Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• VP, Strategic Planning Director

  • Oct 2020 - Present

  New York, New York, United States



Wildtype Health

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Strategy Director

  • Jul 2019 - Sep 2020

  Greater New York City Area

• Senior Brand Strategist

  • Jan 2019 - Jul 2019

  Greater New York City Area



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• Associate Planner

  • Apr 2018 - Dec 2018

  Parsippany, NJ • Analyze and provide insight into competitive creative executions to inform communications strategy and market positioning • Create behaviorally-driven customer journeys that isolate pivot points for the brand • Partner with creative teams to ensure that concepts and content transport the strategic objective • Assist in the development of, and participate in, brand workshops, providing insights and actionable direction at output • Partner with senior Planners and Account leads… Show more • Analyze and provide insight into competitive creative executions to inform communications strategy and market positioning • Create behaviorally-driven customer journeys that isolate pivot points for the brand • Partner with creative teams to ensure that concepts and content transport the strategic objective • Assist in the development of, and participate in, brand workshops, providing insights and actionable direction at output • Partner with senior Planners and Account leads to design market research strategy, provide analysis, and integrate into the development of brand strategy • Uncover and interpret market trends, identify opportunities and possible threats that can impact client businesses, and assist in the development of recommendations on how best to navigate the landscape

• Associate Digital Strategist

  • Nov 2016 - Apr 2018

  Parsippany, NJ • Research patient and physician behavior to determine most impactful messaging strategy at various integral points-of-care • Continued learning at the industry level across various disease states to ensure the consideration and inclusion of environmental factors in the determination of ultimate communication strategy • Thoroughly analyze brand objectives, challenges, and data for the creation of compelling, relevant messaging content and delivery used to engage the primary target… Show more • Research patient and physician behavior to determine most impactful messaging strategy at various integral points-of-care • Continued learning at the industry level across various disease states to ensure the consideration and inclusion of environmental factors in the determination of ultimate communication strategy • Thoroughly analyze brand objectives, challenges, and data for the creation of compelling, relevant messaging content and delivery used to engage the primary target audience • Develop a deep understanding of the largest blockades to care experienced by patients of various disease states who are prescribed client treatments in order to intervene and provide solutions simultaneously beneficial to patients and clients • Determine the data points present within the EHR that are reflective of the appropriate patient for various therapies in order to communicate with HCPs at appropriate patient point-of-care to increase relevance and impact of messaging • Create messaging campaigns through the thorough analysis of industry, disease state, patient and physician behavior, and brand objective and positioning data

• Project Coordinator

  • Nov 2015 - Oct 2016

  Greater New York City Area • Creation and management of project timelines to deliver assets on time in the most efficient financial and procedural way possible • Successful coordination of over 20 deliverable's at any given time through the production process • Management of weekly financial reports and preparation of various financial reporting documents • Development of internal team process to ensure efficient and effective workflow to ensure financial salience and the delivery of assets that exceed client… Show more • Creation and management of project timelines to deliver assets on time in the most efficient financial and procedural way possible • Successful coordination of over 20 deliverable's at any given time through the production process • Management of weekly financial reports and preparation of various financial reporting documents • Development of internal team process to ensure efficient and effective workflow to ensure financial salience and the delivery of assets that exceed client expectation • Management of the medical, legal, and regulatory review process to ensure on time submission and seamless review • Successful launch of a Subpart H drug



HarrisonRand Advertising

• United States
• Advertising Services

• Social Media Coordinator / Assistant Account Executive

  • Sep 2014 - Mar 2015

  • Conceived, organized, implemented and managed social media campaigns • Analyzed and reported social media campaign results; using those results to update and refine social campaigns • Wrote copy for ads and promotional material based on target market demographic research, client messaging goals and ad specs (where required) • Created campaign and media proposals for current and prospective clients • Mediated between clients, internal and external team… Show more • Conceived, organized, implemented and managed social media campaigns • Analyzed and reported social media campaign results; using those results to update and refine social campaigns • Wrote copy for ads and promotional material based on target market demographic research, client messaging goals and ad specs (where required) • Created campaign and media proposals for current and prospective clients • Mediated between clients, internal and external team members regarding account, campaign and project management • Managed specific projects for clients and the agency • Researched and analyzed target market information to create marketing campaign plans • Researched client competitors to ensure best competitive position within the industry • Collaborated with art department on creative direction for brand assets Show less



Beckerman

• Public Relations and Communications Services
• 1 - 100 Employee

• Account & New Business Intern

  • Jan 2014 - Aug 2014

  Hackensack, New Jersey • Created and edited PPT presentations for new business proposals • Pitched story ideas and garnered media coverage for clients • Wrote and edited blogs, press releases and bylines • Researched and applied for client participation in conferences and events • Assisted in the planning, marketing, and execution of client events • Coordinated interviews with clients and media contacts • Managed and developed client social media calendars and accounts • Researched, pitched… Show more • Created and edited PPT presentations for new business proposals • Pitched story ideas and garnered media coverage for clients • Wrote and edited blogs, press releases and bylines • Researched and applied for client participation in conferences and events • Assisted in the planning, marketing, and execution of client events • Coordinated interviews with clients and media contacts • Managed and developed client social media calendars and accounts • Researched, pitched and coordinated opportunities for client bylines and article content • Created and managed media lists • Created reports of media coverage and relative statistics of reach and audience Show less



Greater New York Hospital Association

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Communications Intern

  • Jun 2010 - Aug 2010

  Greater New York City Area • Collaborated on ad copy creation • Corresponded with clients with regards to event planning • Edited the product offerings guide and informed employees of changes to product offerings through mass communication • Updated and edited in house glossary used by new employees to help them integrate into the corporate culture • Created, edited and sent email blasts to clients and internal employees