Experience

Educational Federal Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Manager, Marketing Campaigns and Promotions

  • Mar 2017 - Present

  Miami-Fort Lauderdale Area • Manage the integration of strategic communications for all member-facing touchpoints including direct mail, newsletters, marketing material, website, online/mobile banking app, and television displays while ensuring brand consistency and increased brand recognition. • Create informative and compelling public-facing materials including media kits, brochures, direct mail pieces, campaign materials, electronic and print newsletters, disclosures, and other related marketing… Show more • Manage the integration of strategic communications for all member-facing touchpoints including direct mail, newsletters, marketing material, website, online/mobile banking app, and television displays while ensuring brand consistency and increased brand recognition. • Create informative and compelling public-facing materials including media kits, brochures, direct mail pieces, campaign materials, electronic and print newsletters, disclosures, and other related marketing materials. • Develop content for print, online and digital advertisements to ensure a captivating brand story. • Manage website content to ensure timely updates and the addition of new pages. • Liaise with vendors including website programmer, printers, mailing house, and designers to oversee the execution of projects. • Manage social media producer and financial literacy officer and review, edit, and provide direction for content produced by the team. KEY PROJECTS & ACCOMPLISHMENTS: ✭ Built the visual brand guidelines for rebranding from the ground up based on strategic marketing direction and brand story while translating and expanding brand standards cohesively into new and different mediums including online and mobile banking platforms. ✭ Led two website redesigns/rebranding, providing direction on logo, design layout, copy, iconography, images, and development of member-facing communications to introduce and provide instructional guidance before and after implementation. ✭ Provided creative direction for organization’s rebranding in April 2021, leveraging subject matter expert on design and content to facilitate an improved member experience resulting in the Credit Union receiving the 2021 Best Rebrand Diamond Award by the Credit Union National Association (CUNA). ✭ Managed emergency contact and branch closing communications, including during the COVID-19 pandemic. ✭ Ensured all printed materials were redesigned and printed within the new brand identity standards and on schedule.

• Copywriter | Designer

  • Feb 2008 - Mar 2017

  Miami-Fort Lauderdale Area • Created copy and designed graphics for a variety of marketing materials, communications, and digital platforms while maintaining brand identity standards and matching strategic direction. • Designed disclosures, card carrier art, card plastic art, email campaigns, print ads, internal and external signage, and business cards using Adobe Photoshop. • Provided updates to website copy for new promotions and introduction of new products and services. • Designed ads featured on branch… Show more • Created copy and designed graphics for a variety of marketing materials, communications, and digital platforms while maintaining brand identity standards and matching strategic direction. • Designed disclosures, card carrier art, card plastic art, email campaigns, print ads, internal and external signage, and business cards using Adobe Photoshop. • Provided updates to website copy for new promotions and introduction of new products and services. • Designed ads featured on branch lobby televisions and Online Banking and Mobile Banking platforms. • Wrote and edited content for all of the social media platforms to support marketing campaigns. • Created copy for on-hold messaging used by Contact Centers in both English and Spanish

• Copywriter

  • May 2005 - Feb 2008

  Miami-Fort Lauderdale Area • Developed copy for various communications including newsletter, brochures, inserts, emails and direct mail pieces. • Updated staff on important changes to disclosures and assisted other departments with projects that impacted brand standards. • Developed graphical content such as banners, posters, postcards, the newsletter, disclosures, and other mediums. • Developed technical mastery in Adobe Photoshop to increase efficiency in the delivery of design projects while reducing the… Show more • Developed copy for various communications including newsletter, brochures, inserts, emails and direct mail pieces. • Updated staff on important changes to disclosures and assisted other departments with projects that impacted brand standards. • Developed graphical content such as banners, posters, postcards, the newsletter, disclosures, and other mediums. • Developed technical mastery in Adobe Photoshop to increase efficiency in the delivery of design projects while reducing the cost.

• Teller | Floater

  • Jan 1993 - May 2005

  Miami-Fort Lauderdale Area • Specialized in branch customer experience through lobby management, transactional processing, and retail servicing interactions • Crossed trained to perform various duties including renting and admitting customers into safe deposit boxes, managing night depository, and lending products.