Experience

Aesthetix CRM

• United States
• Software Development
• 1 - 100 Employee

• Co-Founder, Director of Customer Experience

  • Jan 2023 - Present

  Aesthetix CRM is the first HIPAA-compliant, all-in-one CRM for medical spas, plastic surgeons, and other aesthetic practices. Aesthetix CRM helps convert more leads to patients through workflow automation, email marketing, SMS marketing, live chat, deals & pipelines, analytics & reporting, and so much more! Get a demo today to see how Aesthetix CRM can take your practice to the next level.



Cargo

• United States
• Advertising Services
• 500 - 600 Employee

• Lenovo Strategic Account Supervisor

  • May 2021 - Apr 2023

  Greenville, South Carolina, United States • Lead agency relationship for Lenovo global accounts including SMB, eComm, Channel, Services, and Software • Orchestrate global marketing campaigns with a heavy emphasis on video, social, email, and web experience • Executed the WW eComm mid-funnel campaign delivering market-ready digital media assets to Geos for global activation driving increased registrations of SMB customers • Launched the global Lenovo 360 partner framework positioned on an outcome-based solutions sales… Show more • Lead agency relationship for Lenovo global accounts including SMB, eComm, Channel, Services, and Software • Orchestrate global marketing campaigns with a heavy emphasis on video, social, email, and web experience • Executed the WW eComm mid-funnel campaign delivering market-ready digital media assets to Geos for global activation driving increased registrations of SMB customers • Launched the global Lenovo 360 partner framework positioned on an outcome-based solutions sales model • Spearheaded the first dedicated visuals and accessories channel campaign increasing through-partner sales in NA by 205% • Streamlined global and regional Lenovo marketing campaigns through strategic prioritization of OEM and alliance partner business objectives • Implemented agency compliance approval processes to improve Lenovo partner guidelines adherence and funding reimbursement

• Client Engagement Manager

  • Sep 2019 - May 2021

  Greenville, South Carolina Area • Managed the Lenovo client for NA SMB and Channel segment marketing programs • Leveraged market research and first-party data to develop customer journeys and personas that informed measurable B2B marketing strategies • Implemented digital media programs with annual budgets over $10M that exceeded KPIs for brand lift and demand generation • Increased NA channel partner engagement by over 300% via communication mediums such as podcasts, videos, and virtual events • Generated… Show more • Managed the Lenovo client for NA SMB and Channel segment marketing programs • Leveraged market research and first-party data to develop customer journeys and personas that informed measurable B2B marketing strategies • Implemented digital media programs with annual budgets over $10M that exceeded KPIs for brand lift and demand generation • Increased NA channel partner engagement by over 300% via communication mediums such as podcasts, videos, and virtual events • Generated awareness and leads via corporate sponsorships and events • Strategized a customer retention program for Lenovo SMB CA that engaged top customers and increased upsell/cross-sell opportunities for regional sales teams • Directed creative development for all content marketing assets



NAPCO Media

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Strategy & Business Development Manager

  • Oct 2018 - Oct 2019

  Greater Philadelphia Area • Managed media campaigns and event sponsorship deliverables for key clients that exceeded internal revenue targets • Generated nearly $1 million in additional revenue through digital marketing and event sales • Created a weekly video series (POW: Package of the Week) covering industry trends and featuring sponsored client content; produced 30 episodes: https://www.packagingimpressions.com/video/package-of-the-week • Communicated client needs with internal teams to ensure effective… Show more • Managed media campaigns and event sponsorship deliverables for key clients that exceeded internal revenue targets • Generated nearly $1 million in additional revenue through digital marketing and event sales • Created a weekly video series (POW: Package of the Week) covering industry trends and featuring sponsored client content; produced 30 episodes: https://www.packagingimpressions.com/video/package-of-the-week • Communicated client needs with internal teams to ensure effective allocation of budget to achieve marketing goals • Assisted with the renowned rebrand of a 65 year-old publication in the packaging industry (packagePRINTING --> Packaging Impressions) • Launched a new industry tradeshow (PRINTING United) to the market and successfully sold out exhibit space totaling more than 325,000 sq. ft. • Planned an experiential 4,000 sq. ft. exhibit and coordinated 10+ sponsors • Delivered presentations on packaging trends to brand owners (i.e. Mondelez International) and packaging providers (i.e. Hood Container) Show less



The Packaging School

• United States
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Managing Director

  • Nov 2015 - Oct 2018

  Greenville, SC • Led an online school from launch to 2,300 professional learners • Managed a team of multimedia creatives, packaging instructors, marketing associates, and customer service representatives • Developed a scalable content creation process that produced 50+ online courses including an accredited curriculum from Clemson University • Strategized and implemented an omnichannel marketing program to build brand awareness for a startup that resulted in tremendous revenue from consumer… Show more • Led an online school from launch to 2,300 professional learners • Managed a team of multimedia creatives, packaging instructors, marketing associates, and customer service representatives • Developed a scalable content creation process that produced 50+ online courses including an accredited curriculum from Clemson University • Strategized and implemented an omnichannel marketing program to build brand awareness for a startup that resulted in tremendous revenue from consumer packaged goods brands, packaging converters, contract manufacturers, and OEMs • Monitored corporate client communications and monthly billing • Presented at 15+ industry conferences and trade shows across the United States and Canada 》EastPack | New York, NY | June 2018 》LuxePack | New York, NY | May 2018 》NPE, The Plastics Show | Orlando, FL | May 2018 》BevTech | Albuquerque, NM | April 2018 》The Packaging Conference | Orlando, FL | February 2018 》Packaging That Sells | Chicago, IL | October 2017 》Automotive Packaging Summit | Greenville, SC | October 2017 》Pack Expo | Las Vegas, NV | September 2017 》AICC Designer Lab | Las Vegas, NV | September 2017 》NextPack | Atlanta, GA | April 2017 》Graphics of the Americas | Miami, FL | February 2017 》PackEx | Montreal, QC | November 2016 》EastPack | New York, NY | June 2016 》Graphics of the Americas | Miami, FL | February 2016 》WestPack | Anaheim, CA | January 2016 Show less



Solid Gold Pet (part of H&H Group)

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Communications Manager

  • May 2015 - Nov 2015

  Greenville, South Carolina • Collaborated with cross-functional teams including marketing, operations, sales, and finance to deliver on brand equity, net revenue, and customer satisfaction • Analyzed pet industry data using IRI that led to insights for new marketing strategies and innovative product development • Managed state and federal compliance for 80+ pet product SKUs • Planned industry trade shows with booth activations for new product launches and re-branding communications • Organized field sales… Show more • Collaborated with cross-functional teams including marketing, operations, sales, and finance to deliver on brand equity, net revenue, and customer satisfaction • Analyzed pet industry data using IRI that led to insights for new marketing strategies and innovative product development • Managed state and federal compliance for 80+ pet product SKUs • Planned industry trade shows with booth activations for new product launches and re-branding communications • Organized field sales kits with samples and presentations

• Consumer Engagement Specialist

  • Jul 2014 - May 2015

  Greenville, SC • Social media community manager - Facebook, Twitter, Instagram, Pinterest, LinkedIn • Increased Facebook audience by over 300% in 3 months • Developed a social SWOT analysis that pinpointed a strategy for Solid Gold to develop a distinctive voice from competitors and resonate with potential new customers on social media. • Launched the Pinterest, LinkedIn, and YouTube accounts • Cultivated holistic knowledge base for animal well-being and content marketing • Product specialist… Show more • Social media community manager - Facebook, Twitter, Instagram, Pinterest, LinkedIn • Increased Facebook audience by over 300% in 3 months • Developed a social SWOT analysis that pinpointed a strategy for Solid Gold to develop a distinctive voice from competitors and resonate with potential new customers on social media. • Launched the Pinterest, LinkedIn, and YouTube accounts • Cultivated holistic knowledge base for animal well-being and content marketing • Product specialist on Solid Gold lines of holistic pet nutrition products • Planned and promoted brand products at trade shows such as SuperZoo 2014 and Super Pet Expo 2015



Package InSight by Quad

• United States
• Packaging & Containers
• 1 - 100 Employee

• Innovation Project Coordinator

  • Oct 2014 - Apr 2015

  Clemson, South Carolina • Developed a repeatable process for facilitating brainstorming sessions on new product/package design concepts (brain writing, SCAMPER, idea grouping) • Facilitated brainstorming sessions with millennials on college campuses (Clemson, Cal-Poly) • Generated hundreds of unique ideas that lead to the development of an innovative (smart + user friendly) beverage carton • Implemented Package InSight’s first content strategy and editorial calendar for inbound marketing communications… Show more • Developed a repeatable process for facilitating brainstorming sessions on new product/package design concepts (brain writing, SCAMPER, idea grouping) • Facilitated brainstorming sessions with millennials on college campuses (Clemson, Cal-Poly) • Generated hundreds of unique ideas that lead to the development of an innovative (smart + user friendly) beverage carton • Implemented Package InSight’s first content strategy and editorial calendar for inbound marketing communications • Attended Pack Expo 2014 and cultivated 75+ new leads walking the show contributing to new sales Show less



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Innovation Research Consultant

  • Jan 2014 - Dec 2014

  Clemson University and Greenville ONE • Worked with over 10 technology-oriented startups at three business accelerators in South Carolina. • Conducted market, intellectual property, financial and legal research in the sectors of energy, life sciences and health care, transportation, advanced materials, agricultural and construction. • Created numerous business intelligence reports with strategic insights found from LexisNexis, Mintel, Mergent, ESRI, Google Patent and other online databases. • Managed simultaneous… Show more • Worked with over 10 technology-oriented startups at three business accelerators in South Carolina. • Conducted market, intellectual property, financial and legal research in the sectors of energy, life sciences and health care, transportation, advanced materials, agricultural and construction. • Created numerous business intelligence reports with strategic insights found from LexisNexis, Mintel, Mergent, ESRI, Google Patent and other online databases. • Managed simultaneous projects for various clients. Self-managed and led team members towards the end goal by the deadline. • Constantly evaluated working processes, such as project management software, and implemented changes as necessary for improvement. • Fostered client relationships through weekly teleconferencing. • Cultivated entrepreneurship throughout South Carolina. Learn more in my reflection that was featured in the inaugural edition of Clemson's Professional Internships magazine. (see below)

• Supplemental Instruction Leader

  • Aug 2012 - Dec 2013

  Clemson, SC • Facilitated bi-weekly study sessions for Managerial Accounting and Business Calculus courses • 200% increase in attendance over the course of a semester • Received the College Reading & Learning Association Tutoring Certificate • Incorporated higher levels of thinking (Bloom's taxonomy) in sessions to increase understanding • Maintained professional work/academic relationships with students and professors



Post No Bills, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Promotions Assistant

  • May 2013 - Aug 2013

  The Vista Columbia, SC • Assisted in the construction of a social media calendar for the SC State Fair • Designed and executed a promotional booth for the SC State Fair used at festivals around Columbia • Assembled an engaging press release for the SC State Fair 2013 Pepsi Grandstand Lineup • Assisted in the essential launch of First Citizens Cafe • Sourced 2013 ESPYS experiential decor • Assisted with the development of custom Iron Man 3 apparel for Comic-con • Quoted large quantity of… Show more • Assisted in the construction of a social media calendar for the SC State Fair • Designed and executed a promotional booth for the SC State Fair used at festivals around Columbia • Assembled an engaging press release for the SC State Fair 2013 Pepsi Grandstand Lineup • Assisted in the essential launch of First Citizens Cafe • Sourced 2013 ESPYS experiential decor • Assisted with the development of custom Iron Man 3 apparel for Comic-con • Quoted large quantity of giveaways with overseas manufacturers for D23 (Disney's consumer version of Comic-Con) • Produced a standout direct mail marketing piece for Colonial Life • Used ESP software to research creative promotional products • Maintained client relationships within PNB's University Division Show less