Saanyam Tyagi
Head Marketing & Strategies at Ferrari New Delhi (India)- Claim this Profile
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Bio
Experience
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Ferrari New Delhi
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Head Marketing & Strategies
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Apr 2022 - Present
New Delhi, Delhi, India With over a decade of experience, I have successfully led marketing and strategies for renowned brands such as Ferrari, Rolls-Royce, Aston Martin, Porsche, and Mercedes-Benz. My expertise lies in driving 360-degree marketing activations, managing PR initiatives, and spearheading market expansion efforts. Currently, I hold the position of Head of Marketing & Strategies at Ferrari New Delhi, where I am responsible for overseeing marketing activities and strategies for Ferrari cars across… Show more With over a decade of experience, I have successfully led marketing and strategies for renowned brands such as Ferrari, Rolls-Royce, Aston Martin, Porsche, and Mercedes-Benz. My expertise lies in driving 360-degree marketing activations, managing PR initiatives, and spearheading market expansion efforts. Currently, I hold the position of Head of Marketing & Strategies at Ferrari New Delhi, where I am responsible for overseeing marketing activities and strategies for Ferrari cars across multiple territories in India. I collaborate closely with cross-functional teams to ensure seamless execution of marketing campaigns, resulting in increased brand visibility and market share. Show less
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Rolls-Royce Motor Cars New Delhi
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Head Marketing & Strategies
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Apr 2022 - Apr 2023
New Delhi, Delhi, India I served as Head of Marketing & Strategies at Rolls-Royce Motor Cars New Delhi, where I successfully managed marketing activations and PR initiatives for Rolls-Royce cars in multiple Indian territories. My contributions helped strengthen the brand's presence and drive customer engagement.
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Aston Martin New Delhi
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Head Marketing and Sales
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Jul 2020 - Apr 2022
New Delhi, Delhi, India Before my tenure at Rolls-Royce, I played a key role as Head of Marketing and Sales at Aston Martin, where I led complete marketing activations and facilitated the brand's market expansion in India. I executed effective marketing strategies, resulting in enhanced brand recognition and increased sales to its highest numbers to date.
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Porsche Centre Delhi NCR
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India
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jun 2019 - Jul 2020
New Delhi, Delhi, India I gained valuable experience as a Marketing Manager at Porsche Centre Delhi NCR, where I successfully executed marketing activities and collaborations for Porsche cars in the Delhi NCR region. My efforts contributed to driving customer interest and loyalty for the brand.
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Head Marketing and Sales
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Aug 2014 - Sep 2019
new delhi area, india Earlier in my career, I held the position of Head of Marketing and Sales at Webasto Sunroofs Delhi, where I played a pivotal role in representing Webasto car sunroofs in the Northern region of India. I successfully built a robust dealer network, implemented customer experience strategies, and managed the division as a profitable center. Additionally, I spearheaded market penetration, ensuring strong product visibility and effective marketing campaigns. Setting up of the division, market… Show more Earlier in my career, I held the position of Head of Marketing and Sales at Webasto Sunroofs Delhi, where I played a pivotal role in representing Webasto car sunroofs in the Northern region of India. I successfully built a robust dealer network, implemented customer experience strategies, and managed the division as a profitable center. Additionally, I spearheaded market penetration, ensuring strong product visibility and effective marketing campaigns. Setting up of the division, market penetration, Profit center management, Product visibility and Marketing. Show less
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Senior Marketing Executive
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Sep 2012 - Sep 2014
Noida Area, India I served as a Senior Marketing Executive at Silver Arrows | Mercedes-Benz, where I initiated and executed marketing activities for lead generation and brand establishment. I managed online and social marketing campaigns, coordinated display activities, and implemented targeted marketing initiatives for specific customer groups. Additionally, I played a key role in internal branding efforts and lead generation activities.
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Team leader sales
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Sep 2010 - Aug 2012
Noida Area, India In the early stages of my career, I worked as a Team Leader in sales at Mahindra, providing comprehensive client servicing for the XUV500. I received extensive product training at Mahindra's CHAKAN PLANT, enhancing my expertise in the automotive industry.
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Sales and Marketing
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Dec 2008 - Sep 2010
New Delhi Area, India I gained valuable experience in sales and marketing as part of the core team at Gyro | Automotive Essentials, where I contributed to the establishment and growth of a high-end retail store for automotive aftermarket accessories. I excelled in event planning, marketing programs, creative designing, and promotional schemes, while also actively engaging with high-end customers and ensuring exceptional client servicing. I also played a role in training and developing lower staff and workers… Show more I gained valuable experience in sales and marketing as part of the core team at Gyro | Automotive Essentials, where I contributed to the establishment and growth of a high-end retail store for automotive aftermarket accessories. I excelled in event planning, marketing programs, creative designing, and promotional schemes, while also actively engaging with high-end customers and ensuring exceptional client servicing. I also played a role in training and developing lower staff and workers, contributing to the overall success of the venture. Show less
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Internship
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May 2008 - Jul 2008
I had the opportunity to intern at Samsung India, where I completed a market survey and provided analysis on marketing techniques for promoting Samsung products in the NCR region.
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Education
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Ryan International School
High School, all -
Amity University
BBA, Marketing and Advertising