Experience

ANDERSON Advertising & Public Relations

• Creative Director



FREELANCE

• Freelance Creative Direction & Strategy, Brand Consulting, Graphic Design

  • Aug 2007 - Present

  Currently seeking new freelance opportunities and/or contract work.



ANDERSON Advertising & Public Relations

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Jun 2021 - Apr 2022



The Joint Chiropractic

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Director, Brand & Creative

  • Feb 2020 - Jun 2021

  Scottsdale Responsible for creative direction of largest promotion in company history. Established brand and creative strategy positioning The Joint as Friends In Health to continue operating an essential healthcare service throughout COVID-19. Developed and executed first enterprise-level digital conference. Managed production and fulfillment partner, Prisma, as key account holder for 600 corporate and franchise clinics’ creative needs nationwide. Managed brand and creative budget National Marketing… Show more Responsible for creative direction of largest promotion in company history. Established brand and creative strategy positioning The Joint as Friends In Health to continue operating an essential healthcare service throughout COVID-19. Developed and executed first enterprise-level digital conference. Managed production and fulfillment partner, Prisma, as key account holder for 600 corporate and franchise clinics’ creative needs nationwide. Managed brand and creative budget National Marketing Fund. Executed seasonal, promotional, and integrated campaigns across multiple mediums and channels. Show less



Insight

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Brand Manager

  • Sep 2019 - Feb 2020

  Responsible for the integration and alignment of PCM acquired brands to Insight Enterprise’s brand architecture, strategy, and solution area portfolio of Connected Workforce, Cloud and Data Center Transformation, Supply Chain Optimization, and Digital Innovation. (Adding $2B in sales and $70M cost synergies by 2021). Lead concept to execution of fully integrated brand campaigns across enterprise, mid-market, and small business audiences.



Quicken Loans

• United States
• Financial Services
• 700 & Above Employee

• Creative Strategy Team Leader, Associate Creative Director

  • May 2017 - Sep 2019

  Detroit, MI Responsible for the $1B launch of Rocket Mortgage by Quicken Loans rebrand in partnership with Lippincott. Analyzed brand architecture while directing and creating visual identity, voice and tone, and sonic identity style guides. Oversaw and directed fully integrated campaigns as large as Super Bowl. Provided creative direction and strategy for B2C, B2B, Employer and Community audiences across Rocket portfolio of companies. Led and mentored creative strategists, partner agencies and… Show more Responsible for the $1B launch of Rocket Mortgage by Quicken Loans rebrand in partnership with Lippincott. Analyzed brand architecture while directing and creating visual identity, voice and tone, and sonic identity style guides. Oversaw and directed fully integrated campaigns as large as Super Bowl. Provided creative direction and strategy for B2C, B2B, Employer and Community audiences across Rocket portfolio of companies. Led and mentored creative strategists, partner agencies and freelancers. Collaborated with legal, product, research, UX/UI, and technology teams to develop insight-led solutions supported by analytics. Regularly owned pitches and persuasively sold to c-suite executives. Led strategic thought conversations to uncover new business opportunities; inspired and motivated executive leadership. Held key creative strategy role as a part of the Brand Leadership Team.

• Creative Strategist

  • Oct 2016 - May 2017

  Detroit, Michigan



Arizona Diamondbacks

• United States
• Spectator Sports
• 400 - 500 Employee

• Manager Creative Services

  • Nov 2014 - Oct 2016

  Responsible for the 2016 re-brand of the Arizona Diamondbacks. Collaborated with large consumer brands such as MLB, NHL, Nike, New Era, Majestic, and Stance. Established ballpark branding for Chase Field. Pitched, developed and implemented integrated annual marketing campaigns. Responsible for creative direction on broadcast campaigns. Provided leadership to to production-based creatives, freelancers and partner agencies. Extended ideation of promotional items to design. Managed digital assets… Show more Responsible for the 2016 re-brand of the Arizona Diamondbacks. Collaborated with large consumer brands such as MLB, NHL, Nike, New Era, Majestic, and Stance. Established ballpark branding for Chase Field. Pitched, developed and implemented integrated annual marketing campaigns. Responsible for creative direction on broadcast campaigns. Provided leadership to to production-based creatives, freelancers and partner agencies. Extended ideation of promotional items to design. Managed digital assets for in-game, web and outdoor media. Designed cross-channel social media campaigns with proven growth and activation. Show less



Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Graphic Design Principal

  • Apr 2012 - Nov 2014

  Tempe, AZ Pushed conventional boundaries of art direction while keeping team current on innovations and best practices in the fields of design. Responsible for conceptual thinking, design, production and working with internal teams, clients and partners, as well as external vendors, to see projects through completion. Provided mentorship and guidance to junior designers, interns and freelancers. Key academic clients included but are not limited to Athletics (21 revenue-generating sports), Public… Show more Pushed conventional boundaries of art direction while keeping team current on innovations and best practices in the fields of design. Responsible for conceptual thinking, design, production and working with internal teams, clients and partners, as well as external vendors, to see projects through completion. Provided mentorship and guidance to junior designers, interns and freelancers. Key academic clients included but are not limited to Athletics (21 revenue-generating sports), Public Relations, Alumni Association, Office of the President, Research and Technology. Show less



Phillips Service Industries, Inc.

• United States
• Defense and Space Manufacturing
• 1 - 100 Employee

• Graphic Designer

  • Apr 2011 - Apr 2012

  Livonia, MI