Experience

Soka University
• Japan
• Higher Education
• 1 - 100 Employee
• Graduate Student

  • Apr 2022 - Present

Modern Montessori International Group
• Singapore
• Education Administration Programs
• 1 - 100 Employee
• MMI trained teacher

  • Oct 2019 - Present


Brainhall Creative

• India
• Retail
• 1 - 100 Employee

• Brand Manager/copywriter

  • Feb 2007 - Oct 2019

  Key Result Areas: Designing and executing primary and secondary research, internal data collation, market and competitor analyses to successfully guide and influence sales and marketing decisions; use various digital and print media to keep the clients ahead in competition Supporting product managers in devising product and market strategies, gauging market potential, identifying potential customer lists and generating product specifications Networking with media personnel and establishing long-standing associations with them; evaluating new communication media from time to time and effectively adopting the same Coordinating with advertising agencies for developing communication plans and marketing team in pitching new brands; analyzing potential brands that needs makeover by researching and formulating ways to approach them Performing successful ATL / BTL activities planning- Budget and Format including briefing various Ad, Social Media, PR and Event agencies Executing all in-house advertising activities which include developing campaign strategy, roll-out plans and evaluation while brand management & corporate communication activities Framing strategies for establishing greater awareness about company & its products; building brand focus in conjunction with operational requirements; managing appropriate media selection for advertising new product launch campaigns Working in close coordination with Creative Team and Creative Director to develop fashion and FMCG brands through social media campaigns Managing various event launch in Malls and Hotels (including DLF Mall of India) by taking permission from external senior sourcesHighlights: Associated with the marketing and promotion of Barbieri, a Fashion Jewellery Brand from Italy Enhanced brand statement by developing a target message map that clarified the brand’s key differentiators Show less

• Creative Copywriter

  • 2001 - Feb 2007