Experience

Leverage10

• United States
• Advertising Services
• 1 - 100 Employee

• Partner-South Central Region

  • Jan 2020 - Present

  Leverage 10 is a leading-edge media strategy and planning agency with partners, like myself, that have 30+ years of experience on the broadcast and digital side of the business giving us tremendous leverage for our clients. When you hire us to handle any or all of your marketing needs, we know how to leverage so YOU win! The Leverage 10 system makes small businesses bigger and big businesses better! Leverage 10 is a leading-edge media strategy and planning agency with partners, like myself, that have 30+ years of experience on the broadcast and digital side of the business giving us tremendous leverage for our clients. When you hire us to handle any or all of your marketing needs, we know how to leverage so YOU win! The Leverage 10 system makes small businesses bigger and big businesses better!



Self-Employed

• Real Estate
• 1 - 100 Employee

• Marketing Strategist

  • Oct 2019 - Present



CW33

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Station Manager

  • May 2017 - Sep 2019

  Oversee daily operation of our television and digital platforms; including the execution of short and long range business plan. In this role, responsible for driving revenue and ratings growth through innovation and problem-solving while creating an environment of collaboration, customer focus and a want to win spirit.

• Director of Sales

  • Aug 2014 - May 2017

  Lead a team of Account Executives, Sales Managers and support team with the primary goal of developing, implementing and achieving desired marketing results for our advertising partners with our multi-media platforms. Responsibilities include effective yield management, growing market share and achieving all set revenue goals through effective inventory management, training and solution-based thinking.



KENS 5

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Sales

  • Sep 2011 - Jul 2014

  As Director of Sales for KENS 5, I led a sales team who's primary goal was the development and execution of successful marketing plans for our advertising partners via a broad range of platforms inside the television and digital mediums. Responsibilities included growing market share by achieving all set revneue goals through effective inventory management and training. As Director of Sales for KENS 5, I led a sales team who's primary goal was the development and execution of successful marketing plans for our advertising partners via a broad range of platforms inside the television and digital mediums. Responsibilities included growing market share by achieving all set revneue goals through effective inventory management and training.



WFAA-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Director of Local Sales

  • Feb 2008 - Sep 2011

  Led a local sales team inlcuding Account Executives and Local Sales Managers to ensure revenue goals were achieved. Oversaw special projects and initiatives to also help drive local sales achievement. Led a local sales team inlcuding Account Executives and Local Sales Managers to ensure revenue goals were achieved. Oversaw special projects and initiatives to also help drive local sales achievement.



KENS-TV

• Canada

• Director of Local Sales

  • Mar 1997 - Jan 2008

  Responsible for leading a team of local Account Executives to ensure the best strategy and marketing plans are implemented for our local advertising partners and achieving local revenue goals. Responsible for leading a team of local Account Executives to ensure the best strategy and marketing plans are implemented for our local advertising partners and achieving local revenue goals.



KRRT-TV, River City Broadcasting, Sinclair Broadcasting

• Local Sales Manager

  • Apr 1996 - Mar 1997



KABB-TV, Alamo Broadcasting, River City Broadcasting

• Local Account Executive

  • Jan 1988 - Apr 1996