Experience

The Digital Factory

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • Jan 2016 - Present

• • Jun 2015 - Jan 2016



Twittistaan

• Pakistan
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital PR Consultant

  • Jun 2018 - Present



Upwork

• United States
• Software Development
• 700 & Above Employee

• Freelancer

  • Oct 2018 - Mar 2022



Percept Gulf

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Nov 2014 - May 2015

  Brands worked for: Bossini UAE G2000 UAE Carter's GCC Lucky Brand ME Weetabix ME Fabyland FEC Japengo Tim Hortons UAE 2B International Aesthetic Medical Center Brands worked for: Bossini UAE G2000 UAE Carter's GCC Lucky Brand ME Weetabix ME Fabyland FEC Japengo Tim Hortons UAE 2B International Aesthetic Medical Center



Creative Chaos

• United States
• Software Development
• 100 - 200 Employee

• • Dec 2013 - Nov 2014

  Developing Social Media and PR Strategies for different brands across relevant Digital Platforms.

• • Jul 2013 - Nov 2014

  Developing Digital Outreach & PR for different clients.- Engaging KOLs to create Brand Influence- Generating Positive Sentiments for Brands Online

• • Nov 2012 - Nov 2014

  Was responsible for managing Social Assets effectively, contribute in strategizing and executing campaigns effectively and deliver Key Point Indicators for each client.Was also responsible for creating content specific to each Social platform and it's audience while maintaining cross platform promotion to maximize output.Brands:1. Lipton Pakistan:Nov-Dec 2012Community Manager & Content Writer for their Facebook and Twitter profiles. Helped propagate their 'Lipton Talent Hunt' on Digital Mediums.2. Wateen Telecom:Nov 2012- Jan 2013Community Manager & Content Writer for their Facebook and Twitter profiles. Strategized and executed the TLQuiz and #BeGreen campaigns on Facebook and Twitter respectively with successful results.3. Sufi Cooking Oil & Ghee:Nov 2012- June 2013Community Manager & Content Writer for their Facebook and Twitter profiles. 4. Philips Lighting Pakistan:Jan- May 2013Community Manager & Content Writer for their Facebook and Twitter profiles. Strategized and executed the Discover LED Contest & Lightover campaigns on Facebook with successful results. Ran their #EarthHourPK Contest on Twitter.5. WWF- Pakistan:March- June 2013Community Manager & Content Writer for their Facebook and Twitter profiles. Strategized and executed #EarthDayPK, #EarthHourPK and Capture Pakistan Contest on Twitter and Facebook both. Show less



The Express Tribune

• Pakistan
• Newspaper Publishing
• 100 - 200 Employee

• Contributor- Blog

  • Aug 2011 - Aug 2013

  Writes blogs mostly on current social issues faced by young women. Writes blogs mostly on current social issues faced by young women.



KALSOFT

• United Arab Emirates
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Executive

  • Jun 2012 - Sep 2012

  • Working mainly on 'TalentIdols.com' • Designing marketing proposals and marketing campaigns • Contacting clients who we can potentially collaborate with • Working mainly on 'TalentIdols.com' • Designing marketing proposals and marketing campaigns • Contacting clients who we can potentially collaborate with



WordPL

• Content Writer/Social Media Marketer

  • Mar 2012 - Sep 2012

  Produced content for the TCS Connect Digital Marketing Campaign. Produced content for the TCS Connect Digital Marketing Campaign.



Samaa FM

• Media Production
• 1 - 100 Employee

• Marketing Intern

  • Oct 2011 - Dec 2011

  • Coordinating internal marketing activities • Designing BTL campaign • Handling correspondence for regular cross promotion • Designing cross promotion programs within HUM Network Limited • Coordinating HUM Network's part in the official Pakistan release of Mission Impossible IV in collaboration with Footprint Entertainment • Coordinating internal marketing activities • Designing BTL campaign • Handling correspondence for regular cross promotion • Designing cross promotion programs within HUM Network Limited • Coordinating HUM Network's part in the official Pakistan release of Mission Impossible IV in collaboration with Footprint Entertainment



Jaag Mere Talib-e-Ilm

• Volunteer

  • Jul 2010 - Jul 2011

  Volunteered as a teacher trainee in the Teacher Mentorship Program in Mehmoodabad Volunteered as a teacher trainee in the Teacher Mentorship Program in Mehmoodabad



Asses, Solve & Apply- NGO

• Volunteer

  • 2008 - 2010



Sindh Institute of Urology and Transplant

• Volunteer +250 hours

  • Jul 2007 - Dec 2009



Dar-ul-Sukun

• Volunteer

  • Feb 2009 - Mar 2009

  Helped organize a football match for ASA the proceeds of which were donated to the organization Helped organize a football match for ASA the proceeds of which were donated to the organization