Sara Raffensperger Maiocco
Digital Marketing Strategist at DNSFilter- Claim this Profile
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Topline Score
Bio
Abbey Donahue
Sara is an absolute joy to work with. She is not only incredibly smart and intuitive, but also an extremely hard worker. Sara thrived under the pressures of agency life and always delivered a high-quality product under tight deadlines. She is a great technical writer and really does her research for each task she is assigned. Sara is a true asset to any team.
Kaylee Pope
I worked with Sara on our content team for a year and a half before she made the transition to the email marketing team while working remotely. While working at Prime Publishing, Sara was always an eager and enthusiastic learner. She took on several new challenges and stretch projects. I mentored Sara through our SEO and content creation training program where she excelled in not only learning how to effectively optimize content for search engines and social media but also worked to really get to know her websites' audiences and fans to provide the content they would love and enjoy. Anyone would be lucky to have Sara's enthusiasm, creative ideas, and content skills on their team.
Abbey Donahue
Sara is an absolute joy to work with. She is not only incredibly smart and intuitive, but also an extremely hard worker. Sara thrived under the pressures of agency life and always delivered a high-quality product under tight deadlines. She is a great technical writer and really does her research for each task she is assigned. Sara is a true asset to any team.
Kaylee Pope
I worked with Sara on our content team for a year and a half before she made the transition to the email marketing team while working remotely. While working at Prime Publishing, Sara was always an eager and enthusiastic learner. She took on several new challenges and stretch projects. I mentored Sara through our SEO and content creation training program where she excelled in not only learning how to effectively optimize content for search engines and social media but also worked to really get to know her websites' audiences and fans to provide the content they would love and enjoy. Anyone would be lucky to have Sara's enthusiasm, creative ideas, and content skills on their team.
Abbey Donahue
Sara is an absolute joy to work with. She is not only incredibly smart and intuitive, but also an extremely hard worker. Sara thrived under the pressures of agency life and always delivered a high-quality product under tight deadlines. She is a great technical writer and really does her research for each task she is assigned. Sara is a true asset to any team.
Kaylee Pope
I worked with Sara on our content team for a year and a half before she made the transition to the email marketing team while working remotely. While working at Prime Publishing, Sara was always an eager and enthusiastic learner. She took on several new challenges and stretch projects. I mentored Sara through our SEO and content creation training program where she excelled in not only learning how to effectively optimize content for search engines and social media but also worked to really get to know her websites' audiences and fans to provide the content they would love and enjoy. Anyone would be lucky to have Sara's enthusiasm, creative ideas, and content skills on their team.
Abbey Donahue
Sara is an absolute joy to work with. She is not only incredibly smart and intuitive, but also an extremely hard worker. Sara thrived under the pressures of agency life and always delivered a high-quality product under tight deadlines. She is a great technical writer and really does her research for each task she is assigned. Sara is a true asset to any team.
Kaylee Pope
I worked with Sara on our content team for a year and a half before she made the transition to the email marketing team while working remotely. While working at Prime Publishing, Sara was always an eager and enthusiastic learner. She took on several new challenges and stretch projects. I mentored Sara through our SEO and content creation training program where she excelled in not only learning how to effectively optimize content for search engines and social media but also worked to really get to know her websites' audiences and fans to provide the content they would love and enjoy. Anyone would be lucky to have Sara's enthusiasm, creative ideas, and content skills on their team.
Experience
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DNSFilter
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United States
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Software Development
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100 - 200 Employee
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Digital Marketing Strategist
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Aug 2023 - Present
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Lumeris
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United States
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Hospitals and Health Care
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700 & Above Employee
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Digital Marketing Manager
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Apr 2022 - Jun 2023
- Developed digital marketing strategy across paid search, display, paid social, email, and organic channels- Optimized digital campaigns to increase leads by 94% year-over-year- Managed $2 million yearly media budget- Led website development projects- Presented digital marketing continuing education
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Digital Marketing Specialist
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Sep 2021 - Apr 2022
- Managed multi-channel digital marketing campaigns across Google Ads, Meta Ads, and Microsoft Ads for both clients and in-house initiatives with a $2 million yearly budget- Weekly and monthly performance dashboards for all markets and campaigns- Campaign strategy ideation, implementation, and maintenance- SEO audits and optimization management- Assisted with website development projects
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Digital Marketing Coordinator
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Sep 2020 - Sep 2021
- Supported multi-channel digital marketing campaigns utilizing Google Ads, Microsoft Ads, and Meta Ads- Implemented digital strategy and campaigns and managed optimization tasks- Created and updated dashboards for clear data reporting internally and to clients
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SteadyRain
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Specialist
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Feb 2019 - Sep 2020
- Managed paid search, paid social, and display campaigns for manufacturing, industrial, and home service clients - Wrote B2B and B2C SEO copy for healthcare, manufacturing, and eCommerce industries - Monthly report analysis for over 20 clients - Website audits, competitor analyses, and keyword research - Managed paid search, paid social, and display campaigns for manufacturing, industrial, and home service clients - Wrote B2B and B2C SEO copy for healthcare, manufacturing, and eCommerce industries - Monthly report analysis for over 20 clients - Website audits, competitor analyses, and keyword research
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Digital Strike - Targeted Marketing
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Saint Louis, MO
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SEO Copywriter and Email Marketing Specialist
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Nov 2017 - Jan 2019
- Wrote SEO content, landing pages, and blog posts for B2B and B2C clients - Created content for the company blog and email newsletter - Managed all social media accounts for the company - Wrote SEO content, landing pages, and blog posts for B2B and B2C clients - Created content for the company blog and email newsletter - Managed all social media accounts for the company
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Prime Publishing LLC
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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SEO Editor and Writer & Newsletter Editor
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Jun 2015 - Nov 2017
- Built email newsletters that generated 50% of weekly site traffic - Content creation for FaveHealthyRecipes.com and FaveGlutenFreeRecipes.com - Increased organic traffic by 220% year-over-year - Built email newsletters that generated 50% of weekly site traffic - Content creation for FaveHealthyRecipes.com and FaveGlutenFreeRecipes.com - Increased organic traffic by 220% year-over-year
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Education
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Illinois Wesleyan University
Bachelor of Arts - BA
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