Experience

American Marketing Association – UCSB

• United States
• Advertising Services
• 1 - 100 Employee

• • Jun 2022 - Present

  - Organize and spearhead large team-based projects and workshops for the UCSB AMA chapter, such as the 2022 AMA National Case Competition and SeaVees Brand Strategy Campaign- Reoptimized club’s outreach strategy by connecting with companies and other UCSB organizations to promote AMA, its values, and opportunities to gain market and brand strategy experience- Increased project member retention and participation by allowing team leads, of which we interviewed, to manage them

• • Oct 2022 - Dec 2022

  - Led and organized the 3-month project involving 55 members, interviewing team leads (research/strategy and creative) to help with the management and assisting in workshops to prepare participants for the case competition- Created a 35-page case study of a 3-year marketing plan with the goal of increasing subscription rates among university and community college students with a budget of $4 million a year. Researched market trends, industries, competitors, and target audiences; used situational, SWOT, PESTLE, and data survey analysis; and proposed 2 marketing strategies/tactics, value propositions, and social media assets.- Placed Honorable Mention Show less

• • Apr 2022 - Jun 2022

  - Assessed primary and secondary research to identify market trends, consumer behavior among Gen Z and Millenials, sociographics, demographics, and competitive analysis using the SWOT method- Proposed recommendations for social media growth on TikTok, Instagram, YouTube, and Facebook



BruinLabs

• United States
• Higher Education
• 1 - 100 Employee

• Project Manager

  • Jun 2022 - Aug 2022

  - Won 3rd place in BruinLabs Startup Competition - Managed a team of five to create a 19-page pitch deck, devising an app that helps mitigate the problem of fast fashion waste by encouraging users to borrow clothes and gain outfit recommendations from those in the fashion community - Orchestrated weekly zoom meetings for entrepreneurship stages of ideation, consumer and market research, survey send-outs, minimum viable product creation, and pitch deck creation - Collaborated with other project managers to give feedback on each other's product Show less



American Marketing Association – UCSB

• United States
• Advertising Services
• 1 - 100 Employee

• 2021 National Collegiate Marketing Case Competition (Amazon Prime Student)

  • Sep 2021 - Dec 2021

  - Placed Semifinals against all chapters for the AMA National Collegiate Marketing Case Competition - Composed a 35-page case study to increase Amazon Prime Student subscription by researching Gen Z and Millenial buying patterns and social trends using content, situational, SWOT, and PESTLE analysis - Created content and marketing strategies to promote Prime benefits to target market demographics - Placed Semifinals against all chapters for the AMA National Collegiate Marketing Case Competition - Composed a 35-page case study to increase Amazon Prime Student subscription by researching Gen Z and Millenial buying patterns and social trends using content, situational, SWOT, and PESTLE analysis - Created content and marketing strategies to promote Prime benefits to target market demographics



California Public Interest Research Group Students (CALPIRG Students)

• Non-profit Organization Management
• 1 - 100 Employee

• 100% Renewable Energy Intern

  • Jan 2021 - Jun 2021

  - Targeted highly engaged students through various channels in order to drive petition signatures, donations, and volunteers through phone banking and grassrooting for 10+ hours every week - Lobbied in front of politicians to support bills like AB525 and SB617 to quicken the process of getting the entire University of California system to commit to 100% renewable energy - Targeted highly engaged students through various channels in order to drive petition signatures, donations, and volunteers through phone banking and grassrooting for 10+ hours every week - Lobbied in front of politicians to support bills like AB525 and SB617 to quicken the process of getting the entire University of California system to commit to 100% renewable energy



American Marketing Association – UCSB

• United States
• Advertising Services
• 1 - 100 Employee

• Google Ad-Grants Online Marketing Challenge

  • Jan 2021 - Mar 2021

  - Created and implemented two Google Ads campaigns with a $10,000 budget for a nonprofit company with a team of five, resulting in 3.3k impressions, 9.50% CTR, and 137 clicks over 8 weeks - Conducted keyword research for 50+ responsive search ads headlines to increase course and email sign-ups by analyzing company data and industry, using knowledge from Google Ads Search/Management certifications - Created and implemented two Google Ads campaigns with a $10,000 budget for a nonprofit company with a team of five, resulting in 3.3k impressions, 9.50% CTR, and 137 clicks over 8 weeks - Conducted keyword research for 50+ responsive search ads headlines to increase course and email sign-ups by analyzing company data and industry, using knowledge from Google Ads Search/Management certifications