Sara Gonzalez Nuñez

Head of Influencer Marketing at Dentsu Creative Spain
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Contact Information
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Ingles Professional working proficiency
  • Italiano Professional working proficiency

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Sara Matarrubia

Sara González Nuñez reported to me from early 2015 until very recently when she has accepted a carrier opportunity in Amsterdam. Besides being a joy to work with Sara, she has successfully developed several marketing plans for Meliá that have resulted in increased revenue. She also works with passion. I am sure you won't regret working with her. As a global brand marketing executive, Sara contributed in help in creating the

Paula Fernández Campo

Sara es una persona entusiasta, implicada y organizada en cada uno los objetivos que la planteen. Además, Sara tiene una muy buena base de conocimientos técnicos en materia de marketing y comunicación en el sector de Turismo. Siempre dispuesta y muy resolutiva.

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Credentials

  • Collaborator professor
    Universidad de Oviedo
    Nov, 2022
    - Sep, 2024
  • Young Entrepreneur program
    IDEPA

Experience

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Head of Influencer Marketing
      • Feb 2023 - Present
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Creators strategy & Founder
      • Oct 2019 - Present

      Creative boutique agency specialist in hospitality, focusing on the Influencer Marketing plan, brand partnerships execution and production coordination integrated. Creative boutique agency specialist in hospitality, focusing on the Influencer Marketing plan, brand partnerships execution and production coordination integrated.

    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Team Lead Influencer Marketing
      • May 2021 - Jul 2022

      Lead the Influencer Marketing team, manage and execute weekly influencer Marketing campaigns Brand Strategy Management Social Media Productions Lead the Influencer Marketing team, manage and execute weekly influencer Marketing campaigns Brand Strategy Management Social Media Productions

    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Influencer Marketer & Brand Manager
      • Sep 2018 - Dec 2019

      rosefieldwatches.com • Research new, plan & set up collaborations to increase social networks, traffic & brand awareness within a specified territory (Spain +US/AS/Canada) • Set terms of cooperations and coordinate it from A to Z, including drafting of legal contracts and briefings • Monthly budget management • Plan & set up collaborations to increase social networks, traffic & brand awareness within a specified territory (Spain +US/AS/Canada+ Dutch) • Data analysis and report on collaboration performance • Elaboration of weekly marketing report and statistics • Brainstorm about collaboration concepts and branding activities • Implement online campaign in order to grow key market • Researching about the latest communication trends Show less

    • Spain
    • Hospitality
    • 700 & Above Employee
    • Global Brand Marketing Specialist
      • Apr 2015 - Sep 2018

      Creation and implementation of the Global Marketing Plan for Sol by Melia and TRYP by Wyndham with the Global Brand Marketing Director. - Supervision and updating of the Brand Identity Manuals, ensuring guidelines are applied in all the projects and regions. - Strategic planning and project management with marketing agencies and strategic partners to implement Content Marketing strategies. - Interdepartamental coordination to create integrated campaigns in all the client touchpoints: off & online advertising, social media, PR and CRM, ensuring brand guidelines implementation in all the communication channels. - Brand photoshoots and videoshoots coordination. - Development of F&B concepts for Premium brands with the Guest Experience team. - Strategic planning and coordination of Social Media campaigns and content creation for social media channels. - Creation of advertising and content masters aligned in image and voice tone of the brands. Show less

    • Strategic Management Services
    • 1 - 100 Employee
    • Young Entrepreneur Marketing
      • Feb 2015 - Apr 2015

      Erasmus for Young Entrepreneurs is a cross-border programme facilitating the exchange of entrepreneurial and management experience. The exchange is implemented by a stay of a newly established or potential entrepreneur with a well-experienced entrepreneur running a small or medium-sized enterprise (SME) in another country (in my case was Amsterdam) Erasmus for Young Entrepreneurs is a cross-border programme facilitating the exchange of entrepreneurial and management experience. The exchange is implemented by a stay of a newly established or potential entrepreneur with a well-experienced entrepreneur running a small or medium-sized enterprise (SME) in another country (in my case was Amsterdam)

    • Regional Marketing Intern TRYP by Whyntham Melia Hotels International
      • Sep 2014 - Feb 2015
    • Spain
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Digital Editor
      • Oct 2013 - Sep 2014

      Condé Nast Traveler - Editing, marketing and Public Relations - Writing articles in the luxury travels section of the magazine. - Comparing and blogging luxury hotels. - Relationmanagement with hotels - Digital editor -Social Media channels and Traveler website. Condé Nast Traveler - Editing, marketing and Public Relations - Writing articles in the luxury travels section of the magazine. - Comparing and blogging luxury hotels. - Relationmanagement with hotels - Digital editor -Social Media channels and Traveler website.

Education

  • Amsterdam School of International Business
    Digital Brand Engagement, University of Sciences Amsterdam
    2014 - 2015
  • ThePowerMBA
    Master The PowerDigitalMarketing, Master digital marketing
    2020 - 2021
  • Universidad Complutense de Madrid
    Master of Science (MS), Marketing and Comunication in Tourism
    2013 - 2014
  • Universidad de Oviedo
    Licentiate degree, Business Administration
    2008 - 2013
  • Università degli Studi di Brescia
    Bachelor's degree, Economics
    2011 - 2012
  • Amsterdam University of Applied Sciences
    Minor Business English, International Business
    2021 - 2021

Community

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