Sara Fitzpatrick

School Psychologist at SOUTH WASHINGTON COUNTY SCHOOL DIST
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Google Analytics
    Google
    Dec, 2017
    - Oct, 2024
  • Google AdWords Search
    Google
    Jan, 2018
    - Oct, 2024

Experience

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • School Psychologist
      • Aug 2022 - Present
    • Canada
    • Education Administration Programs
    • 100 - 200 Employee
    • Licensed Substitute Teacher
      • Oct 2019 - Present
    • United States
    • Marketing Services
    • 700 & Above Employee
    • Paid Search Coordinator
      • Apr 2019 - Aug 2019

      • SEO & SEM marketing plans including: competitive analysis, keyword research, site structure enhancements and content development.• Adjusted target bid strategies and campaign budgets according to various measures of performance over time.• Worked cross-functionally in order to plan and execute holistic campaigns to achieve a variety of client (Bissell, Belize Tourism Board, Commerce Bank, Discover Boating, Bauer Hockey) goals; referrals, sales, and engagement.

    • Associate Search Strategist
      • Jun 2017 - Apr 2019

      • Analyzed campaign data from Google Analytics and Google Ads to provide insights for website optimization.• Wrote ad copy for client brands to inform consumers of the details and benefits of their products and services.• Managed the monthly billing process for clients through Google, Marin, Facebook, and Bing. • Worked with an array of web page and keyword analysis tools to improve page rank and SERP rankings.

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Marketing Consultant
      • Sep 2016 - Mar 2017

      • Create informational iMovie product videos for Fortune 500 retail business partner websites to comply with international requirements. • Utilize Photoshop to edit new product photos and update product images for Amazon and Home Depot retail websites.• Design new product website pages to inform consumers of features and benefits on Amazon webpages. • Develop and execute competitive analysis on international and domestic product lines for in-house and competitor products.

    • Retail Sales and Marketing Intern
      • May 2016 - Aug 2016

      •Planned focus group questions; moderated group and developed insights on proposed packaging for new line of power products.•Created promotional product videos for retail websites and tradeshows in order to drive sales and educate consumers.•Developed messaging, visual graphics, and package design for a new product launch.•Demonstrated and trained consumers and store associates on Toro products in order to gain user insights.

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Program Assistant
      • Sep 2014 - Dec 2015

      •Coordinated 45-60 student appointments for eight undergraduate advisors. •Professionally and efficiently managed incoming telephone requests and inquiries to ensure client satisfaction. •Executed logistics of the Undergraduate Program by updating and maintaining accurate student records. •Coordinated 45-60 student appointments for eight undergraduate advisors. •Professionally and efficiently managed incoming telephone requests and inquiries to ensure client satisfaction. •Executed logistics of the Undergraduate Program by updating and maintaining accurate student records.

    • Consumer Brand Intern
      • May 2015 - Aug 2015

      •Conducted external market research to provide insight on competitor offerings nationwide. •Revised and updated consumer facing materials for Starkey brands. •Supported corporate marketing by assisting with blog content and social posts. •Assisted with the production of consumer video testimonials to reach a wider audience. •Evaluated over 300 B2B websites and provided recommendations to improve effectiveness and appeal. •Conducted external market research to provide insight on competitor offerings nationwide. •Revised and updated consumer facing materials for Starkey brands. •Supported corporate marketing by assisting with blog content and social posts. •Assisted with the production of consumer video testimonials to reach a wider audience. •Evaluated over 300 B2B websites and provided recommendations to improve effectiveness and appeal.

    • Medical Practices
    • 1 - 100 Employee
    • Teacher's Assistant
      • May 2014 - Aug 2014

      •Supervised and interacted with up to 20 children to maintain a positive and fun environment. •Demonstrated flexibility by participating in various classrooms daily. •Collaborated with teachers to organize learning material and help students grow. •Supervised and interacted with up to 20 children to maintain a positive and fun environment. •Demonstrated flexibility by participating in various classrooms daily. •Collaborated with teachers to organize learning material and help students grow.

    • United States
    • Retail Apparel and Fashion
    • Marketing Assistant / Sales Associate
      • Nov 2012 - Aug 2014

      •Provided input to merchandise ordering and priced merchandise for sale. •Updated store marketing displays and maintained store appearance. •Greeted and assisted 75 customers each day with gift selection and specialty requests in a boutique setting. •Processed cash and credit card sales efficiently. •Provided input to merchandise ordering and priced merchandise for sale. •Updated store marketing displays and maintained store appearance. •Greeted and assisted 75 customers each day with gift selection and specialty requests in a boutique setting. •Processed cash and credit card sales efficiently.

Education

  • University of Wisconsin-Madison
    Educational Specialist's Degree in School Psychology
    2022 - 2023
  • University of Wisconsin-Madison
    Master of Science in Educational Psychology
    2020 - 2022
  • University of Minnesota - Carlson School of Management
    Bachelor of Science in Business, Major: Marketing | Minors: Psychology & Graphic Design
    2013 - 2017
  • Eden Prairie High School
    2009 - 2013

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