Sara Couper
Senior Manager, Consumer Engagement at Vital Farms- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
LinkedIn User
I currently collaborate with Sara on a daily basis on the Content Team at Vital Farms. She is a pleasure to work with, consistently demonstrating a levelheaded, calming demeanor and a sense of mindful preparedness in everything she does. Sara is the powerhouse behind the brand’s consumer engagement marketing strategies, always raising the bar with our community by pushing boundaries and implementing tools and practices that can support and accomplish the goals of our team. Sara has scaled this team so intentionally and gracefully, creating true impact to the organization. She is also a steadfast and empathetic leader to her team, which can be clearly observed in their outstanding performances and engaged attitudes. Sara is flexible and accommodating to the needs and timelines of others, but always takes initiative to make sure there is structure and clarity around any given workstream so there is no confusion around ownership and accountability. She is scrappy and efficient, making tight timelines and logistical roadblocks look easy. I truly enjoy working with her, and feel lucky to have her as a partner in creativity as we continue raising the standards every day!
Jillian Cohn Ostendorf
I worked with Sara when my brand, DKB was a sampling tour client at YLM for several years. Sara was a joy to work with and everything you want from a project manager. She managed Dave's Killer Bread's national product sampling tour from creative development through execution. She was super organized and had a wonderful attitude. She was also quick to manage less than ideal situations if they arose, managing issues effectively and changing course if needed. She "got" the brand from the get go, and truly became an extension of our small team. Her client service skills were impeccable, even hosting my husband and I at the BottleRock Music Festival when the DKB sampling tour passed through. Sara would bring professionalism and a can-do attitude to any company lucky enough to have her.
LinkedIn User
I currently collaborate with Sara on a daily basis on the Content Team at Vital Farms. She is a pleasure to work with, consistently demonstrating a levelheaded, calming demeanor and a sense of mindful preparedness in everything she does. Sara is the powerhouse behind the brand’s consumer engagement marketing strategies, always raising the bar with our community by pushing boundaries and implementing tools and practices that can support and accomplish the goals of our team. Sara has scaled this team so intentionally and gracefully, creating true impact to the organization. She is also a steadfast and empathetic leader to her team, which can be clearly observed in their outstanding performances and engaged attitudes. Sara is flexible and accommodating to the needs and timelines of others, but always takes initiative to make sure there is structure and clarity around any given workstream so there is no confusion around ownership and accountability. She is scrappy and efficient, making tight timelines and logistical roadblocks look easy. I truly enjoy working with her, and feel lucky to have her as a partner in creativity as we continue raising the standards every day!
Jillian Cohn Ostendorf
I worked with Sara when my brand, DKB was a sampling tour client at YLM for several years. Sara was a joy to work with and everything you want from a project manager. She managed Dave's Killer Bread's national product sampling tour from creative development through execution. She was super organized and had a wonderful attitude. She was also quick to manage less than ideal situations if they arose, managing issues effectively and changing course if needed. She "got" the brand from the get go, and truly became an extension of our small team. Her client service skills were impeccable, even hosting my husband and I at the BottleRock Music Festival when the DKB sampling tour passed through. Sara would bring professionalism and a can-do attitude to any company lucky enough to have her.
LinkedIn User
I currently collaborate with Sara on a daily basis on the Content Team at Vital Farms. She is a pleasure to work with, consistently demonstrating a levelheaded, calming demeanor and a sense of mindful preparedness in everything she does. Sara is the powerhouse behind the brand’s consumer engagement marketing strategies, always raising the bar with our community by pushing boundaries and implementing tools and practices that can support and accomplish the goals of our team. Sara has scaled this team so intentionally and gracefully, creating true impact to the organization. She is also a steadfast and empathetic leader to her team, which can be clearly observed in their outstanding performances and engaged attitudes. Sara is flexible and accommodating to the needs and timelines of others, but always takes initiative to make sure there is structure and clarity around any given workstream so there is no confusion around ownership and accountability. She is scrappy and efficient, making tight timelines and logistical roadblocks look easy. I truly enjoy working with her, and feel lucky to have her as a partner in creativity as we continue raising the standards every day!
Jillian Cohn Ostendorf
I worked with Sara when my brand, DKB was a sampling tour client at YLM for several years. Sara was a joy to work with and everything you want from a project manager. She managed Dave's Killer Bread's national product sampling tour from creative development through execution. She was super organized and had a wonderful attitude. She was also quick to manage less than ideal situations if they arose, managing issues effectively and changing course if needed. She "got" the brand from the get go, and truly became an extension of our small team. Her client service skills were impeccable, even hosting my husband and I at the BottleRock Music Festival when the DKB sampling tour passed through. Sara would bring professionalism and a can-do attitude to any company lucky enough to have her.
LinkedIn User
I currently collaborate with Sara on a daily basis on the Content Team at Vital Farms. She is a pleasure to work with, consistently demonstrating a levelheaded, calming demeanor and a sense of mindful preparedness in everything she does. Sara is the powerhouse behind the brand’s consumer engagement marketing strategies, always raising the bar with our community by pushing boundaries and implementing tools and practices that can support and accomplish the goals of our team. Sara has scaled this team so intentionally and gracefully, creating true impact to the organization. She is also a steadfast and empathetic leader to her team, which can be clearly observed in their outstanding performances and engaged attitudes. Sara is flexible and accommodating to the needs and timelines of others, but always takes initiative to make sure there is structure and clarity around any given workstream so there is no confusion around ownership and accountability. She is scrappy and efficient, making tight timelines and logistical roadblocks look easy. I truly enjoy working with her, and feel lucky to have her as a partner in creativity as we continue raising the standards every day!
Jillian Cohn Ostendorf
I worked with Sara when my brand, DKB was a sampling tour client at YLM for several years. Sara was a joy to work with and everything you want from a project manager. She managed Dave's Killer Bread's national product sampling tour from creative development through execution. She was super organized and had a wonderful attitude. She was also quick to manage less than ideal situations if they arose, managing issues effectively and changing course if needed. She "got" the brand from the get go, and truly became an extension of our small team. Her client service skills were impeccable, even hosting my husband and I at the BottleRock Music Festival when the DKB sampling tour passed through. Sara would bring professionalism and a can-do attitude to any company lucky enough to have her.
Experience
-
Vital Farms
-
United States
-
Food & Beverages
-
100 - 200 Employee
-
Senior Manager, Consumer Engagement
-
Oct 2022 - Present
-
-
Consumer Engagement Manager
-
Feb 2021 - Oct 2022
-
-
-
YumLoveMore Experience Agency (fka bluprint)
-
United States
-
Events Services
-
1 - 100 Employee
-
Director of Operations
-
Feb 2016 - Feb 2021
YumLoveMore is a boutique experiential agency that specializes in working with better-for-you food brands to tell their story to the right people at the right time to drive brand advocacy and sales by curating fully integrated marketing campaigns to maximize client's ROI. Passion drives our clients, our team and our work. From innovative ideas to onsite activation, we are always focused on delivering turnkey, flawless execution. Services include:- Consumer-Centric Strategy - Experiential Platform Design- Mobile Environments & Experiences- Brand Ambassadors & Street Teams- Sponsorship Activation- Retail Integration- CRM, Digital & Social Amplification- MeasurementClients: Justin's, Dave's Killer Bread, So Delicious Dairy Free, Silk, Canyon Bakehouse, Dannon Light & Fit, Horizon Organic, Happy Family, Wallaby Organic, Sejoyia, Danimals, Farmhouse Culture, Teton Waters Ranch, SToK, Alden's Organic, Annie Chun's Show less
-
-
Senior Client Services Manager
-
Mar 2014 - Feb 2016
-
-
-
Brand Connections
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Client Services Manager
-
Oct 2013 - Feb 2014
-
-
Associate Client Services Manager
-
Jun 2012 - Oct 2013
-
-
Assistant Event Manager
-
Nov 2011 - Jun 2012
Brand Connections is an independent global media and marketing company that specializes in Making Marketing Easier for Marketers™. We reach consumers when they pursue their lifestyle passions, motivating them to engage and share brand experiences. We provide tailored solutions that link critical marketing disciplines to help marketers connect the dots to deliver a better business outcome. Starting with our client’s business objectives, we use our insights-based approach to develop strategic recommendations that reach the targeted consumer with a multi-channel solution, seamlessly integrating disciplines from out-of-home, digital, mobile, social, promotion, sponsorship, experiential, CRM and retail activation. Our turn-key services, from strategy through execution, have connected hundreds of Fortune 500 and Challenger Brands with more than two billion consumers. Connecting with consumer passion drives engagement, trial and loyalty, delivering superior results. Brand Connections is majority owned by Veronis Suhler Stevenson (VSS), a leading media and communications private equity firm. Brand Connections is headquartered in New York, with offices in Chicago, Boston, Denver/Vail, Dallas, Orlando, London and Dublin, and with sales teams in 13 European markets. Show less
-
-
-
Rudi's Rocky Mountain Bakery
-
United States
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Marketing Coordinator
-
May 2011 - Oct 2011
Coordinate and execute promotional events with an average of 500 attendees Responsible for being an active brand ambassador and facilitating relationships with consumers Organize and distribute promotional and marketing material Analyze and compile data from marketing events and research Coordinate and execute promotional events with an average of 500 attendees Responsible for being an active brand ambassador and facilitating relationships with consumers Organize and distribute promotional and marketing material Analyze and compile data from marketing events and research
-
-
Education
-
University of Colorado at Boulder - Leeds School of Business
B.S. degree, Business Administration; an emphasis in Marketing
Community
