Sara Byrne
Marketing & Fundraising Manager at Chime The National Charity for Deafness and Hearing Loss- Claim this Profile
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Bio
Celine Dee
Having worked very closely with Sara on the repositioning and rebrand of Bord na Móna, I found her to be one of the most insightful brand managers Ive had the pleasure to work with. She is a very creative marketeer, adept at problem solving and has a natural ability to influence and bring people with her. The rebrand of Bord na Móna was complex with senior stakeholders across the group that needed to be taken on the journey, and Sara’s stakeholder management and interpersonal skills were central to winning hears and minds across the business. Working in a small brand team, Sara managed multiple agencies from ATL to PR and Reputation, BTL to Brand and Activation, and she has a great ability to align all agency partners behind the brand challenges and address those challenges with fresh and innovative solutions. One of the reasons the entire team in RichardsDee loved working with her was her ability to translate insight into action driving the growth the business needed to see. The rebrand of Bord na Móna won a Transform Europe branding award, awards that recognise effectiveness, for moving the dial on all brand related metrics that Sara and the team developed pre rebrand. Sara is a pleasure to work with, nothing is an effort, there wasn’t a single meeting where we didn’t share a laugh. She’s the type of person that you want to work really hard for. Any businesses or brands that have the pleasure to work with her in the future should count themselves lucky.
Grainne Maguire
I've had the genuine pleasure of working with Sara through her years in Bord na Móna across a range of marketing activities and projects. Sara is a highly skilled and experienced Senior Brand Manager. She has consistently demonstrated a passion for marketing and very high levels of skill, talent and proficiency across brand marketing, public relations, advertising, strategy, corporate social responsibility, event management, internal communications, people management and project management. She is also highly skilled a budget planning and management. Sarah has a very positive influence on people and projects. She is a strategic thinker with an excellent tactical execution ability. She has an inherent creativity that adds huge value in all aspects of her work. She is a born team player with a positive and proactive outlook. She is an excellent people manager with a strong empathy and commitment to direct reports. She has a skill for developing people to their full potential. She has excellent communication skills at all levels in a company and also externally with agencies and customers. She is market, customer, and consumer-focused in her work and is research and insight driven in her approach. Sara is a huge asset to any marketing function or team and delivers significant value through her work and output.
Celine Dee
Having worked very closely with Sara on the repositioning and rebrand of Bord na Móna, I found her to be one of the most insightful brand managers Ive had the pleasure to work with. She is a very creative marketeer, adept at problem solving and has a natural ability to influence and bring people with her. The rebrand of Bord na Móna was complex with senior stakeholders across the group that needed to be taken on the journey, and Sara’s stakeholder management and interpersonal skills were central to winning hears and minds across the business. Working in a small brand team, Sara managed multiple agencies from ATL to PR and Reputation, BTL to Brand and Activation, and she has a great ability to align all agency partners behind the brand challenges and address those challenges with fresh and innovative solutions. One of the reasons the entire team in RichardsDee loved working with her was her ability to translate insight into action driving the growth the business needed to see. The rebrand of Bord na Móna won a Transform Europe branding award, awards that recognise effectiveness, for moving the dial on all brand related metrics that Sara and the team developed pre rebrand. Sara is a pleasure to work with, nothing is an effort, there wasn’t a single meeting where we didn’t share a laugh. She’s the type of person that you want to work really hard for. Any businesses or brands that have the pleasure to work with her in the future should count themselves lucky.
Grainne Maguire
I've had the genuine pleasure of working with Sara through her years in Bord na Móna across a range of marketing activities and projects. Sara is a highly skilled and experienced Senior Brand Manager. She has consistently demonstrated a passion for marketing and very high levels of skill, talent and proficiency across brand marketing, public relations, advertising, strategy, corporate social responsibility, event management, internal communications, people management and project management. She is also highly skilled a budget planning and management. Sarah has a very positive influence on people and projects. She is a strategic thinker with an excellent tactical execution ability. She has an inherent creativity that adds huge value in all aspects of her work. She is a born team player with a positive and proactive outlook. She is an excellent people manager with a strong empathy and commitment to direct reports. She has a skill for developing people to their full potential. She has excellent communication skills at all levels in a company and also externally with agencies and customers. She is market, customer, and consumer-focused in her work and is research and insight driven in her approach. Sara is a huge asset to any marketing function or team and delivers significant value through her work and output.
Celine Dee
Having worked very closely with Sara on the repositioning and rebrand of Bord na Móna, I found her to be one of the most insightful brand managers Ive had the pleasure to work with. She is a very creative marketeer, adept at problem solving and has a natural ability to influence and bring people with her. The rebrand of Bord na Móna was complex with senior stakeholders across the group that needed to be taken on the journey, and Sara’s stakeholder management and interpersonal skills were central to winning hears and minds across the business. Working in a small brand team, Sara managed multiple agencies from ATL to PR and Reputation, BTL to Brand and Activation, and she has a great ability to align all agency partners behind the brand challenges and address those challenges with fresh and innovative solutions. One of the reasons the entire team in RichardsDee loved working with her was her ability to translate insight into action driving the growth the business needed to see. The rebrand of Bord na Móna won a Transform Europe branding award, awards that recognise effectiveness, for moving the dial on all brand related metrics that Sara and the team developed pre rebrand. Sara is a pleasure to work with, nothing is an effort, there wasn’t a single meeting where we didn’t share a laugh. She’s the type of person that you want to work really hard for. Any businesses or brands that have the pleasure to work with her in the future should count themselves lucky.
Grainne Maguire
I've had the genuine pleasure of working with Sara through her years in Bord na Móna across a range of marketing activities and projects. Sara is a highly skilled and experienced Senior Brand Manager. She has consistently demonstrated a passion for marketing and very high levels of skill, talent and proficiency across brand marketing, public relations, advertising, strategy, corporate social responsibility, event management, internal communications, people management and project management. She is also highly skilled a budget planning and management. Sarah has a very positive influence on people and projects. She is a strategic thinker with an excellent tactical execution ability. She has an inherent creativity that adds huge value in all aspects of her work. She is a born team player with a positive and proactive outlook. She is an excellent people manager with a strong empathy and commitment to direct reports. She has a skill for developing people to their full potential. She has excellent communication skills at all levels in a company and also externally with agencies and customers. She is market, customer, and consumer-focused in her work and is research and insight driven in her approach. Sara is a huge asset to any marketing function or team and delivers significant value through her work and output.
Celine Dee
Having worked very closely with Sara on the repositioning and rebrand of Bord na Móna, I found her to be one of the most insightful brand managers Ive had the pleasure to work with. She is a very creative marketeer, adept at problem solving and has a natural ability to influence and bring people with her. The rebrand of Bord na Móna was complex with senior stakeholders across the group that needed to be taken on the journey, and Sara’s stakeholder management and interpersonal skills were central to winning hears and minds across the business. Working in a small brand team, Sara managed multiple agencies from ATL to PR and Reputation, BTL to Brand and Activation, and she has a great ability to align all agency partners behind the brand challenges and address those challenges with fresh and innovative solutions. One of the reasons the entire team in RichardsDee loved working with her was her ability to translate insight into action driving the growth the business needed to see. The rebrand of Bord na Móna won a Transform Europe branding award, awards that recognise effectiveness, for moving the dial on all brand related metrics that Sara and the team developed pre rebrand. Sara is a pleasure to work with, nothing is an effort, there wasn’t a single meeting where we didn’t share a laugh. She’s the type of person that you want to work really hard for. Any businesses or brands that have the pleasure to work with her in the future should count themselves lucky.
Grainne Maguire
I've had the genuine pleasure of working with Sara through her years in Bord na Móna across a range of marketing activities and projects. Sara is a highly skilled and experienced Senior Brand Manager. She has consistently demonstrated a passion for marketing and very high levels of skill, talent and proficiency across brand marketing, public relations, advertising, strategy, corporate social responsibility, event management, internal communications, people management and project management. She is also highly skilled a budget planning and management. Sarah has a very positive influence on people and projects. She is a strategic thinker with an excellent tactical execution ability. She has an inherent creativity that adds huge value in all aspects of her work. She is a born team player with a positive and proactive outlook. She is an excellent people manager with a strong empathy and commitment to direct reports. She has a skill for developing people to their full potential. She has excellent communication skills at all levels in a company and also externally with agencies and customers. She is market, customer, and consumer-focused in her work and is research and insight driven in her approach. Sara is a huge asset to any marketing function or team and delivers significant value through her work and output.
Experience
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Chime The National Charity for Deaf & Hard of Hearing People
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Ireland
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Non-profit Organizations
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1 - 100 Employee
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Marketing & Fundraising Manager
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Feb 2020 - Present
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Marketing Manager
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May 2019 - Feb 2020
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ICEP Europe - Institute of Child Education and Psychology
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Ireland
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Higher Education
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1 - 100 Employee
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Marketing & Communications Manager
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Dec 2018 - May 2019
Develop the Marketing and Communications strategy. Lead the digital marketing and social media activity, analytics reporting. Project management with cross functional teams. Lead the marketing and sales activation's. Embed the necessary processes, communications tools and IT infrastructure to deliver on marketing objectives. Develop the Marketing and Communications strategy. Lead the digital marketing and social media activity, analytics reporting. Project management with cross functional teams. Lead the marketing and sales activation's. Embed the necessary processes, communications tools and IT infrastructure to deliver on marketing objectives.
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Bord na Móna
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Ireland
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Renewable Energy Semiconductor Manufacturing
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400 - 500 Employee
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Senior Brand Manager
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May 2016 - Dec 2018
• Manage the marketing activities and associated brand plans in conjunction with 3rd party agencies • Liaise with external agencies to create, develop and implement the ATL and BTL campaign and manage the budget and timelines • Manage qualitative and quantities research projects including RepTrak and Brand Trackers while in campaign • Create and implement the new brand identity, brand guidelines and marketing collateral • Manage the in-house design team • Event and sponsorship management Manage the PR activity • Manage company events - Internal employee conferences, employee awards ceremony, brand launches and family events at our public amenity sites. • Manage internal marketing initiatives • Develop and execute all aspects of the Schools programme, Eco Rangers, which was been successfully rolled out across the country reaching over 50,000 pupils
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Bord na Móna
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Ireland
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Renewable Energy Semiconductor Manufacturing
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400 - 500 Employee
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Brand and Events Manager
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May 2014 - May 2015
Manage the brand experiential activity to support the Brand PlanManage both strategic and tactical brand activation - internal and external activation'sManage the PR activity to support the event activitySupport the Head of Marketing with the CSR strategy to support the company's reputationDevelop charity partnerships and fundraising initiatives
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Assistant Brand Manager
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Dec 2011 - May 2014
•Support the Marketing Manager in the implementing and execution of marketing projects •Development brand plan•Liaise with external agencies to create, develop and implement the ATL and BTL campaign •Coordinate with third party research agencies to conduct qualitative and quantitative research, •Manage and ensure timely delivery of all POS and associated marketing materials for events
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Marketing Assistant
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Aug 2008 - Dec 2011
• Coordinate the packaging process • Assisted with consumer research • Assist the sales team to developed the Trade Marketing plan• Developed Marketing collateral and trade Marketing materials • Supported the Commercial Manager with major events such as Bloom and trade show stands
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Hannover Fairs Australia
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Australia
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Events Services
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1 - 100 Employee
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Marketing Executive
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Jun 2007 - Jan 2008
I worked for Hannover Fairs while living in Australia. HFA are part of an international events company with parent company in Germany. They have 90 offices worldwide and run the largest Business Technology Trade Show in Australia. • Supported the Marketing Manager with the roll-out of advertising campaigns • Media planning for TV and Radio campaigns with third party agency. • Developed all marketing collateral • Managed the PR program with external agency partners • Daily creation and upload of fresh content as part of the Blogger Marketing Strategy • Liaise with in-house journalist to develop bi weekly content for business review
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TG4 PostTV
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Dublin
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TV Sales Executive
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May 2006 - Jun 2007
•Manage campaigns for agencies by booking appropriate airtime according to ratings. •Monitor and manage campaigns throughout the month including rating changes, date changes, budget changes or cancellations. •Presented at monthly agency meetings to brief them on the campaigns performance. •Liaised with agencies on a daily basis to report all changes in campaigns. I was responsible for fostering and maintaining a good relationship between the advertising agencies and ourselves. I was there first point of contact. •Filed all month bookings and reported directly to the account executive with my monthly performance report.
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Brand Ambassador
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Jan 2003 - Jun 2005
Worked as part of the promotional field team as a brand ambassador at various stages during college; Assist in setting up/de-rigging for events and promotional campaigns Manage and take responsibility for all criteria on site Collect/Drop back event and promotional equipment Responsible for the brand experience at events and connecting with customers. Worked as part of the promotional field team as a brand ambassador at various stages during college; Assist in setting up/de-rigging for events and promotional campaigns Manage and take responsibility for all criteria on site Collect/Drop back event and promotional equipment Responsible for the brand experience at events and connecting with customers.
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Education
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2002 - 2006
Technological University Dublin
Bachelor's degree, Marketing -
2017 - 2017
Institute of Project Management Ireland
Project Management, Level 8 -
2011 -
Digital Marketing Institute
Digital Marketing Diploma
Community
