Saanyam Tyagi

Head Marketing & Strategies at Ferrari New Delhi (India)
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Contact Information
us****@****om
(386) 825-5501
Location
South Delhi, Delhi, India, IN

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Experience

    • India
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head Marketing & Strategies
      • Apr 2022 - Present

      New Delhi, Delhi, India With over a decade of experience, I have successfully led marketing and strategies for renowned brands such as Ferrari, Rolls-Royce, Aston Martin, Porsche, and Mercedes-Benz. My expertise lies in driving 360-degree marketing activations, managing PR initiatives, and spearheading market expansion efforts. Currently, I hold the position of Head of Marketing & Strategies at Ferrari New Delhi, where I am responsible for overseeing marketing activities and strategies for Ferrari cars across… Show more With over a decade of experience, I have successfully led marketing and strategies for renowned brands such as Ferrari, Rolls-Royce, Aston Martin, Porsche, and Mercedes-Benz. My expertise lies in driving 360-degree marketing activations, managing PR initiatives, and spearheading market expansion efforts. Currently, I hold the position of Head of Marketing & Strategies at Ferrari New Delhi, where I am responsible for overseeing marketing activities and strategies for Ferrari cars across multiple territories in India. I collaborate closely with cross-functional teams to ensure seamless execution of marketing campaigns, resulting in increased brand visibility and market share. Show less

    • India
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head Marketing & Strategies
      • Apr 2022 - Apr 2023

      New Delhi, Delhi, India I served as Head of Marketing & Strategies at Rolls-Royce Motor Cars New Delhi, where I successfully managed marketing activations and PR initiatives for Rolls-Royce cars in multiple Indian territories. My contributions helped strengthen the brand's presence and drive customer engagement.

    • India
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head Marketing and Sales
      • Jul 2020 - Apr 2022

      New Delhi, Delhi, India Before my tenure at Rolls-Royce, I played a key role as Head of Marketing and Sales at Aston Martin, where I led complete marketing activations and facilitated the brand's market expansion in India. I executed effective marketing strategies, resulting in enhanced brand recognition and increased sales to its highest numbers to date.

    • India
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2019 - Jul 2020

      New Delhi, Delhi, India I gained valuable experience as a Marketing Manager at Porsche Centre Delhi NCR, where I successfully executed marketing activities and collaborations for Porsche cars in the Delhi NCR region. My efforts contributed to driving customer interest and loyalty for the brand.

    • Head Marketing and Sales
      • Aug 2014 - Sep 2019

      new delhi area, india Earlier in my career, I held the position of Head of Marketing and Sales at Webasto Sunroofs Delhi, where I played a pivotal role in representing Webasto car sunroofs in the Northern region of India. I successfully built a robust dealer network, implemented customer experience strategies, and managed the division as a profitable center. Additionally, I spearheaded market penetration, ensuring strong product visibility and effective marketing campaigns. Setting up of the division, market… Show more Earlier in my career, I held the position of Head of Marketing and Sales at Webasto Sunroofs Delhi, where I played a pivotal role in representing Webasto car sunroofs in the Northern region of India. I successfully built a robust dealer network, implemented customer experience strategies, and managed the division as a profitable center. Additionally, I spearheaded market penetration, ensuring strong product visibility and effective marketing campaigns. Setting up of the division, market penetration, Profit center management, Product visibility and Marketing. Show less

    • Senior Marketing Executive
      • Sep 2012 - Sep 2014

      Noida Area, India I served as a Senior Marketing Executive at Silver Arrows | Mercedes-Benz, where I initiated and executed marketing activities for lead generation and brand establishment. I managed online and social marketing campaigns, coordinated display activities, and implemented targeted marketing initiatives for specific customer groups. Additionally, I played a key role in internal branding efforts and lead generation activities.

    • Team leader sales
      • Sep 2010 - Aug 2012

      Noida Area, India In the early stages of my career, I worked as a Team Leader in sales at Mahindra, providing comprehensive client servicing for the XUV500. I received extensive product training at Mahindra's CHAKAN PLANT, enhancing my expertise in the automotive industry.

    • Sales and Marketing
      • Dec 2008 - Sep 2010

      New Delhi Area, India I gained valuable experience in sales and marketing as part of the core team at Gyro | Automotive Essentials, where I contributed to the establishment and growth of a high-end retail store for automotive aftermarket accessories. I excelled in event planning, marketing programs, creative designing, and promotional schemes, while also actively engaging with high-end customers and ensuring exceptional client servicing. I also played a role in training and developing lower staff and workers… Show more I gained valuable experience in sales and marketing as part of the core team at Gyro | Automotive Essentials, where I contributed to the establishment and growth of a high-end retail store for automotive aftermarket accessories. I excelled in event planning, marketing programs, creative designing, and promotional schemes, while also actively engaging with high-end customers and ensuring exceptional client servicing. I also played a role in training and developing lower staff and workers, contributing to the overall success of the venture. Show less

    • Internship
      • May 2008 - Jul 2008

      I had the opportunity to intern at Samsung India, where I completed a market survey and provided analysis on marketing techniques for promoting Samsung products in the NCR region.

Education

  • Ryan International School
    High School, all
    2002 - 2006
  • Amity University
    BBA, Marketing and Advertising
    2006 - 2009

Community

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