Experience

Wonderland

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Operating Officer

  • Jun 2019 - Present



Swarm Marketing LLC

• Orlando, Florida Area

• Owner

  • Sep 2014 - Jun 2019

  Created marketing strategy, brand and implementation plans for closely-held businesses. Clients included So Gourmet, ViewPost, and MPC. Created marketing strategy, brand and implementation plans for closely-held businesses. Clients included So Gourmet, ViewPost, and MPC.



Premier Island Management Group

• United States
• Hospitality
• 1 - 100 Employee

• Vice President of Marketing

  • Aug 2005 - Aug 2010

  Created and implemented expansive marketing plan for 5-tower resort and spa and Levin Rinke Resort Realty. Identified top drive markets and targeted media resulting in a 35% increase in bookings. Created onsite booking group, resulting in 20% cost savings. Branded Beach Club offerings and introduced a portfolio approach targeting properties to best-fit prospects. Created and implemented expansive marketing plan for 5-tower resort and spa and Levin Rinke Resort Realty. Identified top drive markets and targeted media resulting in a 35% increase in bookings. Created onsite booking group, resulting in 20% cost savings. Branded Beach Club offerings and introduced a portfolio approach targeting properties to best-fit prospects.



Air2Web

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President of Global Marketing

  • Feb 2005 - Aug 2005

  Developed marketing strategy for industry’s first software-as-a-service (SaaS) platform connecting marketers to mobile subscribers on a global scale. As part of the executive team, commercialized itexter, a precursor to leveraging social networks into mobile marketing programs. Appointed to the MMA (Mobile Marketing Association) National Board and participated in expert panels at key industry trade events. Developed marketing strategy for industry’s first software-as-a-service (SaaS) platform connecting marketers to mobile subscribers on a global scale. As part of the executive team, commercialized itexter, a precursor to leveraging social networks into mobile marketing programs. Appointed to the MMA (Mobile Marketing Association) National Board and participated in expert panels at key industry trade events.



ServiceCentral Technologies, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • Mar 2004 - Feb 2005

  Created new messaging for service management software solution, introduced Return and Repair Suite for handset resellers, and sold solutions to enterprise customers. Implemented Salesforce CRM. Created new messaging for service management software solution, introduced Return and Repair Suite for handset resellers, and sold solutions to enterprise customers. Implemented Salesforce CRM.



SignalTrac

• Greater Atlanta Area

• Owner

  • Aug 1999 - Feb 2004

  Created the first in-vehicle gps tracking solution for parents of new teen drivers. Built a nationwide network of installers facilitating remote sales. Featured on CNN, CBS Evening News, Entrepreneur Magazine, Brain Child and numerous local publications. Created the first in-vehicle gps tracking solution for parents of new teen drivers. Built a nationwide network of installers facilitating remote sales. Featured on CNN, CBS Evening News, Entrepreneur Magazine, Brain Child and numerous local publications.



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Chief Marketing Strategist

  • May 1991 - Jun 1999

  Held positions in sales, sales management, marketing and new product development as a select member of the elite high potential management development program. • Championed corporate reengineering • Implemented Project Management methodology across marketing organization to create customer-facing processes instead of functional silos. • Achieved $17.4MM sales in inaugural Guaranteed Ad Placement program. • Led $8.4MM in incremental sales in premium product expansion. • Created… Show more Held positions in sales, sales management, marketing and new product development as a select member of the elite high potential management development program. • Championed corporate reengineering • Implemented Project Management methodology across marketing organization to create customer-facing processes instead of functional silos. • Achieved $17.4MM sales in inaugural Guaranteed Ad Placement program. • Led $8.4MM in incremental sales in premium product expansion. • Created product mix and campaign offerings in 20 markets with primary market research and local market trend analysis. • Led Winston-Salem directory sales team campaign with 22.5% increase. Show less Held positions in sales, sales management, marketing and new product development as a select member of the elite high potential management development program. • Championed corporate reengineering • Implemented Project Management methodology across marketing organization to create customer-facing processes instead of functional silos. • Achieved $17.4MM sales in inaugural Guaranteed Ad Placement program. • Led $8.4MM in incremental sales in premium product expansion. • Created… Show more Held positions in sales, sales management, marketing and new product development as a select member of the elite high potential management development program. • Championed corporate reengineering • Implemented Project Management methodology across marketing organization to create customer-facing processes instead of functional silos. • Achieved $17.4MM sales in inaugural Guaranteed Ad Placement program. • Led $8.4MM in incremental sales in premium product expansion. • Created product mix and campaign offerings in 20 markets with primary market research and local market trend analysis. • Led Winston-Salem directory sales team campaign with 22.5% increase. Show less



Playtex Family Products

• United States
• Executive Offices
• 1 - 100 Employee

• Sales Representative and Sales Trainer

  • Jan 1987 - Jul 1989

  Sold consumer packaged goods to grocery, drug and mass merchandiser accounts and ensured pull through and product placement in retail stores throughout metro Atlanta and north Georgia. Sold consumer packaged goods to grocery, drug and mass merchandiser accounts and ensured pull through and product placement in retail stores throughout metro Atlanta and north Georgia.