Senior Product Marketing Manager

• Sep 2023 - Present

Pro Member

• Sep 2022 - Present

With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". Went through two mentorships within PMA's mentorship program. With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". Went through two mentorships within PMA's mentorship program.

Product Marketer

• May 2022 - Jul 2023

- Building & maintaining the product marketing function - Managing various product marketing and lifecycle campaigns - Owning the GTM function through creating SOPs, determining launch objectives, determining positioning & messaging, managing and aligning stakeholders, and analyzing outcomes. - Creating enablement programs including case studies, feature walkthroughs, live trainings, decks, demos - Collaborating with stakeholders across the company—building & maintaining relations… Show more - Building & maintaining the product marketing function - Managing various product marketing and lifecycle campaigns - Owning the GTM function through creating SOPs, determining launch objectives, determining positioning & messaging, managing and aligning stakeholders, and analyzing outcomes. - Creating enablement programs including case studies, feature walkthroughs, live trainings, decks, demos - Collaborating with stakeholders across the company—building & maintaining relations with product, marketing, sales, CS, and leadership, to harmonize product marketing activities and impact the product roadmap. Show less - Building & maintaining the product marketing function - Managing various product marketing and lifecycle campaigns - Owning the GTM function through creating SOPs, determining launch objectives, determining positioning & messaging, managing and aligning stakeholders, and analyzing outcomes. - Creating enablement programs including case studies, feature walkthroughs, live trainings, decks, demos - Collaborating with stakeholders across the company—building & maintaining relations… Show more - Building & maintaining the product marketing function - Managing various product marketing and lifecycle campaigns - Owning the GTM function through creating SOPs, determining launch objectives, determining positioning & messaging, managing and aligning stakeholders, and analyzing outcomes. - Creating enablement programs including case studies, feature walkthroughs, live trainings, decks, demos - Collaborating with stakeholders across the company—building & maintaining relations with product, marketing, sales, CS, and leadership, to harmonize product marketing activities and impact the product roadmap. Show less

Product Marketing Manager

• Jun 2021 - May 2022

Product marketing foundation — Crafting the brand's identity, including tone of voice, positioning, messaging, setting up the GTM processes & executing, and stakeholder enablement Content marketing — setting up & executing a content strategy, writing SEO-optimized blog posts & distributing the content across various channels. Getting the right people to do the right things – hiring & managing contractors who are individual contributors to various stages of the marketing process… Show more Product marketing foundation — Crafting the brand's identity, including tone of voice, positioning, messaging, setting up the GTM processes & executing, and stakeholder enablement Content marketing — setting up & executing a content strategy, writing SEO-optimized blog posts & distributing the content across various channels. Getting the right people to do the right things – hiring & managing contractors who are individual contributors to various stages of the marketing process. Holding them accountable to deadlines and specifications. Putting the pieces together – automating marketing processes, integrating tools, tracking links, & contributing to the conversations in community groups. Setting up & updating our help center. Managing projects – setting up and keeping track of tasks, assignments, due dates, assets and dependencies in project management tools. Copywriting – creating copy for website, landing pages, dashboard, emails, help center, and other assets. Heavy focus on direct response/driving towards a call to action, for emails, our website, etc. Ad campaigns – managing FB and Google Ads, mostly to validate our ideas/offers. Organizing marketing assets – creating an internal knowledge base & documenting all marketing & organizational processes. Social media management – developing and executing a strategy for our social media centered around informing targeted audiences about alternative investment opportunities. Show less Product marketing foundation — Crafting the brand's identity, including tone of voice, positioning, messaging, setting up the GTM processes & executing, and stakeholder enablement Content marketing — setting up & executing a content strategy, writing SEO-optimized blog posts & distributing the content across various channels. Getting the right people to do the right things – hiring & managing contractors who are individual contributors to various stages of the marketing process… Show more Product marketing foundation — Crafting the brand's identity, including tone of voice, positioning, messaging, setting up the GTM processes & executing, and stakeholder enablement Content marketing — setting up & executing a content strategy, writing SEO-optimized blog posts & distributing the content across various channels. Getting the right people to do the right things – hiring & managing contractors who are individual contributors to various stages of the marketing process. Holding them accountable to deadlines and specifications. Putting the pieces together – automating marketing processes, integrating tools, tracking links, & contributing to the conversations in community groups. Setting up & updating our help center. Managing projects – setting up and keeping track of tasks, assignments, due dates, assets and dependencies in project management tools. Copywriting – creating copy for website, landing pages, dashboard, emails, help center, and other assets. Heavy focus on direct response/driving towards a call to action, for emails, our website, etc. Ad campaigns – managing FB and Google Ads, mostly to validate our ideas/offers. Organizing marketing assets – creating an internal knowledge base & documenting all marketing & organizational processes. Social media management – developing and executing a strategy for our social media centered around informing targeted audiences about alternative investment opportunities. Show less

Innovation Researcher / Content Writer

• Oct 2017 - Sep 2021

- Researched and analyzed over 400 startups from around the world, publishing a content deck about each of them on Valuer's platform. - Conducted many interviews with startup founders. - Conducting market analysis for various industries, identifying trends and crucial players. - Writing long-form articles and whitepapers for Valuer's content purposes. Valuer.ai is a Danish matchmaking platform for connecting startups and corporations, recognized by the Nordic Startup Awards as… Show more - Researched and analyzed over 400 startups from around the world, publishing a content deck about each of them on Valuer's platform. - Conducted many interviews with startup founders. - Conducting market analysis for various industries, identifying trends and crucial players. - Writing long-form articles and whitepapers for Valuer's content purposes. Valuer.ai is a Danish matchmaking platform for connecting startups and corporations, recognized by the Nordic Startup Awards as the “Best Danish Newcomer". The company's client list includes Microsoft, Danske Bank, Tempur, BMW, and many others. Show less - Researched and analyzed over 400 startups from around the world, publishing a content deck about each of them on Valuer's platform. - Conducted many interviews with startup founders. - Conducting market analysis for various industries, identifying trends and crucial players. - Writing long-form articles and whitepapers for Valuer's content purposes. Valuer.ai is a Danish matchmaking platform for connecting startups and corporations, recognized by the Nordic Startup Awards as… Show more - Researched and analyzed over 400 startups from around the world, publishing a content deck about each of them on Valuer's platform. - Conducted many interviews with startup founders. - Conducting market analysis for various industries, identifying trends and crucial players. - Writing long-form articles and whitepapers for Valuer's content purposes. Valuer.ai is a Danish matchmaking platform for connecting startups and corporations, recognized by the Nordic Startup Awards as the “Best Danish Newcomer". The company's client list includes Microsoft, Danske Bank, Tempur, BMW, and many others. Show less

Product Marketing Specialist

• Jan 2020 - Jun 2021

Microtica covers the entire software delivery automation process from a complete cloud infrastructure setup to delivering applications and services in the cloud using Kubernetes. Microtica allows developers to write and run their software reliably and at scale. www.microtica.com Microtica covers the entire software delivery automation process from a complete cloud infrastructure setup to delivering applications and services in the cloud using Kubernetes. Microtica allows developers to write and run their software reliably and at scale. www.microtica.com

Contributor

• Jul 2020 - Apr 2021

Content Marketer

• Jan 2019 - Jan 2021

Content Writer

• Jan 2020 - May 2020

Content Writer

• Feb 2019 - Jan 2020

Writing blog posts for We Are Laika's Medium blog and guest posts https://medium.com/wearelaika Writing blog posts for We Are Laika's Medium blog and guest posts https://medium.com/wearelaika

Marketing Assistant Internship

• Jun 2018 - Aug 2018

An internship within AIESEC's Global Entrepreneur program. During this internship, I performed activities like research, creating daily social media content, creating blog posts & SEO, creating calendars and syncing schedules, bookings registration, etc. for iBikeBelgrade and its sub-brands. An internship within AIESEC's Global Entrepreneur program. During this internship, I performed activities like research, creating daily social media content, creating blog posts & SEO, creating calendars and syncing schedules, bookings registration, etc. for iBikeBelgrade and its sub-brands.

Digital Marketing and Sales Intern

• Jul 2017 - Sep 2017

- Managing Facebook, Twitter, Instagram and Reddit profiles - Creating social media posts and doing research - Creating email newsletters through MailChimp - Writing blog posts - Creating a full marketing strategy - Creating marketing campaigns for clients - Creating a PR kit - SEO - Guest posts pitching - Market research - Email sales campaigns - Lead generation - Working in WordPress - Creating Sumo.me popups - Managing Facebook, Twitter, Instagram and Reddit profiles - Creating social media posts and doing research - Creating email newsletters through MailChimp - Writing blog posts - Creating a full marketing strategy - Creating marketing campaigns for clients - Creating a PR kit - SEO - Guest posts pitching - Market research - Email sales campaigns - Lead generation - Working in WordPress - Creating Sumo.me popups

Intern

• Feb 2017 - Feb 2017

An internship program within the Discover Zagreb project organized by AIESEC Zagreb, containing development of communication guidelines, key communication message, proposal of communication activities and description of key materials for a campaign worked according to client’s brief. An internship program within the Discover Zagreb project organized by AIESEC Zagreb, containing development of communication guidelines, key communication message, proposal of communication activities and description of key materials for a campaign worked according to client’s brief.

Intern

• May 2016 - Jun 2016