Strategic Customer Success Manager

• Dec 2022 - Present

Senior Enterprise Customer Success Manager

• Aug 2022 - Dec 2022

Enterprise Customer Success Manager

• Mar 2021 - Aug 2022

Senior Channel Consultant | Solutions Partner Program

• Oct 2020 - Mar 2021

Channel Consultant | Agency Partner Program

• Sep 2019 - Oct 2020

As a Channel Consultant on the Agency Partner Team, I serve as the primary account manager for the success of HubSpot Agency Partners and their agency (channel) clients. Responsibilities include onboarding new HubSpot Agency Partners into the Agency Partner Program and acting as their Customer Success Manager throughout their lifetime with HubSpot. Post-onboarding I consult these agencies on how to market, sell, serve, and grow better using the HubSpot platform for both their own businesses as… Show more As a Channel Consultant on the Agency Partner Team, I serve as the primary account manager for the success of HubSpot Agency Partners and their agency (channel) clients. Responsibilities include onboarding new HubSpot Agency Partners into the Agency Partner Program and acting as their Customer Success Manager throughout their lifetime with HubSpot. Post-onboarding I consult these agencies on how to market, sell, serve, and grow better using the HubSpot platform for both their own businesses as well as their clients. With the foundations I learned as a Channel Account Specialist, this role has further developed my account management skills through partner relationship building and gaining HubSpot buy-in, the ability to strategically consult on business processes and adaption of the HubSpot tools, product demo's and trainings, and customer escalations and technical trouble-shooting. Beyond consulting, this role has given me a deeper understanding of HubSpot internal Order Management, Billing and Collections processes, Contract creation and Renewal negotiation, and experience with leading demos as it pertains to Cross-Sell/Upsell identification, conversation, and growth planning

Sr. Customer Success Manager || HubSpot Agency Partner Program

• Jan 2019 - Sep 2019

Customer Success Manager || HubSpot Agency Partner Program

• Oct 2017 - Dec 2018

HubSpot's Agency Partner Program is for digital, marketing, web, content etc. agencies that want to grow their businesses by providing exceptional inbound marketing and sales services to their clients. I serve as a highly knowledgeable point of contact for HubSpot’s suite of products and the inbound methodology and act as an advocate for agencies and their channel customers for consulting and account management. Efforts are focused on teaching customers how to strategically utilize the… Show more HubSpot's Agency Partner Program is for digital, marketing, web, content etc. agencies that want to grow their businesses by providing exceptional inbound marketing and sales services to their clients. I serve as a highly knowledgeable point of contact for HubSpot’s suite of products and the inbound methodology and act as an advocate for agencies and their channel customers for consulting and account management. Efforts are focused on teaching customers how to strategically utilize the HubSpot tools to match their marketing, sales, and service strategy and enable customers to adapt to the all in one platform (growth stack) On top of acting as a strategic consultant for HubSpot's Growth Suite, I act as a point of contact for customer contract negotiations, billing, and contractual concerns. I also onboard new partner/agency's customers to HubSpot Platform to drive HubSpot product adoption and implementation to support account retention and renewal. Efforts internally focused on customer dollar retention, growth stack (cross-sell/upsell), customer health, and integration adoption

Customer Advocacy + Events Marketing Specialist

• Jan 2017 - Sep 2017

Part of the NORTHAM Funnel Marketing Team. The goal of our team is to help North America Direct sales teams close more business. This team supports the goal of all sales teams closing more business through funnel management, nurturing and automation, customer advocacy, events, and sales enablement. - Community Manager for Customer Advocacy Program (HubStars). - Maintain communication with customers in order to drive engagement towards participation in customer reference calls… Show more Part of the NORTHAM Funnel Marketing Team. The goal of our team is to help North America Direct sales teams close more business. This team supports the goal of all sales teams closing more business through funnel management, nurturing and automation, customer advocacy, events, and sales enablement. - Community Manager for Customer Advocacy Program (HubStars). - Maintain communication with customers in order to drive engagement towards participation in customer reference calls, referrals, product reviews and feedback. **Grew the program to ~400 active and engaged customer advocates** - Drive product reviews to top websites **Maintained HubSpot's #1 ranking on G2 Crowd and TrustRadius, driving 73% of total reviews across all major review sites from customer advocates through the program** - Built brand new lead funnel that consisted of highly-qualified leads from a referral campaign ** Obtained 31 referrals at 51.6% lead to opportunity rate and 12.5% opportunity to close rate. - Evaluated 3rd party software to be utilized for customer advocacy management. - Report and analyze monthly goals with advocacy program to assure ROI and success is aligned with the team and customer value goals. - Assistance with developing a central customer advocacy strategy & community via advocacy programs, meet-ups, and events. - Assistance with HubSpot User Group (HUG) communication and events utilizing marketing automation and email marketing strategy. - Regular communication with sales team to assure ROI from advocacy efforts from MQL efforts. - Collaboration with other departments including content marketing, product marketing, PR/Brand, and sales.

Sales Enablement Co-Op

• Apr 2016 - Dec 2016

Full time Co-op The mission of the Sales Enablement team is to improve sales efficiency by reducing the months to payback by creating sales tools and content for the sales teams based on the various stages of the buyer’s journey through working in conjunction with Sales Engineering, Field Marketers, Sales reps, etc. - Community Manager for Customer Advocacy Program (HubStars): Maintain regular communication with customers in areas such as references, referrals, and product… Show more Full time Co-op The mission of the Sales Enablement team is to improve sales efficiency by reducing the months to payback by creating sales tools and content for the sales teams based on the various stages of the buyer’s journey through working in conjunction with Sales Engineering, Field Marketers, Sales reps, etc. - Community Manager for Customer Advocacy Program (HubStars): Maintain regular communication with customers in areas such as references, referrals, and product reviews - Analysis and optimization projects for field and industries blog content - Assisting with development and execution of the Customer Awards at INBOUND 2016 - Launch, maintain, and be the DRI of HubSpot's Customer Referral Program - Assistance with the Customer Reference Program - Created a lead nurturing campaign in which targeted HubSpot trial users to activate their trial through a 3 series workflow. Involve email marketing, creating the content, setting up the workflows, segmenting and targeting lists, and testing and measuring it the campaign launched. - Develop action plan for engaged non-customers of HubSpot and create a lead nurturing program through development of workflows, landing pages, and email marketing. - Support the team on other field and sales enablement marketing projects as needed, including optimizing offer conversion paths, promoting new offers and analyzing the success of campaigns. Work within: SalesForce CRM, HubSpot CRM, HubSpot Marketing Software, Influitive, Canva, Trello

Key Holder

• Jan 2016 - Oct 2017

- Responsible for the opening and/or closing of the studio. - Maintain opening and closing checklists and supervise studio team in ensuring all items are completed daily. - Manage retail area and visuals to ensure an optimal selling space. - Provide high-level customer service to 200 riders daily - Work as a cohesive team with all SoulCycle staff members to ensure efficiency and camaraderie - Assist with the training and coaching of new hires for the front desk staff team - Responsible for the opening and/or closing of the studio. - Maintain opening and closing checklists and supervise studio team in ensuring all items are completed daily. - Manage retail area and visuals to ensure an optimal selling space. - Provide high-level customer service to 200 riders daily - Work as a cohesive team with all SoulCycle staff members to ensure efficiency and camaraderie - Assist with the training and coaching of new hires for the front desk staff team

Content Marketing Specialist

• Jul 2015 - Jan 2016

- Directly run all social media platforms (Facebook, Twitter, LinkedIn, Instagram) - Brainstorm an generate content for EverTrue’s social media outlets - Generate blog and content topics (Take a look at our blog - http://www.evertrue.com/blog/) - Research key trends and news in the education and non­profit spaces - Work with Sales, Account Management and Product teams to generate content on our products and our customers - Develop and manage lead generation campaigns using our… Show more - Directly run all social media platforms (Facebook, Twitter, LinkedIn, Instagram) - Brainstorm an generate content for EverTrue’s social media outlets - Generate blog and content topics (Take a look at our blog - http://www.evertrue.com/blog/) - Research key trends and news in the education and non­profit spaces - Work with Sales, Account Management and Product teams to generate content on our products and our customers - Develop and manage lead generation campaigns using our sales and marketing automation tools - Researching topics and data that will enable our sales team to have better information when reaching out to potential customers Work within: SalesForce, SproutSocial, Facebook, Twitter, LinkedIn, Hubspot, WordPress Show less - Directly run all social media platforms (Facebook, Twitter, LinkedIn, Instagram) - Brainstorm an generate content for EverTrue’s social media outlets - Generate blog and content topics (Take a look at our blog - http://www.evertrue.com/blog/) - Research key trends and news in the education and non­profit spaces - Work with Sales, Account Management and Product teams to generate content on our products and our customers - Develop and manage lead generation campaigns using our… Show more - Directly run all social media platforms (Facebook, Twitter, LinkedIn, Instagram) - Brainstorm an generate content for EverTrue’s social media outlets - Generate blog and content topics (Take a look at our blog - http://www.evertrue.com/blog/) - Research key trends and news in the education and non­profit spaces - Work with Sales, Account Management and Product teams to generate content on our products and our customers - Develop and manage lead generation campaigns using our sales and marketing automation tools - Researching topics and data that will enable our sales team to have better information when reaching out to potential customers Work within: SalesForce, SproutSocial, Facebook, Twitter, LinkedIn, Hubspot, WordPress Show less

Public Relations Specialist

• Jan 2015 - Jun 2015

"Teak Media + Communication is an award-winning, values-led public relations and communication firm that increases awareness and drives public engagement for nonprofit organizations and responsible companies. Teak promotes the programs, products and services of organizations and companies that inspire human greatness and make the world a better place." www.teakmedia.com - Interview clients and write press releases for non-profits - Write blog posts and press materials - Promote… Show more "Teak Media + Communication is an award-winning, values-led public relations and communication firm that increases awareness and drives public engagement for nonprofit organizations and responsible companies. Teak promotes the programs, products and services of organizations and companies that inspire human greatness and make the world a better place." www.teakmedia.com - Interview clients and write press releases for non-profits - Write blog posts and press materials - Promote events and pitch media through direct calling, email, social media, cision, and vocus - Create and update editorial, activity, and expense reports for the team - Assistance with expenses and invoices Media placements include (but not limited to): Boston Globe, Metro Boston, Improper Bostonian, Sun Transcript, Patriot Ledger, MetroWest News, Local Patches, South End News, Back Bay Sun, Boston Business Journal, East Boston Times, etc. Show less "Teak Media + Communication is an award-winning, values-led public relations and communication firm that increases awareness and drives public engagement for nonprofit organizations and responsible companies. Teak promotes the programs, products and services of organizations and companies that inspire human greatness and make the world a better place." www.teakmedia.com - Interview clients and write press releases for non-profits - Write blog posts and press materials - Promote… Show more "Teak Media + Communication is an award-winning, values-led public relations and communication firm that increases awareness and drives public engagement for nonprofit organizations and responsible companies. Teak promotes the programs, products and services of organizations and companies that inspire human greatness and make the world a better place." www.teakmedia.com - Interview clients and write press releases for non-profits - Write blog posts and press materials - Promote events and pitch media through direct calling, email, social media, cision, and vocus - Create and update editorial, activity, and expense reports for the team - Assistance with expenses and invoices Media placements include (but not limited to): Boston Globe, Metro Boston, Improper Bostonian, Sun Transcript, Patriot Ledger, MetroWest News, Local Patches, South End News, Back Bay Sun, Boston Business Journal, East Boston Times, etc. Show less

Global Fitness and Entertainment Marketing Co-op - Reebok Running

• Jan 2014 - Jun 2014

Global Sports Marketing Intern (Reebok Running Team) - 6 month full time co-op - Work on Spartan Race deliverables for each US event - Assist with activation projects in relation to Spartan - Product seeding for Spartan Race ambassadors and other running partners using SAP - Work on product seeding for Lacrosse and Football - Assist with product deliverables for US Running Events - Assist with activation on assets via social media - Contacting contracted athletes… Show more Global Sports Marketing Intern (Reebok Running Team) - 6 month full time co-op - Work on Spartan Race deliverables for each US event - Assist with activation projects in relation to Spartan - Product seeding for Spartan Race ambassadors and other running partners using SAP - Work on product seeding for Lacrosse and Football - Assist with product deliverables for US Running Events - Assist with activation on assets via social media - Contacting contracted athletes and sports partners about their sponsorship needs - Assistance with sports related events/camps Show less Global Sports Marketing Intern (Reebok Running Team) - 6 month full time co-op - Work on Spartan Race deliverables for each US event - Assist with activation projects in relation to Spartan - Product seeding for Spartan Race ambassadors and other running partners using SAP - Work on product seeding for Lacrosse and Football - Assist with product deliverables for US Running Events - Assist with activation on assets via social media - Contacting contracted athletes… Show more Global Sports Marketing Intern (Reebok Running Team) - 6 month full time co-op - Work on Spartan Race deliverables for each US event - Assist with activation projects in relation to Spartan - Product seeding for Spartan Race ambassadors and other running partners using SAP - Work on product seeding for Lacrosse and Football - Assist with product deliverables for US Running Events - Assist with activation on assets via social media - Contacting contracted athletes and sports partners about their sponsorship needs - Assistance with sports related events/camps Show less

Office Assistant

• Jan 2013 - Jan 2014

Office Assistant within the Finance team - Update, organize, and send invoices daily using Docuware - Document and update accounts payable, accounts receivable, and employee payroll reimbursements - Assist to any additional office needs - Forwards information by receiving and distributing communications; collecting and mailing correspondence; copying information - Serves customers by backing-up receptionist; answering questions; forwarding messages, etc. - Strong… Show more Office Assistant within the Finance team - Update, organize, and send invoices daily using Docuware - Document and update accounts payable, accounts receivable, and employee payroll reimbursements - Assist to any additional office needs - Forwards information by receiving and distributing communications; collecting and mailing correspondence; copying information - Serves customers by backing-up receptionist; answering questions; forwarding messages, etc. - Strong understanding of all Microsoft programs Show less Office Assistant within the Finance team - Update, organize, and send invoices daily using Docuware - Document and update accounts payable, accounts receivable, and employee payroll reimbursements - Assist to any additional office needs - Forwards information by receiving and distributing communications; collecting and mailing correspondence; copying information - Serves customers by backing-up receptionist; answering questions; forwarding messages, etc. - Strong… Show more Office Assistant within the Finance team - Update, organize, and send invoices daily using Docuware - Document and update accounts payable, accounts receivable, and employee payroll reimbursements - Assist to any additional office needs - Forwards information by receiving and distributing communications; collecting and mailing correspondence; copying information - Serves customers by backing-up receptionist; answering questions; forwarding messages, etc. - Strong understanding of all Microsoft programs Show less

Counter Help, New Hire Trainer

• Apr 2009 - Aug 2013

- Provided prompt and courteous service to customers daily at the local restuarunt - Trained new employees on policies and procedures - Provided prompt and courteous service to customers daily at the local restuarunt - Trained new employees on policies and procedures