Manager - Lifecycle Demand Generation

• Oct 2023 - Present

Data Specialist II

• May 2023 - Oct 2023

Data Specialist

• Jul 2022 - Apr 2023

YipitData is the leading market research firm for the disruptive economy.We analyze billions of data points everyday to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world's largest investment funds and corporations depend on.

Student Consultant

• Feb 2022 - Apr 2022

- Provided consulting service for a woman-owned business in Washington D.C - Baltimore area to improve revenue and operations models - Conducted market and competitive landscape of photography services industry, developed cash flow projection to support investor pitching - Provided consulting service for a woman-owned business in Washington D.C - Baltimore area to improve revenue and operations models - Conducted market and competitive landscape of photography services industry, developed cash flow projection to support investor pitching

Paid Ads Consultant

• Sep 2021 - Dec 2021

Designed paid ads strategy, ads operations guidelines and set up reports for management, leading to 2x ROI and cutting cost by half Designed paid ads strategy, ads operations guidelines and set up reports for management, leading to 2x ROI and cutting cost by half

Venture Fellow

• Jun 2021 - Sep 2021

DigitalDx Ventures is a majority woman-owned impact venture fund investing in diagnostic companies that diagnose illness earlier, less invasively, less expensively and more accurately, augmented with the use of artificial intelligence and data. Responsibilities: - Performed due diligence on 18 Seed/Series A firms by conducting market/competitive analysis and identifying potential acquirers - Conducted comprehensive industry research and market mapping on $4+ billion diagnostics industry to identify investment trends & opportunities Show less

Shopee Ads Product Lead, Assistant Manager

• Aug 2020 - Mar 2021

- Led ads monetization team of 15 associates. Achieved 3x annual revenue growth during 2019-2020- Measured financial health and developed revenue forecasting framework. Built go-to-market strategy and highlighted business opportunities based on qualitative/quantitative analysis, partnered with data scientists to design and improve dashboards/reports- Built operations flow and led cross-functional efforts to drive revenue and implement projects. Experienced in presenting findings and driving business review cadences with country director, business unit heads & regional team, leading to resources approval for strategic initiatives Show less

Ads Product Strategy & Planning

• May 2019 - Jul 2020

- Analyzed user data using SQL and Excel to design activation and engagement strategy, optimize conversion funnel- Designed and implemented A/B tests for promotion schemes, message content to cut cost by 50% and increase activation rate by 25%- Set up operational process for Ads Managed Services and pioneered the transition from in-house to outsourcing model in SEA region, resulting in 6x client registrations and allowing for rapid scale-up opportunities

Project Management Officer

• Apr 2018 - Apr 2019

Managed strategic operation projects (cross-border selling, credit installments) from initiation to implementation phase, assuring timely deliverables, optimizing processes to enhance operational performance

Senior Data Analyst

• Jul 2017 - Mar 2018

• Key contact point of PepsiCo and Unilever, engage with clients on daily basis for greater understanding of their business requirements• Performed market analysis and presentations to sales and marketing team, tracked campaign performance, and evaluated go-to-market strategies. Optimized SKUs assortment strategy for PepsiCo by region, helping to strengthen market leader position nationwide• A member of Nielsen Thought Leadership Team, developed content and insights for Rural Mythbusters 2017, enhancing industry expertise and opening up commercial opportunities for total company• Selected to be a member in Nielsen Future Leaders Program, given strong people-oriented mindset and high performance Show less

Data Analyst

• Apr 2015 - Jun 2017

• Developed market knowledge when working with multi FMCG clients in Beverage, Confectionary, Tobacco, Dairy, Home and Personal Care• Led a team of 5 associates to develop Market Pulse Report for total Nielsen, providing macro and FMCG market landscape across 60 categories nationwide and triggering thought leaders. Earned recognition as the “best in class” from both local and Regional teams

Investment Banking Intern

• Dec 2014 - Mar 2015

• Performed industry research and prepared pitch decks for Hongkong and Singaporean investors • Conducted primary research on real estate and resort projects in Vietnam and Thailand, performed location assessments & price comparison • Performed industry research and prepared pitch decks for Hongkong and Singaporean investors • Conducted primary research on real estate and resort projects in Vietnam and Thailand, performed location assessments & price comparison

Market Analyst Intern

• Nov 2014 - Dec 2014