Marketing Manager

• Mar 2023 - Present

Marketing Specialist

• May 2019 - Mar 2023

Planning, promoting and executing virtual and live events for over 200 attendees by coordinating with internal and external stakeholders such as IT, nonprofits and team members. Administering the institute’s research initiatives in a range of formats and channels that attracts, engages, delights and informs the community and team members. Copywriting and editing organizational announcements, scripts, social media content, newsletters, presentations and other communication content. Translating research protocols into infographics, illustrations and other graphic assets that are visually stimulating and comprehensible. Managing the institute’s and its secondary program’s social media accounts and directing campaigns that have improved social media engagement by 85%. Analyzing campaign performance, reporting on key metrics and providing actionable insights. Re-designing and operating the institute’s website to increase optimization and ensure ongoing Show less

Community Coordinator

• Jun 2015 - Mar 2020

Developed, organized and hosted over 120 marketing events for the Yelp Fort Lauderdale community that successfully drove brand awareness and engagement as well as coordinating with vendors, venues and internal stakeholders. Composed and managed social media campaigns for @YelpBrowardPalmBeach that drove brand awareness, engagement and traffic as well as increased social community metrics by 260%. Created graphic assets for local social media campaigns such as National/International Food Days. Generated sponsorship packages with over 40 local events and organizations, through negotiating and bartering sponsorships as well as produced sponsorship recaps for all sponsored events. Created and published blog posts to attract brand advocates and recruits and nurture brand evangelists. Researched, curated and edited over 220 weekly e-newsletters, to increase traffic and brand engagement. Increased online community building and engagement via monthly emails campaigns. Instructed new community interns on various duties and responsibilities. Show less

Instructional Program Activity Coordinator

• 2009 - Jun 2018

Spearheaded, managed and updated program registrations to ensure successful enrollment of over 500 students annually. Allocated, appraised and updated registration payments monthly to confirm program participation. Organized and hosted weekly meetings with team. Conducted market research to determine satisfaction within the program, made recommendations and implemented new actions and applications. Delegated weekly work schedules, daily activities and responsibilities to ensure program’s effectiveness and success. Show less

Special Events Intern

• Oct 2017 - Dec 2017

Collaborated with the special events team to ensure a successful operation of 900+ person Make-A-Wish Ball. Facilitated the foundation in raising $2.3 million by creating silent auction packages and supporting the receiving/shipping of 75+ silent auction items. Sustained donation management in addition to delivery of auction items. Collaborated with the special events team to ensure a successful operation of 900+ person Make-A-Wish Ball. Facilitated the foundation in raising $2.3 million by creating silent auction packages and supporting the receiving/shipping of 75+ silent auction items. Sustained donation management in addition to delivery of auction items.

Communications Coordinator

• Mar 2013 - Jul 2013