Sara Flynn

Director New Product Planning and Development at MPL Brands
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US

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Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Director New Product Planning and Development
      • Oct 2021 - Present

  • Dot Beauty Consulting
    • San Francisco Bay Area
    • Owner
      • Jun 2017 - Present

      Full service beauty product development and consulting, from brand ideation to launch. Services include product positioning, market analysis, new product briefs, benchmarking, CMO/formulation selection, packaging sourcing and development, production. Also includes preparing COGs, BOMs, investment cost analysis, and operations setup for successful fulfillment through distribution channels. Full service beauty product development and consulting, from brand ideation to launch. Services include product positioning, market analysis, new product briefs, benchmarking, CMO/formulation selection, packaging sourcing and development, production. Also includes preparing COGs, BOMs, investment cost analysis, and operations setup for successful fulfillment through distribution channels.

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Manager, New Product Development and Operations
      • Jan 2017 - Jun 2017

      Senior Manager, New Product Development and Operations for BIOSSANCE, a biotech based skincare brand, focused on safe, sustainable, and effective products. Reporting to the SVP of Personal Care, responsibilities include leading strategy and execution for all phases of new product development and operations for new product launches. In addition to developing and executing new formula, packaging and finished good production, lead the business and financial directives for BIOSSANCE brand by analyzing the financial impact of design and strategy for industrialization and gaining support with SVP and Creative, Marketing, and Sales leads to support best business decisions and ROI. Lead product sampling strategy to determine highest impact return for investment. Lead acceleration of replenishment strategy and execution to support “unprecedented” launch at Sephora and Sephora.com. • Directed, developed, executed and launched 5+ redeveloped BIOSSANCE SKUs into Sephora in Y2 of brand, 32 stores with an additional 47 stores by end of 2017.• Total retail sales increased by more than 50% at mid-Q2 vs all of 2016 retail sales, with growth projections 10M sales by end of year.• Products continue to surpass internal and Sephora generated forecast, with two rated “Number 1” products in Eye and Face Oil categories.• All 5 BIOSSANCE SKUs currently in the top 15 products rated at Sephora.com.• Executed launch into “Scouted by Sephora” at all 300+ Sephora stores, starting May 2017.• Nominated for BeautyID Awards for Packaging Innovation: Sustainability.• Recent features in online Good Housekeeping “This Dark Circle-Busting Eye Cream Keeps Selling Out”, The Zoe Report and In Style “Sephora Can’t Keep this Eye Cream in Stock”, Refinery 29 “8 Skincare Routines Based on How Much Time you Have”. Show less

    • Manager, New Product Development
      • Nov 2015 - Jan 2017

      Product Development Manager for biotech based skincare brand. Responsibilities include managing all phases of new product development for new product launches. Includes formulation development with contract manufacturers, ingredient assessment, and approval process for new formula. Also includes packaging development, integration of primary package with formula, testing procedures for formula with package integration, and developing unique sustainable primary and secondary packages. Managing cost of goods and margins, project management for all aspects of development for on time launch. Leading and executing all internal operational activities to set up new brand, including regulatory, safety, clinical testing, quality assurance, BOM/part setup, inventory management, sourcing, purchasing negotiation, procurement, and process engineering.• Launched 9+ SKUs in Y1 of brand.• Directing all product development and operations starting Q1 2016, including financial and product offering strategy.• Directing and executing redevelopment of BIOSSANCE brand (primary/secondary components and finished good production) to secure Sephora contract, with market ready in less than 17 weeks. Show less

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Package Development Engineer - Global New Products
      • Jan 2012 - Oct 2015

      Packaging Development Engineer for an innovative, global cosmetic company. Responsibilities include planning and directing activities concerned with design and development of cosmetic packaging, analyzing engineering drawings and specifications, and industrializing the production of components, primarily sourced in Asia. Includes consulting with Marketing and Art departments on component design and functionality to meet directives, presenting innovative solutions of materials to integrate with cosmetic product and consulting with Purchasing and Production departments to control costs and production feasibility. • Highly involved with Product Innovation team in proposing ideas as a consumer lead user while offering technical solutions.• Technical lead in sourcing with new suppliers for sampling projects that provides innovative technical and marketing solutions.• Engineered and developed the primary and secondary packaging for Benefit’s largest product launch (Roller Lash) to date (2.5+ million units launch, $85+ million in Y1 sales revenue). Show less

    • Project Manager - Global New Products
      • Dec 2009 - Jan 2012

      Project Manager in the Global New Project Launches Group for a fast-paced, dynamic, rapidly growing cosmetic company. Responsibilities include preparing integrated timelines and managing launch for 50+ new projects yearly. Includes managing collaborative Operations Department to successfully launch new products with over a million unit launch demand. • Prepare updated BMPs for the Global New Project Launch Group for expanding operations and increasingly complex launches.• Manage Associate Project Managers. • Lead “Special Projects” initiatives that require complex planning and execution as outliers to traditional operations procedure. Show less

    • Associate Project Manager - Global New Products
      • Nov 2008 - Dec 2009

      Associate Project Manager for cosmetics company. Responsibilities include managing and facilitating bulk batch pilot scale-ups and pre-production line trials and successfully managing new project launches. • Responsible for creating BMP for pilot process and concurrently managed 30+ pilots and 10+ new project launches. • Implemented WBS using Microsoft Project for “A launch” critical path schedules. • Developed and implemented yearly pilot budget and achieved targets.

    • Project Engineer Manager
      • Jan 2007 - Sep 2008

      Project Engineer Manager for a consultant engineering development firm. Responsibilities include managing multimillion dollar subdivisions, site plans, and utility projects. Handled client relations, design and review of engineering projects, approvals from multiple government entities, budgets, schedules, and technical writing. • Supported design and secured approvals for construction on development projects. • Provided latest codes, standards, and ordinances to engineering staff. • Implemented Microsoft Project for engineering and construction schedules. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Prospect Development, Student Assistant II
      • Jun 2005 - Dec 2006

      Student assistant with responsibilities including daily maintenance and updates of the campus wide fundraising database, prospect research, administrative responsibilities, and technical writing projects. • Created donor “trading cards” used by fundraising staff as a tool to quickly identify prospective donors. • Created database user manuals to train staff. Student assistant with responsibilities including daily maintenance and updates of the campus wide fundraising database, prospect research, administrative responsibilities, and technical writing projects. • Created donor “trading cards” used by fundraising staff as a tool to quickly identify prospective donors. • Created database user manuals to train staff.

    • Civil Engineer Intern
      • Jun 2006 - Aug 2006

      Civil Engineer Intern with responsibilities including engineering report for Municipal Utility District creation, drawing markups and review, administrative responsibilities, research, and project site study. • Assisted Principal Engineer in developing initial design and layout of utilities and roadways for 1,000 acre subdivision. • Calculated quantity take offs (QTOs) for project budgets and created and maintained project schedules. Civil Engineer Intern with responsibilities including engineering report for Municipal Utility District creation, drawing markups and review, administrative responsibilities, research, and project site study. • Assisted Principal Engineer in developing initial design and layout of utilities and roadways for 1,000 acre subdivision. • Calculated quantity take offs (QTOs) for project budgets and created and maintained project schedules.

Education

  • University of California, Berkeley
    BS, Civil Engineering
    2002 - 2006
  • Penn State University
    MBA
    2011 - 2013

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