Directrice marketing&commerciale

• Jul 2021 - Present

Intervenante et conférencière sur les thèmes de l'innovation, la cohésion et la diversité

• Jan 2018 - Present

CEO - Team Building Consulting

• 2019 - Present

Design and animation of digital and on-site training programs in collaborative work: strengthening cohesion through non-verbal communication. We use sign language as a unifying element and a vehicle for change in behaviors.

CEO & Founder

• 2017 - 2019

Starting the business in the USA.

Career Coach

• Sep 2017 - Aug 2019

Give support to college students in order to nourish leadership and success. Helping students to create a professional résumé. Guiding students to explore career options and find their path. Evaluating assessments. Give support to college students in order to nourish leadership and success. Helping students to create a professional résumé. Guiding students to explore career options and find their path. Evaluating assessments.

CEO & Founder

• 2006 - 2017

A unique maternity clothes retail stores company with shops in France and international e-commerce websites : 1.8M€ turnover, 12 employees, 4 shops, international wholesale. Multi-brands collection including the design and manufacturing of the own-label brand collection. The company has been sold in 2017. MAIN RESPONSABILITIES: - Multi-channel management: brick-and-mortar stores, on-line store, BtoB retail. - Analysis of the key drivers for traffic - Location and Content Management Systems - Head of Purchasing and Design office - Brand identity marketing for both the own label (Clea&Co) and the retail brand (MammaFashion). - Sales forecasting - Financial and HR management - Retail Management (S&OP, POS communication, recruitment, training) - Design and assessment of the Retail Excellence strategy and the operational performance framework. - Analysis and monitoring of KPI’s - Harmonisation of the omnichannel experience: in-store and online - Digital marketing Show less

Marketing Manager (B2C and B2B)

• 2000 - 2004

St Morêt is the N°1 Cream Cheese brand in France (Philadelphia-like product) : delivering short and long-term volume, turnover, profit and brand equity growth through excellent execution of the brand/category strategy.• Brand repositioning / New copy strategy creation and TV ad production / Packaging range lifting / Several Innovations developments and launches.• Savencia matricial Group leader working on advanced creativity methodologies for value-based management projects including Packaging and Product optimization.• B2B Marketing for Catering and Hospitality Industry in Europe. Show less

Sales Representative in the Food Industry

• 1998 - 2000

Sales Representative for the whole Cream Cheese range of products in regional supermarket chains:- Managing client relationships on the field and supporting marketing people in developing strong relationships with key accounts- Working closely with marketing department to and customer support to ensure customer satisfaction;- Optimization of the 4Ps and specifically In-Store promotions- Assisting customers with complaints or inquiries related to products and related services;- Tracking volumes, numbers, and margins by regular Sales reports (following weekly, quarterly, monthly, and annual volume and margin sales targets).- Providing customers with an expected budget, payment agreements, and delivery estimates: Show less

International Product Manager

• 1996 - 1998

International Product Manager for the Playtex brand : • New product development with Fashion & R&D Departments for the European subsidiaries • New Packaging development • TV and print campaigns management • consumer-focus retail brand marketing support International Product Manager for the Playtex brand : • New product development with Fashion & R&D Departments for the European subsidiaries • New Packaging development • TV and print campaigns management • consumer-focus retail brand marketing support