Experience

Suntory Beverage & Food GB&I

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Senior Brand Manager

  • 10/2022 - – do současnosti

  Lucozade Energy & Alert

• Senior Brand Manager

  • 8/2016 - 9/2022

  Lucozade Sport:• Doubled the brand size since 2016 by consistently over delivering budgeted NSV YOY through increased ATL, BTL and sponsorship• Delivered 3 times the plan for Anthony Joshua through developing and implementing the launch plan• Created the OOH advertising, all in store materials, and PR plan• Developed the social strategy and amplified IRFU sponsorship to deliver all KPI’s YOY• Optimised and sweat all A&P by negotiating and delivering cost saving with agency partners• Developed and managed the CRM E-commerce strategy for all Suntory brands for 2020/21 delivery triple digit growth• Manage the channel champion team and process to ensure alignment, cross functional working and execution• Represented Ireland on 2 global projects which included implementing new POS/ Premia suppliers for SBFE and managed the ongoing harmonisation for the Irish market

• Interim Marketing Manager

  • 3/2016 - 8/2016

  Lucozade Sport:• Created the full 2017-brand plan for Lucozade Sport.• Worked with UK and managed the brand repositioning and visual identity change for Lucozade Sport including a brand refresh on all packaging and every touch point• Turned previous decline into growth of +10% in 2016 by revision of non-working spend to consumer facing e.g. Euros 2016 campaign

• Senior Brand Manager

  • 1/2015 - 3/2016

  Orangina• Lead the relaunch of Orangina into the Irish market doing full end to end marketing mix including: brand repositioning, visual identity creation, price and pack architecture• Full P&L management• Managed ATL/BTL execution, which included launching French TVC rather than UK TVC• Delivered 70% distribution in 30 days, €1M RSV Brand, No 3 ROS after Club and Fanta in Orange Carbonates after year one of launch



Molson Coors Ireland and UK

• Craft Brand Manager

  • 6/2013 - 8/2014

  Brand Manager (Blue Moon and Franciscan Well), UK and Ireland (June 2013 – Aug 2014) • Managed the Blue Moon and Franciscan Well brand plans delivering the AOP for 2013 for Blue Moon in Ireland and UK and Franciscan Well in Ireland• Managed each brands’ P & L to ensure the brands deliver consistently within agreed parameters • Developed and managed the Brand DNA work and refreshed the Visual Identity on all packaging and support materials across the three ranges; core, seasonal and Jameson Series for Franciscan Well• Created a launch plan for Franciscan Well in UK that included; PR, digital, distribution plan, 5 P plan, SKU set-up and educational materials for each of the 11 SKU’s. Managed the development of a new pint and half pint glass • Defined and created a go-to-market strategy for Blue Moon seasonal brands in Ireland and UK for 2014 from repacking, pricing, promotions, and educational material



Molson Coors Beverage Company

• United States
• Food & Beverages
• 700 & Above Employee

• Brand Manager

  • 5/2010 - 6/2013

  Craft Collection Steward (Jan 2012 – June 2013)• Developed and created The Craft Collection category solution to launch Molson Coors portfolio of Craft beers• Managed and executed The Craft Collections rollout in Ireland that included a plan based around educating customers and consumers about beer; ingredients, styles, food pairings, taste notes, and brewing• Worked with customer marketing and beer champions in all markets to deliver the AOP for 2013• Launched a digital plan that included Facebook and Twitter to support the educational platformBrand Manager Portfolio Beers (May 2010 –Jan 2012)• Managed Molson Coors portfolio of world beer brands such as Cobra, Grolsch and Blue Moon • Launched Blue Moon in the Irish market in September 2010 and managed the growth from launch to becoming one of Irelands top 5 craft beers in 2011• Managed the execution of all on and off trade promotions, events and PR activities across the Island of Ireland



Bourjois Cosmetics

• Marketing Executive

  • 5/2005 - 2/2009

  Full and partime positions:Marketing Executive (May 2008 – Feb 2009)• Designed and led nationwide marketing campaigns that grew Bourjois sales by 20% for their last quarter• Managed three sales representatives and was responsible for all customer service queries• Managed entire stock control and ordering function and managed products on EPOS systemSales Representative, (May 2005- Sept 2006) (May 2005- Sept 2006)• Managed key customer accounts in Munster/Connaught sales region which involved interacting with cosmetics managers, taking orders and resolving order discrepancies• Conducted sales drives to expand client base, launch new product lines and raise company profile• Developed circa 40 new accounts from sales leads each year• Merchandised make-up stands and undertook stock control for all customers



Clarins Perth

• Counter Manager

  • 5/2007 - 9/2007

  • Won “Salesperson of the Month” for three consecutive months by growing sales incrementally • Managed counter and promotion staff, prepared rotas, carried out training and ensured sales targets were met• Ensured customer service standards were adhered to• Conducted skincare and cosmetic consultations and promoted Clarins products • Won “Salesperson of the Month” for three consecutive months by growing sales incrementally • Managed counter and promotion staff, prepared rotas, carried out training and ensured sales targets were met• Ensured customer service standards were adhered to• Conducted skincare and cosmetic consultations and promoted Clarins products



Professionals General Real Estate Perth

• Sales Administrator / Marketing

  • 2/2007 - 4/2007

  • Processed contracts, prepared marketing materials, designed newsletters• Conducted market research for property appraisals• Played an active role in client liaisons and gained hands-on experience in direct marketing of property• Managed day to day operations for Property Manager• Forecasted and projected Strata Accounts • Processed contracts, prepared marketing materials, designed newsletters• Conducted market research for property appraisals• Played an active role in client liaisons and gained hands-on experience in direct marketing of property• Managed day to day operations for Property Manager• Forecasted and projected Strata Accounts