VP, Data Science and Head of Data

• Sep 2021 - Present

Director,Data Science & Analytics and Head of Data

• Apr 2021 - Aug 2021

Associate Director, Data Science & Analytics and Head of Data

• Oct 2019 - Apr 2021

Senior Managing Consultant - Data Sciences

• May 2018 - Oct 2019

Managing multiple clients in India and US for sales and marketing spend optimization studies. Also responsible for pre-sales and business development for Sales & Marketing function across industry verticals 1) Accountable for market-mix delivery for animal feed provider in US, beverage manufacturer and automotive company in India • Used advanced techniques such as HLM to identify the effectiveness of various ATL and BTL channels • Recommended budget changes using non-linear… Show more Managing multiple clients in India and US for sales and marketing spend optimization studies. Also responsible for pre-sales and business development for Sales & Marketing function across industry verticals 1) Accountable for market-mix delivery for animal feed provider in US, beverage manufacturer and automotive company in India • Used advanced techniques such as HLM to identify the effectiveness of various ATL and BTL channels • Recommended budget changes using non-linear optimization with estimated impact of up to 5% of the volume 2) Supported the successful conversion of pre-sales opportunity for multiple clients across industry verticals

Managing Consultant - Data Sciences

• Feb 2017 - Apr 2018

Managed a team of 5 people to grow clients using advanced data science techniques. Also responsible for pre-sales and business development for Sales & Marketing function across industry verticals 1) Accountable for the delivery of solutions ranging from churn analytics, cross-shopping propensity and customer lifetime value for a mall operator and entertainment company in Japan • Used advanced techniques such as such as XGBoost, Random Forest and Markov Models for these customer… Show more Managed a team of 5 people to grow clients using advanced data science techniques. Also responsible for pre-sales and business development for Sales & Marketing function across industry verticals 1) Accountable for the delivery of solutions ranging from churn analytics, cross-shopping propensity and customer lifetime value for a mall operator and entertainment company in Japan • Used advanced techniques such as such as XGBoost, Random Forest and Markov Models for these customer solutions • Pilot for the cross-shopping study generated an incremental lift of 10% for test customers when compared to control

Analysis Director

• Jun 2016 - Jan 2017

Managed a team of 7 people to deliver value using customer science for two retailers in US. Responsible for work plan delivery from India, mentoring the team and shaping the career development plans for the team 1) Set up an activation plan that involved offers at till, direct mail and e-mail for potential decliners and lapsers in the holiday season • Predicted customers who are in risk of declining their spend or lapsing in the holiday season using tree-based models • Created the… Show more Managed a team of 7 people to deliver value using customer science for two retailers in US. Responsible for work plan delivery from India, mentoring the team and shaping the career development plans for the team 1) Set up an activation plan that involved offers at till, direct mail and e-mail for potential decliners and lapsers in the holiday season • Predicted customers who are in risk of declining their spend or lapsing in the holiday season using tree-based models • Created the activation plan based on the channel and category preferences for the predicted decliners and lapsers 2) Accountable for the delivery of targeted and personalized offers at the till for a fashion retailer to drive traffic and sales • Delivered targeted offers to reward customers using relevancy models based on their shopping behavior • Generated additional spend of $28mn per month for the retailer when compared to a set of control customers

Analysis Manager

• Jan 2013 - Jun 2016

Led a team of 5 people to deliver the insights workplan for a grocery retailer in Norway. Mentored the team and ensured that they have the right level of support to carry out their roles successfully. Some key projects: • Set up the promotions strategy for the retailer to deliver enhanced and consistent performance across the year. Changes in the plan led to uplift of 0.5% of the LFL sales of the retailer • Developed a customer lifestyle and price sensitivity segmentation to deepen the… Show more Led a team of 5 people to deliver the insights workplan for a grocery retailer in Norway. Mentored the team and ensured that they have the right level of support to carry out their roles successfully. Some key projects: • Set up the promotions strategy for the retailer to deliver enhanced and consistent performance across the year. Changes in the plan led to uplift of 0.5% of the LFL sales of the retailer • Developed a customer lifestyle and price sensitivity segmentation to deepen the understanding of the customers. Enabled the retailer to take targeted marketing actions based on this multi-dimensional view of the customer • Supported the retailer to deploy a customer-centric pricing framework with the objective of having right prices for right products. • Created category plans using customer data with the objective of improving sales and market share for three key categories. • Developed a model to predict the performance of product on promotion to help in better planning of the flyer • Identified key categories for the retailer to expand and improve their private label offering. Transformed the way retailer approached NPD by replacing intuition with customer insights.

Senior Analyst

• Jan 2012 - Dec 2012

Owned the analytical work plan for one of the largest restaurant chains in Germany. Also supported the business development pitch for grocery retailers in Germany and Netherlands. Some key projects: • Recommended changes to the order board with the philosophy of having the right product at the right place at the right time. Positive uplift of around 3% in terms of orders in restaurants where this was trialed. • Worked closely with the marketing team to come up with recommendations for… Show more Owned the analytical work plan for one of the largest restaurant chains in Germany. Also supported the business development pitch for grocery retailers in Germany and Netherlands. Some key projects: • Recommended changes to the order board with the philosophy of having the right product at the right place at the right time. Positive uplift of around 3% in terms of orders in restaurants where this was trialed. • Worked closely with the marketing team to come up with recommendations for coupons which were rolled out nationally.

Analyst

• Jan 2011 - Dec 2011

Supported the merchandising and loyalty team of one of the biggest departmental stores in US. Some key projects: • Recommended a list of new and existing stores for the brands to expand their category presence. • Developed a model to predict the loyalty of a household. This model was used to create a matched panel of customers to measure a loyalty pilot

Associate Analyst

• Jun 2009 - Dec 2010

Supported the marketing team of one of the biggest departmental stores in US. Some key projects: • Developed a new methodology for promotional analysis to understand how individual sale items drive traffic and sales for the retailer for various promotional events like Black Friday, Veteran’s Day and Labor Day. • Automated the entire promotional analysis using Excel VBA and SAS to reduce the analyst effort