Sapna S.
President and CEO at Neel Capital Management- Claim this Profile
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Bio
Experience
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Neel Capital Management
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United States
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Investment Management
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1 - 100 Employee
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President and CEO
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Oct 2021 - Present
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Program Director
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Jun 2021 - Present
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Salesforce
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United States
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Software Development
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700 & Above Employee
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Senior Principal Success Manager
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Feb 2019 - Jun 2019
Promoted.
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Principal Success Manager
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Feb 2017 - Jan 2019
Promoted.
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Senior Success Manager
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Sep 2015 - Jan 2017
Promoted. Salesforce acquisition of Demandware in July 2016.
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Success Manager
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Jul 2014 - Sep 2015
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Salesforce Commerce Cloud
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United States
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Technology, Information and Internet
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100 - 200 Employee
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MBA Summer Intern, Retail Practice
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Jun 2013 - Aug 2013
MBA Internship for the Retail Practice team, with direct touchpoints to RP Directors, E-Commerce Strategists, Product Managers • Conducted benchmark analysis for each retail client by exporting system data and manually creating sales and traffic reports. Created presentations, with results and recommendations, for the team to deliver to clients • Researched and monitored e-commerce trends (customer's path to purchase) to provide insight to clients as to how to grow and increase site traffic and conversions. Crafted a 20+ page deliverable for the Retail Practice team to supplement current work packages. Show less
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Market Strategist
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Feb 2011 - Nov 2011
Promoted to manage revenue for two of the company’s top six markets, New York City and Chicago• Strategized and scheduled market campaigns to create an optimized deal mix in both markets to maximize the success of each promotion, generating over $1.2MM in net revenue for the company• Collaborated with Sales Leadership to grow the NYC market by 26% and the Chicago market by 41% by analyzing consumer behavior with data from CheetahMail and SpatialKey reporting tools• Analyzed post-purchase opportunities to capitalize on business acquisitions such as ScoopStreet (NYC) and DealADayOnline (Chicago)• Assessed geographical data to create focus on hyper-local promotions to engage customers with deals most applicable to themServed as a consultant to the NYC and CHI sales teams • Prescribed and directed sales teams, during weekly strategy meetings and one-on-ones, to pursue specific offers and enhance the deal pipeline and channel mix• Acted as the gatekeeper of the calendar by approving or rejecting 900+ signed contracts, or offering guidance in restructuring promotions through competitor data and trend analysis• Planned, developed, tested and implemented post-signed contract workflow utilizing Salesforce and Basecamp web applications to increase efficiency for all deal-generating departments• Monitored sales productivity to provide feedback to Sales Leadership regarding quality of promotions signed, projected revenue potential and gaps in market calendars Show less
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Account Manager
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Sep 2010 - Feb 2011
• Served as the primary liaison between the company and 500+ merchants in order to manage merchant experience and ensure a smooth campaign from contract signature to voucher redemption• Managed the company’s first Refer a Business program, to foster relationships with merchants who offered referrals• Created renewal offers and recognized cross-market opportunities for both the merchant and the company• Managed merchant relationships in 4 markets by crafting the desired promotion with the design, editorial and production teams Show less
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John Hancock
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United States
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Financial Services
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700 & Above Employee
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Associate
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Jul 2006 - Apr 2010
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Education
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Boston University Questrom School of Business
Master of Business Administration (M.B.A.) -
Boston University Questrom School of Business
Master of Science - MS -
Boston University
B.A.