Sara Romero

Digital Marketing Specialist at Apricity
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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Credentials

  • Adobe Certified Associate (ACA) Visual Design using Adobe Photoshop® CC 2018
    Adobe
    Jun, 2019
    - Nov, 2024

Experience

  • Apricity Fertility
    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2022 - Present

      Apricity is a next-generation fertility clinic disrupting the assisted reproductive fertility experience, with the aim to outperform traditional fertility clinics. We combine personalised human care, AI and innovative technology with world-wide medical expertise to transform the fertility journey. www.apricity.life Launched in early 2019, we have managed to grow the business throughout the challenge of the pandemic, with fantastic early results with high customer satisfaction, above market average success rates and high sales traction. Our ambitious growth is across 3 acquisition channels: - Egg donation programme - B2B employee benefits through corporates - Direct B2C

  • State of Play Hospitality
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing & Social Media Executive
      • Feb 2022 - Aug 2022

      ‣ Worked alongside the Marketing Managers on the overall marketing strategy for both brands (Bounce and Hijingo) and all sites. ‣ Managed all scheduling, content creation, community management, copywriting and growth of both Hijingo (18,000 combined followers) and Bounce’s (40,000 combined follo- wers) social media (Instagram, TikTok, LinkedIn and Facebook). ‣ Created video content that increased the engagement of every channel of both brands by at least 600% and helped towards getting fully booked events. ‣ Designed high impact social media strategies that drove followings and engagement with existing fanbase and new audiences. ‣ Organised photo and video shoots in the venues to effectively achieve engaging content.

  • Vyomm
    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Social Media and Content Executive
      • Sep 2020 - Jan 2022

      • Managed and grew Vyomm’s social media (Instagram, Linkedin and Tiktok) from zero to 4,000+ followers in 2 months and 9,000+ in 12 months. • Produced end-to-end all the video content for 30+ prime properties in London. • Created and published showcases and listings in the app of the properties. • Leveraged my public relations skills by engaging with clients and persuading them to use the app. • Lead social media campaigns and managed the whole process from creating storyboards, drafting scripts to hiring photographers/videographers. • Developed my graphic design skills by designing the new layout for both the app and website among other things.

  • Depop
    • United Kingdom
    • Technology, Information and Internet
    • 500 - 600 Employee
    • Marketing and Operations
      • Jun 2020 - Sep 2020

      • Worked with the owner of @graceff, a top clothing shop on the online platform Depop. • Improved shipping and logistics, which helped obtain 132 5-star reviews in one month. • Engaged directly with customers, immediately turning issues into positive experiences. • Contributed in growing the shop’s Depop followers to 80k+. • Worked with the owner of @graceff, a top clothing shop on the online platform Depop. • Improved shipping and logistics, which helped obtain 132 5-star reviews in one month. • Engaged directly with customers, immediately turning issues into positive experiences. • Contributed in growing the shop’s Depop followers to 80k+.

  • Innova y Comunica Media
    • Spain
    • Advertising Services
    • Marketing Intern
      • Sep 2019 - Sep 2019

      • Documented and gathered information to prepare the basis for a promotional project for an important client, the main pharmaceutical distributor in Spain. • Prepared and collaborated in the promotional proposal for the client which primarily involved a creative promotional video. • Participated in the meeting in which the promotional proposal was shown to the client, including the creative project with storyboard, film production plan and a budget. • Witnessed the initiation and process of the execution of the project.

  • WarnerMedia
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Marketing Intern
      • Jul 2018 - Jul 2018

      • Increased monetisation in their Adult Swim Youtube channel through an appeals process. • Produced a back-to-school content brief for one of the Cartoon Network brands. • Investigated digital kids industry competitors for Cartoon Network and Boomerang. • Partook in content ideation workshops. • Produced content planning templates. • Increased monetisation in their Adult Swim Youtube channel through an appeals process. • Produced a back-to-school content brief for one of the Cartoon Network brands. • Investigated digital kids industry competitors for Cartoon Network and Boomerang. • Partook in content ideation workshops. • Produced content planning templates.

Education

  • University of the Arts London
    Bachelor of Arts - BA, Communication and Media Studies
    2017 - 2020
  • King's College, Soto de Viñuelas
    High School Diploma
    2004 - 2017
  • Cambridge School of Visual & Performing Arts
    Visual and Performing Arts
    2014 - 2014

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