Experience

Graphene AI

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Founder and CEO

  • Apr 2014 - Present

  Singapore Graphene is a Decision Solutions company. We blend advanced technology, Analytics and Visualization to enable senior executives in pharma companies to make key decisions faster and with greater depth. Since the founders of Graphene have been in senior commercial roles themselves, there is great focus in ensuring we enable a simple, web based or app based access to all the analytics and ensure that every decision can be made in 3 clicks or less. Our solutions focus on decision making… Show more Graphene is a Decision Solutions company. We blend advanced technology, Analytics and Visualization to enable senior executives in pharma companies to make key decisions faster and with greater depth. Since the founders of Graphene have been in senior commercial roles themselves, there is great focus in ensuring we enable a simple, web based or app based access to all the analytics and ensure that every decision can be made in 3 clicks or less. Our solutions focus on decision making for long range forecasting, KOL analytics, sales force and account analytics, country resource planning and customized patient planning. www.graphenesvc.com / e:santosh@graphenesvc.com Show less



Graphene Healthcare

• Founder and Director

  • Apr 2016 - Present

  Singapore Graphene Healthcare is a Sister company of Graphene. It focuses on delivering healthcare platforms and decisions which are enabled by analytics and smart devices/IOT.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Director - Country Operations

  • Jul 2013 - Mar 2014

  Lead Country Marketing Operations for Acuvue Contact Lens. Build and Manage High Performing Team.

• Director

  • Jul 2011 - Jun 2013

  Singapore Responsible for driving profit and revenue for Vision Care business in Asia.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Brand Manager( marketing and Innovation)

  • Apr 2000 - Jun 2011

  Strategy and Team Leadership experience as Brand Manager for Oral Care – ASEAN, India, Australia, Korea and Japan (2006 onwards)  Defined the regional strategy and brand development initiatives for Oral care brands for expansion in Asian markets.  Led the integration of the acquired Oral B brand with P&G in Asia , by aligning strategy to company competence, and educating senior management on business model and key drivers.  Managed annual business plans and budget allocation by… Show more Strategy and Team Leadership experience as Brand Manager for Oral Care – ASEAN, India, Australia, Korea and Japan (2006 onwards)  Defined the regional strategy and brand development initiatives for Oral care brands for expansion in Asian markets.  Led the integration of the acquired Oral B brand with P&G in Asia , by aligning strategy to company competence, and educating senior management on business model and key drivers.  Managed annual business plans and budget allocation by country to deliver revenue.  Coached Assistant Brand Managers and multifunctional team on key success drivers.  Managed 3 year innovation pipeline by leading concept and product development.  Managed plans to increase trial and loyalty for Oral Care products in the region. Business and Marketing Strategy experience as Brand Manager for Conditioner Strategy (2005-2006)  Compiled global strategic and operational conditioner models for P&G and competitors.  Led chartered project team to define strategic and organizational model for conditioner expansion. Channel management and sales experience as Retail Marketing Manager (2004-2005)  Led co-marketing and trade programs with retail chains to deliver revenue.  Identified shopper profiles and trial/loyalty programs to increase retailer and P&G sales.  Enhanced annual joint value creation programs by developing customized promotion plans.  Realigned budgets to high ROI in store activities to maximize footfalls and shopping basket value.  Global team representative for building Shopper Marketing capability in the region.

• Brand Manager -ASEAN/India/Australia

  • 2000 - Jun 2011

  Marketing strategy, media and advertisement agency management experience as Assistant Brand Manager for Head and Shoulders Brand (2001-2004)  Analyzed and recommended priority consumer segments for brand to accelerate revenue growth in India/ASEAN countries.  Recommended desired brand positioning to win competitor market share in the region.  Responsible for $35 Million revenue from India/ASEAN regions.  Led key regional line extensions and holistic marketing programs on the… Show more Marketing strategy, media and advertisement agency management experience as Assistant Brand Manager for Head and Shoulders Brand (2001-2004)  Analyzed and recommended priority consumer segments for brand to accelerate revenue growth in India/ASEAN countries.  Recommended desired brand positioning to win competitor market share in the region.  Responsible for $35 Million revenue from India/ASEAN regions.  Led key regional line extensions and holistic marketing programs on the brand.  Led copy development, media plans and annual marketing plans for the brand. Internet Marketing and Content Development experience as Operations Manager for P&G’s Teen Portal in India (2000-2001)  Defined the revenue model and P&G brand synergies for the teen portal.  Defined the marketing strategy and the channel partner strategy to deliver on business goals.  Managed content development, advertising and technical operations for the portal “masti.com” and its business partnerships and revenue generation activities.  Hired and managed national team of full time/part time employees to develop and execute plans.  Led valuation and merger discussions for the portal with potential buyers

• Assistant Brand Manager- Head & Shoulders

  • Apr 2001 - Aug 2004

  Singapore Led the regional marketing plans and new product launches for Head & Shoulders, with focus on India/Thailand.

• Head of internet operations

  • Apr 2000 - Apr 2001

  Internet Marketing and Content Development experience as Operations Manager for P&G’s Teen Portal in India (2000-2001)  Defined the revenue model and P&G brand synergies for the teen portal.  Defined the marketing strategy and the channel partner strategy to deliver on business goals.  Managed content development, advertising and technical operations for the portal “masti.com” and its business partnerships and revenue generation activities.  Hired and managed national… Show more Internet Marketing and Content Development experience as Operations Manager for P&G’s Teen Portal in India (2000-2001)  Defined the revenue model and P&G brand synergies for the teen portal.  Defined the marketing strategy and the channel partner strategy to deliver on business goals.  Managed content development, advertising and technical operations for the portal “masti.com” and its business partnerships and revenue generation activities.  Hired and managed national team of full time/part time employees to develop and execute plans.  Led valuation and merger discussions for the portal with potential buyers.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Sales Executive

  • 1996 - 1998

  High value B to B sales and channel management experience as sales executive for IBM (1996-1998)  Identified the right server package for large banks, manufacturing companies and government agencies by understanding their unique requirements.  Mapped decision makers and decision influencers to understand key decision parameters.  Defined unique selling propositions for each opportunity and led bid negotiations.  Managed channel partners for region for small and medium… Show more High value B to B sales and channel management experience as sales executive for IBM (1996-1998)  Identified the right server package for large banks, manufacturing companies and government agencies by understanding their unique requirements.  Mapped decision makers and decision influencers to understand key decision parameters.  Defined unique selling propositions for each opportunity and led bid negotiations.  Managed channel partners for region for small and medium businesses.  Trained channel partners on IBM technology, and managed account allocations and revenue targets. Show less