Experience

icebreaker, a VF Company

• New Zealand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Global eCommerce Merchandiser

  • Oct 2021 - Present

  - Build, execute, and maintain the Global eCom Digital Catalogue for all regions, focusing on seasonal catalogue creation upload, product flows, product shooting, product and site maintenance across 10 languages within Salesforce Commerce Cloud. - Optimization on-site merchandising, search, cross and up-sell opportunities by testing featured and predictive sorting algorithms, maximizing site search capabilities. - Working in synergy with development and UX team to optimize navigation and user experience. - Coordinate A/B testing to ensure outcome is accurate and enhance ecom experience. - Support weekly, Monthly and Seasonal KPIs and Reporting - Continuous alignment with regions to maintain solid understanding of needs and priorities. - Partner with DTC, Digital Accounts, and Wholesale teams on cross-channel insights and alignment. Show less



Veepee

• France
• Software Development
• 700 & Above Employee

• Digital Merchandiser

  • Aug 2019 - Oct 2021

  - Strategic analysis of the offer for online flash sales – product selection and assortment; margins and discount definition; pricing negotiation - Performance monitoring: analysis of performances and sales reporting by market/collection/product category, sales, stock and sell-through reports - Management and coordination of the online campaign process working in synergy with all teams involved in the process (Production, Planning, Marketing) - Creating and optimizing window display in order to increase customer engagement and conversion rate - Creation of webpage for each flash sale event in a custom-made webpage, segmentation and optimization of the assortment - In charge of creative materials, providing guidelines for shooting team caring that product reflects Brand image Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Junior Trade Marketing Specialist Lancôme

  • Nov 2018 - May 2019



Cultural Care Au Pair

• United States
• Individual and Family Services
• 700 & Above Employee

• Au pair

  • Aug 2013 - Aug 2014