Sara Lilkas
Director of Marketing at SparkShoppe LTD.- Claim this Profile
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Bio
Credentials
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Social Marketing Certification
HootsuiteFeb, 2017- Nov, 2024 -
Meta Certified Media Buying Professional
MetaJan, 2022- Nov, 2024 -
Facebook Certified Media Buying Professional
FacebookDec, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleJan, 2020- Nov, 2024 -
Facebook Certified Media Buying Professional
Facebook BlueprintDec, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleAug, 2019- Nov, 2024 -
Facebook Certified Buying Professional
Facebook BlueprintFeb, 2018- Nov, 2024 -
AdWords Video Certification
GoogleJun, 2018- Nov, 2024 -
Facebook Certified Buying Professional
Facebook BlueprintFeb, 2018- Nov, 2024 -
AdWords Search Certified
GoogleMar, 2017- Nov, 2024
Experience
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SparkShoppe LTD.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Sep 2020 - Present
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Digital Marketing Manager
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Oct 2017 - Present
Develops social media content calendars based upon client objectives and goals. Oversees digital marketing team in creation and implementation of digital marketing plans including Facebook ads, Instagram ads, PPC/SEM Campaigns, and LinkedIn ads. Development of campaign specific landing pages to generate leads and drive conversions. Maintains client websites to ensure information is up-to-date and optimize websites for SEO. Collaborates with graphic designer to develop social media and website graphics for cohesive campaigns that align with brand standards.
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Marketing Coordinator
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Oct 2016 - Present
Assists in the organization and implementation of shopper marketing and digital programs. Creates and executes social media and content calendars for clients. Vets third party digital marketing platforms for all of our clients and provides marketing direction and content management based upon client goals and objectives.
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Price Chopper Supermarkets-Market 32
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United States
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Retail Groceries
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700 & Above Employee
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Digital and Social Media Marketing Intern
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Jun 2015 - Sep 2016
Created and kept up to date social media calendar. Created posts for Facebook, Twitter, Instagram, and the Price Chopper Blog. Organized and posted Facebook and Google ads for Trade Partners. Created reports summarizing engagement data on social media assets. Assisted in organizing Shopper Marketing programs.
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Customer Service Representative
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Mar 2015 - Sep 2016
Answered customer calls, emails, and social media inquires about AdvantEdge Card and other service concerns. Focused on helping customers while also performing backup data entry tasks.
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Customer Service Associate
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Mar 2014 - Mar 2015
Customer Service Associate in charge of answering phones and assisting customers with returns, orders, and miscellaneous questions. In charge of making sure cash was handled properly and customers were satisfied with their service. Customer Service Associate in charge of answering phones and assisting customers with returns, orders, and miscellaneous questions. In charge of making sure cash was handled properly and customers were satisfied with their service.
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Education
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University at Albany, SUNY
Bachelor's degree, Communication and Rhetoric -
The College of Saint Rose
Communications -
Hudson Valley Community College
Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General