Sara Allen
Content Editor at Livewire Markets- Claim this Profile
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Bio
Credentials
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MarketingOne Mini-MBA in Marketing
WestpacJul, 2017- Nov, 2024
Experience
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Livewire Markets
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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Content Editor
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May 2022 - Present
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Global X ETFs AU
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Australia
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Investment Management
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1 - 100 Employee
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Head Of Content
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Dec 2019 - May 2022
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BT
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Australia
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Financial Services
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700 & Above Employee
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Content Creation Manager
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Nov 2016 - Dec 2019
Responsible for content strategy, development and execution across brand, investments, superannuation, insurance and advice for retail, business and institutional audiences of BT Financial Group. The role also includes administration of the digital hubs BT Insights and BT Professional, communications support for distribution channels such as newsletters and social media and SEO support.
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Marketing Manager
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Jan 2014 - Oct 2016
Responsibilities include development and execution of marketing strategy covering campaigns, communications, reporting and collateral initially for Advance Asset Management but now more broadly covering the business marketing aspect of BT Investment Solutions. My role has a heavy emphasis on communications and content ranging from editing articles from fund managers and economists to researching and drafting content myself.
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Apostle Asset Management
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Sydney, Australia
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Investment Communications Manager
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Jun 2013 - Jan 2014
Responsible for marketing materials and communications (including PR), fund reporting and performance updates via fact sheet and web, website maintenance, RFPs and coordination of the retail sales and marketing of the Dundas Partners investment strategy alongside Equity Trustees Ltd. Responsible for marketing materials and communications (including PR), fund reporting and performance updates via fact sheet and web, website maintenance, RFPs and coordination of the retail sales and marketing of the Dundas Partners investment strategy alongside Equity Trustees Ltd.
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Macquarie Group
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Australia
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Financial Services
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700 & Above Employee
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Associate Manager - Marketing
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Mar 2010 - Apr 2013
From September 2012-April 2013, worked in Macquarie Investment Management (within Macquarie Funds Group) as Associate Marketing Manager. In addition to marketing responsibilities, this recently involved organisation and post-event reporting of the Macquarie Investment Management Investment Insights Forum in March 2013 - a national roadshow attended by approximately 700 financial planners and advisers. Up until September 2012, I worked in Macquarie Global Investments then Macquarie Adviser Services (Banking and Financial Services) as associate marketing manager for the Macquarie Professional Series and Macquarie Private Portfolio Management. I was responsible for the marketing strategy development and execution as well as marketing budgets for both these product sets while in Banking and Financial Services. Show less
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DDB Group Australia
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Australia
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Advertising Services
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100 - 200 Employee
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Business Executive
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Jan 2008 - Jun 2009
Worked on accounts for Tourism Australia and AVJennings Worked on accounts for Tourism Australia and AVJennings
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Education
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Macquarie University
BA-Psychology, 3.43 -
Barker College
HSC, 99.7