CEO/Co-Founder

• Oct 2021 - Present

Art Director

• Apr 2019 - Oct 2021

• established a consistent aesthetic and brand message throughout the company’s market materials, including copy writing and photographic style. • contributed to the strengthening and growth of the University Loft brand. • created and optimized digital marketing campaigns in Google AdWords with targeted landing pages and social media posts. • organized and carried out creative photo shoots, coordinating with venues and modeling talent • conceptualized, shot and edited company promo videos • redesigned website to improve the user experience, navigation, flow and aesthetic. • designed and coded HTML email templates that strengthened our call-to-action and User Experience. Show less

Lead Graphic Designer

• Feb 2017 - Apr 2019

• worked with large house accounts and consulted with clients to design a variety of graphics including vehicle wraps, large format banners, and print marketing materials. • created branding for new clients including logos, print and web design • came up with unique solutions and processes to facilitate workflow and ensure quality through all aspects of design, production and installation • worked with large house accounts and consulted with clients to design a variety of graphics including vehicle wraps, large format banners, and print marketing materials. • created branding for new clients including logos, print and web design • came up with unique solutions and processes to facilitate workflow and ensure quality through all aspects of design, production and installation

Owner

• Sep 2013 - Feb 2017

• established and strengthened visual identity for single owner and local non-profit organizations • developed imagery tailored to clients’ needs through detailed interviews • conceptualized visuals in various media including photography, digital art and hand-drawn illustration • established and strengthened visual identity for single owner and local non-profit organizations • developed imagery tailored to clients’ needs through detailed interviews • conceptualized visuals in various media including photography, digital art and hand-drawn illustration

Graphic Designer

• May 2016 - Oct 2016

• updated packaging to new corporate scheme across various packaging sizes and styles • created or edited dielines to accommodate new products • developed marketing materials for various tradeshows and events • updated packaging to new corporate scheme across various packaging sizes and styles • created or edited dielines to accommodate new products • developed marketing materials for various tradeshows and events

Senior Graphic Designer

• Jun 2010 - May 2016

• supervised a team of 16 designers during a company transition • implemented unique solutions for production process changes, including development of scripts which added automation to the artists’ workflow • advised and worked with marketing team to create new materials to increase audience engagement • consulted with clients in high-risk situations to create high quality ads • supervised a team of 16 designers during a company transition • implemented unique solutions for production process changes, including development of scripts which added automation to the artists’ workflow • advised and worked with marketing team to create new materials to increase audience engagement • consulted with clients in high-risk situations to create high quality ads

Art Director/Designer

• 2013 - 2015