Sara Gennett Cronin

Chief Operating Officer at Markham Yard
  • Claim this Profile
Contact Information
Location
Miami, Florida, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Operating Officer
      • Mar 2023 - Present

      Provides strategic vision in all areas of agency operations, including business development, human resources, agency processes, and compliance. Provides strategic vision in all areas of agency operations, including business development, human resources, agency processes, and compliance.

    • Founder
      • Jan 2018 - Mar 2023

      Providing strategic consulting to advertising agencies, professional service providers, and in-house marketing groups across a broad spectrum of specialized disciplines, including operations, business affairs, talent (SAG and non-union), rights management, contract negotiations and new business development. Providing strategic consulting to advertising agencies, professional service providers, and in-house marketing groups across a broad spectrum of specialized disciplines, including operations, business affairs, talent (SAG and non-union), rights management, contract negotiations and new business development.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Executive Vice President/Director of Partnership Development
      • Jun 2016 - Jan 2017

      Worked to develop, negotiate and renew client partnership contracts and agreements across the global CP+B network, in collaboration with Managing Directors, Global agency leadership, and legal counsel.

    • Executive Vice President/Director of Production Services
      • Jun 2005 - Jun 2016

      Directed a global department across 5 offices to include video/digital business managers, talent and traffic managers, and production billing managers. Provided all integrated production legal oversight. Worked with all senior management disciplines within the global network, including creative directors, account managers, COO, CFO and Chairman to ensure efficient fiscal and contractual operations across video/digital/social productions and maximize the impact the Integrated Production department has on the final product. Served as an advisor to agency management on all matters related to the SAG/AFTRA Commercials Contract. Responsible for vendor contracting, licensing, SAG/AFTRA compliance, risk assessment, insurance requirements and policies, and rights management. Provided agency-wide training on advertising law, intellectual property and talent contracting. Show less

    • Vice President/Director of Business Affairs
      • Jan 2003 - May 2005

      Developed a department within the agency to provide business, contractual and budget management support for broadcast and interactive production. Responsible for all talent negotiation, contracting & residual billing. Managed estimating, vendor contracting, licensing and legal clearances for all broadcast/digital productions. In addition, created and maintained agency's asset management tracking system.

    • Vice President/Director of Broadcast Production
      • 1995 - 2003

      Worked as an integral part of the creative team during the formative years of the agency as it began its mission of creative and cultural revolution. Collaborated with internal production staff and creative department to produce all broadcast, video and radio materials for a growing agency. Recruited and supervised all producers. Created partnerships with external production companies/facilities.Developed in-house digital editing capabilities to create efficiencies and drive revenue.

    • Broadcast Producer
      • 1988 - 1995

Education

  • Florida State University
    Bachelor’s Degree, Literature
    1984 - 1988
  • University of Miami
    Certification, Human Resources Management
    2020 -

Community

You need to have a working account to view this content. Click here to join now