Sara Gennett Cronin
Chief Operating Officer at Markham Yard- Claim this Profile
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Bio
Experience
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Markham Yard
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United States
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Advertising Services
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1 - 100 Employee
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Chief Operating Officer
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Mar 2023 - Present
Provides strategic vision in all areas of agency operations, including business development, human resources, agency processes, and compliance. Provides strategic vision in all areas of agency operations, including business development, human resources, agency processes, and compliance.
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Talent Squared LLC
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United States
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Founder
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Jan 2018 - Mar 2023
Providing strategic consulting to advertising agencies, professional service providers, and in-house marketing groups across a broad spectrum of specialized disciplines, including operations, business affairs, talent (SAG and non-union), rights management, contract negotiations and new business development. Providing strategic consulting to advertising agencies, professional service providers, and in-house marketing groups across a broad spectrum of specialized disciplines, including operations, business affairs, talent (SAG and non-union), rights management, contract negotiations and new business development.
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Crispin Porter + Bogusky
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United States
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Advertising Services
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200 - 300 Employee
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Executive Vice President/Director of Partnership Development
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Jun 2016 - Jan 2017
Worked to develop, negotiate and renew client partnership contracts and agreements across the global CP+B network, in collaboration with Managing Directors, Global agency leadership, and legal counsel.
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Executive Vice President/Director of Production Services
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Jun 2005 - Jun 2016
Directed a global department across 5 offices to include video/digital business managers, talent and traffic managers, and production billing managers. Provided all integrated production legal oversight. Worked with all senior management disciplines within the global network, including creative directors, account managers, COO, CFO and Chairman to ensure efficient fiscal and contractual operations across video/digital/social productions and maximize the impact the Integrated Production department has on the final product. Served as an advisor to agency management on all matters related to the SAG/AFTRA Commercials Contract. Responsible for vendor contracting, licensing, SAG/AFTRA compliance, risk assessment, insurance requirements and policies, and rights management. Provided agency-wide training on advertising law, intellectual property and talent contracting. Show less
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Vice President/Director of Business Affairs
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Jan 2003 - May 2005
Developed a department within the agency to provide business, contractual and budget management support for broadcast and interactive production. Responsible for all talent negotiation, contracting & residual billing. Managed estimating, vendor contracting, licensing and legal clearances for all broadcast/digital productions. In addition, created and maintained agency's asset management tracking system.
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Vice President/Director of Broadcast Production
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1995 - 2003
Worked as an integral part of the creative team during the formative years of the agency as it began its mission of creative and cultural revolution. Collaborated with internal production staff and creative department to produce all broadcast, video and radio materials for a growing agency. Recruited and supervised all producers. Created partnerships with external production companies/facilities.Developed in-house digital editing capabilities to create efficiencies and drive revenue.
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Broadcast Producer
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1988 - 1995
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Education
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Florida State University
Bachelor’s Degree, Literature -
University of Miami
Certification, Human Resources Management