Sara Lilkas

Director of Marketing at SparkShoppe LTD.
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Contact Information
us****@****om
(386) 825-5501
Location
Troy, New York, United States, US

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Credentials

  • Social Marketing Certification
    Hootsuite
    Feb, 2017
    - Nov, 2024
  • Meta Certified Media Buying Professional
    Meta
    Jan, 2022
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Dec, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jan, 2020
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook Blueprint
    Dec, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Facebook Certified Buying Professional
    Facebook Blueprint
    Feb, 2018
    - Nov, 2024
  • AdWords Video Certification
    Google
    Jun, 2018
    - Nov, 2024
  • Facebook Certified Buying Professional
    Facebook Blueprint
    Feb, 2018
    - Nov, 2024
  • AdWords Search Certified
    Google
    Mar, 2017
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2020 - Present

    • Digital Marketing Manager
      • Oct 2017 - Present

      Develops social media content calendars based upon client objectives and goals. Oversees digital marketing team in creation and implementation of digital marketing plans including Facebook ads, Instagram ads, PPC/SEM Campaigns, and LinkedIn ads. Development of campaign specific landing pages to generate leads and drive conversions. Maintains client websites to ensure information is up-to-date and optimize websites for SEO. Collaborates with graphic designer to develop social media and website graphics for cohesive campaigns that align with brand standards.

    • Marketing Coordinator
      • Oct 2016 - Present

      Assists in the organization and implementation of shopper marketing and digital programs. Creates and executes social media and content calendars for clients. Vets third party digital marketing platforms for all of our clients and provides marketing direction and content management based upon client goals and objectives.

    • United States
    • Retail Groceries
    • 700 & Above Employee
    • Digital and Social Media Marketing Intern
      • Jun 2015 - Sep 2016

      Created and kept up to date social media calendar. Created posts for Facebook, Twitter, Instagram, and the Price Chopper Blog. Organized and posted Facebook and Google ads for Trade Partners. Created reports summarizing engagement data on social media assets. Assisted in organizing Shopper Marketing programs.

    • Customer Service Representative
      • Mar 2015 - Sep 2016

      Answered customer calls, emails, and social media inquires about AdvantEdge Card and other service concerns. Focused on helping customers while also performing backup data entry tasks.

    • Customer Service Associate
      • Mar 2014 - Mar 2015

      Customer Service Associate in charge of answering phones and assisting customers with returns, orders, and miscellaneous questions. In charge of making sure cash was handled properly and customers were satisfied with their service. Customer Service Associate in charge of answering phones and assisting customers with returns, orders, and miscellaneous questions. In charge of making sure cash was handled properly and customers were satisfied with their service.

Education

  • University at Albany, SUNY
    Bachelor's degree, Communication and Rhetoric
    2014 - 2014
  • The College of Saint Rose
    Communications
    2012 - 2013
  • Hudson Valley Community College
    Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General
    2010 - 2012

Community

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