar 2012

Coordinating of social media campaigns to improve brand awareness Making regular updates to website Writing copy for on- and offline publications (adverts and banners) in German and Italian Coordinating the production of all marketing assets Maintaining customer database Managing key clients and third parties Optimizing affiliate network performance across markets (Austria, Germany, Italy) Coordinating of social media campaigns to improve brand awareness Making regular updates to website Writing copy for on- and offline publications (adverts and banners) in German and Italian Coordinating the production of all marketing assets Maintaining customer database Managing key clients and third parties Optimizing affiliate network performance across markets (Austria, Germany, Italy)

Customer Care Specialist Chrysler Jeep® Dodge

• Oct 2010 - Mar 2011

customer care inbound, customer content management, pre-sales inbound calls: focus on new products and relaunches Car hire extension, handling cases in relation to road assistance, proving guarantee coverage cases, content problems with ordering or finding a special model or spare parts, ect. customer care inbound, customer content management, pre-sales inbound calls: focus on new products and relaunches Car hire extension, handling cases in relation to road assistance, proving guarantee coverage cases, content problems with ordering or finding a special model or spare parts, ect.

Marketing Manager

• Dec 2008 - Mar 2010

Drafting a marketing plan for a new product called “Rent Luxury Hotels” Writing copy for marketing and sales material for the Italian and German speaking market Drafting a marketing plan for a new product called “Rent Luxury Hotels” Writing copy for marketing and sales material for the Italian and German speaking market

customer content management, sales assistant Europe

• Mar 2007 - Nov 2008

catering manager, barmaid, waitress

• Aug 2000 - Feb 2007

catering management (such as the Grazer Opernredoute, charity events for SOS Kinderdorf Schloss Eggenberg, ect.), cocktail mixing, wine and cigar recommendation and service, coordination of reservations, food and drink service, cashing catering management (such as the Grazer Opernredoute, charity events for SOS Kinderdorf Schloss Eggenberg, ect.), cocktail mixing, wine and cigar recommendation and service, coordination of reservations, food and drink service, cashing

receptionist, GM assistance, hostess, animator

• Jun 2000 - Aug 2000

customer content management, booking, room coordination, club information, translation of French texts into Italian, German and English, administration, check-in and check-out, transfer Club village - airport, games, shows (such as actress and dancer in musicals), ect. customer content management, booking, room coordination, club information, translation of French texts into Italian, German and English, administration, check-in and check-out, transfer Club village - airport, games, shows (such as actress and dancer in musicals), ect.